Among the Land Rover models, there is an exception for the Range Rover Standard Series models. Consumers pay more attention to the Range Rover Sport model, which is the overall appearance and aura of this model, and the positioning of the model. It is more in line with the car needs of most consumers, and the current Range Rover series models. The consumer group is getting younger and younger, and for young people, the Range Rover Standard Edition models include the Range Rover Extended Range Rover Executive. The overall aura is too strong, and many young consumers have to exceed the requirements of young consumers in terms of the overall car environment and the aura of the model, while the aura of the Range Rover Sport version of the model is moderate, and it is a standard million-level luxury SUV while the Range Rover Executive version. The overall price level of the model is higher, and the aura is too powerful, which is not suitable for young consumers.
Range Rover Sport
The overall size of the model is moderate, and the aura is moderate, which is more in line with the needs of young people and the standard of using the car Range Rover Executive version of the model. The overall aura is too exaggerated and more suitable for older middle-aged consumer groups, so the Range Rover Sport version of the model. It is concerned by young consumers, and young people pay more attention to cost performance and price level, so the overall price level of the model has dropped exaggeratedly, mainly to improve the cost performance.
At present, the consumer group of Range Rover series models is getting younger and younger, and there are more young consumers who are mainly positioned in their 30s. The focus is on the Range Rover Sport model, the overall positioning of the Range Rover Sport model is relatively clear, and it has enough status performance in the million-level luxury SUV series models.
At present, the overall price level of the Range Rover series models has dropped exaggeratedly, but for a million-level series model, for young consumers, such a price level shows a certain cost performance. At the same time, the Range Rover Sport model also has a lot of competitors.