Following the successful export of the Peugeot 5008, 4008 and 2008 to the Southeast Asian market in June 2023, the Peugeot 408X exported by DPCA was officially launched in Vietnam on October 22. The Peugeot 408X is priced at RMB 296,000 to RMB 377,000 in the Vietnamese market. In addition, at the beginning of 2024, the Peugeot 408X exported by DPCA will be officially launched in Malaysia, and the first batch has been delivered.
It is worth mentioning that at present, the Peugeot 408X has also been officially launched in China, and it is sold in the form of official direct sales, with an official direct price of 145,700 yuan.
Peugeot 408X has been exported to overseas markets such as Vietnam and Malaysia to further accelerate the transformation and development of DPCA: As one of the earliest joint venture car companies in China, DPCA is accelerating the construction of a new development pattern with the domestic cycle as the main body and the domestic and international dual cycles promoting each other, making full use of and collaborating with the high-quality resources of both Chinese and French shareholders, combining the advantages of DPCA's own system, and taking "DPCA Manufacturing and Global Sales" as the strategic direction, exploring a path suitable for its own sustainable development, building a new pattern and creating a new DPCA.
A few days ago, Dongfeng Group Co., Ltd. announced on the Hong Kong Stock Exchange that Dongfeng Group and Stellantis Group will jointly support DPCA to continue to produce and sell Peugeot and Fukang models in the Chinese market, and support and expand the global export business of DPCA's vehicles and parts.
In recent years, DPCA has made full use of the global resources and brand effect of both shareholders, and its export business has developed rapidly. In 2022, DPCA's total exports reached 37,000 units, a year-on-year increase of 180% and a record high. In 2023, we will further expand the markets of multiple export destinations. DPCA's Chengdu factory is a global production base, and it is truly "made by DPCA for global sales". DPCA's confidence in expanding and strengthening the global market lies in its industry-leading quality level, cost advantage and delivery guarantee ability. Especially in terms of quality, DPCA is in the first camp of the automotive industry and is the double winner of the "National Quality Award" and "Yangtze River Quality Award".
In addition, DPCA's manufacturing quality is also at the top level of Stellantis Group, of which the manufacturing quality level of DPCA's Wuhan plant ranks first among the 52 factories of Stellantis Group and the Chengdu plant ranks fifth. Not long ago, Dongfeng Peugeot New 5008 produced by Dongfeng Peugeot Chengdu Plant won the first "SGS Gold Standard/ASL Health Certification Certificate" in the automotive industry issued by SGS, an internationally recognized testing, inspection and certification organization.
In addition to the new 5008, which has obtained the "SGS Gold Standard/ASL Health Certification", the new Dongfeng Peugeot 408, produced by DPCA's Wuhan plant, also won the "2022 China's Top 10 Body" and "Zui Best Materials" awards at last year's China Automotive Safety Conference. In the CEERI Child Priority (Green Cockpit) certification, the new 408 has also become the first 100,000-level family sedan to pass the Child Priority (Green Cockpit) certification.
In order to continue to expand and strengthen the global market, DPCA has established an international business department to build an international talent team and build a global automotive company. In the future, DPCA will continue to consolidate its manufacturing advantages, make full use of the overseas resources of shareholders of both sides, and do a good job in overseas markets in ASEAN, the European Union and other regions. At present, several newly planned export projects of DPCA have been fully launched and will be implemented within the year, which can continue to contribute to the export volume, and more export projects will be launched in the future. The year 2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France and the year of the Paris Olympics. As the largest joint venture between China and France, DPCA will shoulder greater mission and responsibility, integrate into the dual circulation, build a new pattern, create a new DPCA, and make new contributions to the economic and social development of China and France.