The emotional value of the "God of Food" cooking is full, and the boss appliances seize the AI large model outlet

Reporter Yang Rangchen and Quartz Jing report from Shanghai

Ren Fujia, president of Robam Appliances. Interviewee/Figure

Robam Appliances is seizing the AI large model outlet and speeding up in the field of cooking digitalization.

"The rapid development of artificial intelligence, especially the rapid emergence of AI (Artificial Intelligence) technology applications, is accelerating the digital transformation and upgrading of traditional industries, which also provides new thinking directions and technical soil for companies to explore culinary reforms." He Yadong, director and vice president of Robam Appliances, said at the press conference a few days ago.

The reporter of "China Business Daily" noticed that with the rapid development of AI large models, Robam Appliances is currently accelerating the embrace of AI large models, and has achieved preliminary results. It is understood that the first AI model "God of Food" of Robam Appliances officially met with the outside world a few days ago. With the help of generative AI, "God of Food" can meet the personalized cooking needs of today's users.

"Integration and personalization are the biggest characteristics of users. The company's products should not only meet the needs of users before, during and after cooking, but also provide personalized solutions based on the different purposes of each person's participation in cooking. He Yadong further said that in the future, the company will continue to promote the popularization of digital cooking, so that more people can enjoy the dividends of technological progress.

In fact, Robam Appliances is changing from "science and technology as the center" to "technology + humanities" dual drive. Ren Fujia, President of Robam Appliances, said that standing at the intersection of technology and humanity, the company hopes to use cooking as a link to build a loving relationship, create new value together, explore new possibilities, and create a world full of meaning.

For individual culinary needs

"Compared with the hardware tool attributes of traditional kitchen appliances, the AI cooking model 'God of Food' is more like a cooking partner that shares the user's heart." According to Robam Appliances, the "God of Food" can perceive the user's role, identity, emotion, and action by observing the temperature, time, light, sound, and smell in the cooking world, and match the user's personalized data with the large model data, "Not only to tell the user how to cook, but also to mobilize all the equipment and collaborate with the cooks to make the dish." ”

"Different from the current large-scale models of cooking on a global scale, the 'God of Food' not only plays a functional aid, but also contains everything about cooking, such as physiology, psychology, philosophy, aesthetics, cultural history, and human sophistication, which is a large-scale model of 'emotional' and 'anthropomorphic'." Robam Appliances further said that the "God of Food" will be tested in October this year and officially launched in December.

In the view of Zhou Haixin, senior vice president of Robam Appliances, the launch of "God of Food" is due to the growing demand for personalized products from users. "Consumers are increasingly looking for more personalized products to achieve self-expression, and they also want to meet the needs of multiple different use cases through one product and a single port. What's more, consumers want products with more humanistic colors that can give them more emotional value. ”

Zhou Haixin said that only by further blessing the AI large model can it be possible to meet the cooking needs of thousands of people. "The company is based on creating a product that is more personalized, full of human and emotional experiences. Although it is not the first home appliance company to make a large AI model, the industry is more limited to the level of data feedback and lacks sufficient human and emotional experience. ”

"We want our products to provide more emotional value, so it's not just about developing a rational tool that meets physical needs." Zhou Haixin said that the company's products should include multi-dimensional knowledge and content, and should also be able to provide users with personalized emotional value through our products.

In terms of interaction, the interaction between the consumer and the product will no longer be a mechanical instruction interaction. Robam Appliances said that with the blessing of the "God of Food", it is hoped that users and products can have a seamless dialogue like people and people, and the products support more colloquial cooking exchanges, can understand the user's more complex and deep-seated intentions, and also have the ability of self-learning and automatic evolution.

Zhou Haixin further said that on this basis, Robam Appliances will provide personalized services to users from a single service. "Cooking is different from other chores, it is a creative process, and we hope that through our products, users can enjoy creativity. Therefore, the company wants to make the cooking process simpler, so that users can focus more on creating and enjoying the results of creation. ”

"Science and technology + humanities" differentiated development path

Bringing the "God of Food" into the kitchen is the differentiated development path of "technology + humanities" that Robam Appliances is currently opening up in the industry.

According to Robam Appliances, compared with its peers, Robam Appliances' "God of Food" AI model has unique advantages in three fields: data, algorithms and scenarios.

According to Zhou Haixin, in terms of data, Robam Appliances has built the most professional Chinese cooking knowledge base in the entire industry. "This includes not only culinary culture, recipe nutrition, health management, knowledge and background of all the company's electrical products, but also all national laws, regulations, policy documents and standards in the fields of technology, products, and cooking."

Zhou Haixin further said that after 45 years of deep cultivation in the field of kitchen appliances, the company has accumulated billions of data in the kitchen appliance industry, and at the same time, it also maintains hundreds of billions of graph entities and relationship data, "All of which are the basis for the knowledge ability of the 'God of Food' large model." ”

In addition to data, there are also scenarios, before the launch of the "God of Food" AI model, a considerable proportion of Robam Appliances products have been equipped with ROKI intelligent cooking system.

"On the basis of these ten years, the company has accumulated a large amount of practical scene applications and user data, which will be used to train the current AI model, so the final product can not only achieve simple single device control, but also realize the collaboration between multiple devices." Zhou Haixin said that the "God of Food" AI model also has the ability to plan, reason, and call external tools for tasks. After the company's digital kitchen appliances are equipped with the "God of Food" large model, it can provide an overall solution for the whole link of cooking, before, during and after.

According to Tong Jingjing, Chief Digital and Marketing Officer of Robam Appliances, the blockbuster release of the generative AI cooking model "God of Food" will bring the industry into a new era and lead industry innovation in different eras. "From focusing on kitchen appliances to focusing on cooking, we provide users with personalized cooking full-link solutions, which means that we must be driven by science and technology from the past to today's dual drive of 'technology + humanities'."

In this regard, Robam Appliances has put forward a new brand value proposition: "enjoy creation". Tong Jingjing said that all along, the kitchen appliance brand is to provide standardized products, the company from the past to the pursuit of standardization, scale, to today to explore tailor-made, thousands of kitchens, based on the user's freedom to enjoy, by constantly lowering the threshold of cooking, people can achieve all the beautiful yearning for cooking.

Editor: Quartz Jing Review: Tong Haihua Proofreader: Liu Jun