Dong Mingzhu was angry at Xiaomi again and fired directly.
This air conditioning battle between Gree and Xiaomi is really full of gunsmoke! Dong Mingzhu, the head of Gree Electric Appliances, was in full swing at the annual general meeting of shareholders at the Zhuhai headquarters on June 28, directly aiming at Xiaomi air conditioners.
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Hearing that Xiaomi air conditioner boasted of surpassing Gree in sales, Ms. Dong Mingzhu's brows were tightly locked, she slapped the table and shouted: "We Gree are not vegetarians, we are constantly fighting fakes!" ”
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Miss Dong: Xiaomi relies on OEM and OEM, and has no core technology.
Ms. Dong Mingzhu's words were like a bombshell, instantly detonating the boiling point of public opinion. She questioned that the first place of Xiaomi air conditioner depends on other manufacturers to make products, OEM, which means that the technical content of Xiaomi air conditioner is not enough.
This time and again, the two major brands are like two martial arts masters, you come and go on the air-conditioned rivers and lakes, and they are inextricably fought.
The core technology is the "internal strength and heart method" on the rivers and lakes.
When it comes to "core technology", it's a hot topic. Ms. Dong Mingzhu's criticism of Xiaomi and other brands at the shareholders' meeting was like provoking a debate about "internal strength" at the martial arts conference.
She accused the brands of not having their own factories, relying on OEM production and lacking so-called "core technology". But then again, what exactly is this "core technology"?
The "core technology" of air conditioning is very mysterious.
In fact, in the air conditioning industry, the "core technology" is mysterious, but it is not mysterious; It's not mysterious, but it's a little mysterious. Worldwide, many patents for air conditioning technology have long expired and become public domain knowledge.
These expired patents are like treasures, waiting to be discovered and applied by later generations. Therefore, this "core technology" in the air conditioning industry may be more of a marketing phrase than a real technology gap.
What is Xiaomi's core technology? No one can tell.
So what exactly is Xiaomi's core technology? It is estimated that even millet and hardcore rice noodles can't be explained. Ecology, assembly, OEM, these words seem to be found in Xiaomi.
Boss Lei may have forgotten his original intention.
But then again, if Xiaomi can knock down the price of the air conditioning industry in the spirit of enthusiasts like it did when it made mobile phones, it will be considered a great merit. After all, for consumers, high-quality and inexpensive products are what they care about the most.
This air-conditioning battle between Gree and Xiaomi is like a martial arts battle. The two sides come and go, each showing their powers. However, in the final analysis, the "core technology" debate may be just a cover for the game between the two sides. The real battlefield is still in the minds of consumers. Who can win the hearts of consumers, who is the real martial arts overlord!