If you use one word to describe the business world in 2024, I am afraid it is a "difficult" word, in the volatile, uncertain, complex, and ambiguous ice age, the step-by-step approach seems to meet more and more resistance, and the change of course seems to be exploring the unknown in the fog.
When the Ice Age came, the thick ice and snow covered everything, making many businesses and individuals feel the chill to the bone. The "difficulty" of operation is particularly obvious in China's custom home furnishing industry.
From a macroeconomic point of view, facing a complex and severe international and domestic market environment, the specific performance is the contraction of demand, and the bulk improvement consumer industry is the first to bear the brunt;
As far as the industry economy is concerned, since 2021, the real estate industry has fallen into a spiral downward process of double killing of stocks and debts, real estate policy adjustments have continued, and the cake has continued to shrink.
In the dimension of user demand, the demand for one-stop home furnishing products is becoming increasingly strong, and business models such as the whole family, the whole case, and the whole decoration have become the mainstream, which also makes enterprises face the severe test of "getting on the car" or "eliminating".
Of course, there are always opportunities hidden in a crisis. The traffic dividend is no longer the time for enterprises to practice "internal strength", how can custom home furnishing companies respond? How to quickly adapt to the ice age, and realize the "reengineering" of enterprises, and lead China's home building materials and home improvement industry through the ice and snow wasteland? This is a new topic for everyone at the helm.
To this end, the Pan Home Furnishing Circle has launched the 2024 Whole House Custom Home Furnishing Special Summit, which is the title of Beko, bringing together the core circle of the whole industry chain of the custom home furnishing industry, jointly opening a feast of industry ideas and exploring the ice-breaking power of the industry!
Summit event information
Time: 14:00, July 9, 2024
Address: ABC Ballroom, 3rd Floor, The Westin Canton Fair, Guangzhou
Organizational Units:
|Total Title Sponsor|
Bekou
|Organizer|
Pan Home Circle
|Friendly support|
Meta map set creation
|Supporting Media|
Guangdong TV, Guangzhou Daily, Southern Metropolis Daily, Nanfang Daily, New Express, Yangcheng Evening News, Information Times, China Business News, Southern Weekly, Phoenix, NetEase, Tencent, Sina, Sohu, Jiuzheng Building Materials Network, Asia-Pacific Home Furnishing Network, Southern Net, Fang Tianxia, Home Hotline, China Building Materials Network, China Home Furnishing Network, Huaxia Home Furnishing Network, China News Network, Global Network, Xinhuanet, Zhonghong Network, China.com, China Report Network, Nanfeng Window, Interface News, More than 30 mainstream media such as Toutiao (the above rankings are in no particular order)
Activity flow
14:00-14:30 Guests sign in and enter the venue
14:30-14:35 Speech-Zhou Zhong, founder of Pan Home Circle
14:35-14:40 Speech - Liu Xiaomin, General Manager of China Trade Fair
14:40-14:45 Speech - Zhang Chuanxi, founder of China Haute Couture Exhibition & Haute Couture Club
14:45-15:00 Keynote Speech - "Thoughts on Top Chemists Inventing Neck Stuck Technology to Rush into the Hundreds of Billions of Home Furnishing Tracks" by Wang Zhigang, Founder and Chairman of Youwei Technology
15:00-15:30 Keynote Speech - "Bekou's Question: How Can China's Home Furnishing Building Materials and Home Improvement Industry "Cross the Ice River" and Get Out of the "No Man's Land"? 》Tan Xiaoping, President of Beko Marketing Center
15:30-16:15 Zhou Zhong Forum (First Half) Chairman's Session
16:15-17:00 Zhou Zhong Forum (Second Half) Trader Session
17:00-17:10 Group photo - all guests
17:30-17:45 Toast
17:45-21:00 Dinner free time
21:00-21:30 Departure
Event registration
At 14:30 on July 9, 2024, we invite you to discuss the new ideas of home furnishing companies under the transformation of the industry, and work together to take the next decisive step.