Xiaomi SU7 intelligent chassis atmosphere light is officially on sale today, priced at 999 yuan, with six-color lighting effects. Can it become the new favorite of fans, or is it just a "ghost fire" dream?
Xiaomi SU7 intelligent chassis atmosphere light is finally officially launched in the Xiaomi car APP mall today, priced at 999 yuan. This ambient light not only has six colors, but can also be intelligently controlled through the mobile phone APP, becoming an "artifact" in the minds of many fans. But some people are worried that this seemingly cool accessory will turn their car into a "ghost train"?
Market buzz: from skepticism to recognition
Before the launch of this product, there were many voices on the Internet who questioned its appearance, worried that it would make the car look like a "ghost fire" modification in the auto parts city. But with the release of the official promotional video, those doubts were gradually dispelled. The six-color lighting effect shown in the video is really eye-catching, especially when driving at night, the lights under the car are like flowing rainbows, which not only increases the recognition of the vehicle, but also enhances the overall aesthetics.
Xiaomi Auto: More than just the lights
In fact, this is not the first peripheral accessories launched by Xiaomi Auto. As early as a few months ago, the Xiaomi Auto APP mall launched a pickup atmosphere light, priced at 199 yuan, and users can use 1990 points to redeem. This pickup atmosphere light is also sought after by fans, adding a lot to the intelligent image of Xiaomi cars.
The Xiaomi SU7 car has been selling well since its release in March this year. Up to now, there have been more than 100,000 orders locked, of which the cumulative delivery volume in June has exceeded 8,000 units, and the latest weekly sales volume has reached 3,300 units, ranking seventh among China's new automakers. Lei Jun, chairman of Xiaomi, has publicly stated many times that the goal for this year's total delivery is to reach 120,000 vehicles.
Ambient lighting: a combination of smart and stylish
The original design intention of the Xiaomi SU7 intelligent chassis atmosphere light is not only to improve the aesthetics of the vehicle, but also to increase the safety of night driving. The six-color lighting effect can be freely switched according to the driver's preference, and the intelligent control of the mobile APP makes the operation more convenient. This combination of intelligence and fashion undoubtedly caters to the needs of young consumers.
Market reaction: the thinking behind the hot sales
Although the market response has been overwhelming, we should also look at the launch of this product rationally. The main function of ambient lighting is to decorate and improve the safety of driving at night, but if you are too cool, it can cause disturbance to other drivers. Therefore, how to find a balance between aesthetics and safety is a problem that every car owner needs to consider.
Future outlook: more possibilities for Xiaomi cars
The successful launch of Xiaomi SU7 intelligent chassis atmosphere lamp indicates the further development of Xiaomi cars in the direction of intelligence and personalization. In the future, we can expect more similar innovative products to emerge to provide consumers with more choices. At the same time, this also reflects the strong competitiveness of Xiaomi cars in the market, and is gradually winning the recognition and trust of consumers.
In this market environment full of changes and challenges, Xiaomi Auto is achieving its goals step by step with intelligent and fashionable products. In the future, both car owners and car fans will benefit from it. Finally, I would like to ask: are you willing to add such a cool smart atmosphere lamp to your car? What do you think about this?