Accord dropped 50,000, Camry dropped 30,000, Japanese cars really "fight" for sales?

The car domain is boundless

2024-06-29 14:03Creator in the automotive field

In 2024, the overall inventory pressure of the automotive industry will increase, a new round of "price war" will be set off, and the entire industry will fall into a state of "involution": volume price, volume configuration, volume speed, volume flow, and even volume boss. Of course, consumers are most concerned about the price of products, and in such an environment, joint venture car companies have started a "big price reduction".

Some time ago, Guangqi Honda ZR-V Zhi launched a limited-time promotional price, the gasoline version is only sold at 99,800 yuan, which is 60,100 yuan cheaper than the guide price; Accord has also launched a discount of up to 50,000 yuan, of which the guide price is 197,800 yuan Rui· T luxury version, after the discount, came directly to 147,800 yuan.

The reason why Guangqi Honda chose to reduce the price of a certain model is that Jiang Ge believes that the main reason is that this version is more volume, and it can also ensure a certain profit while reducing the price and promoting it.

In fact, not long ago, Toyota, which has always been known for its strong prices, also started a "big price cut".

The price of the compact car Corolla starts at 79,800 yuan, with a comprehensive discount of 43,000 yuan for a limited time, and the "evergreen" Highlander offers a discount of 51,000 yuan, with a starting price of 217,800 yuan. The sales champion of mid-level cars, Camry, is generally discounted by 30,000 yuan, as low as 149,800 yuan. As for the best-selling Toyota car in China, Fenglanda, the current terminal discount is about 35,000 yuan, and the price of the naked car starts at 90,800 yuan, and the top configuration is less than 150,000 yuan.

The most important reason why Japanese cars have dropped so sharply is the impact of new energy vehicles on the traditional fuel vehicle market. In this case, in addition to accelerating the transformation of new energy vehicles, traditional fuel vehicles, especially "classic" models, must also find ways to save themselves.

Obviously, price reductions have become the main way for joint ventures to regain market share. You must know that the replacement of oil truck products is relatively slow, and even if it is a facelift, it will not make much changes, and it will rely more on price concessions to continue to attract customers. In the future, in the domestic market, we may see more and more joint venture fuel vehicles take the initiative to reduce prices, which is not only the need of enterprises to save themselves, but also the development trend of today's automobile market.

After all, the domestic automobile market has entered the second half, and the new energy vehicle companies represented by BYD have broken through the "blockade" of the joint venture brand in fuel vehicle technology, and at the same time have a first-mover advantage in the new energy "track", and have a high autonomy and right to speak in technology, research and development, industrial chain, etc.

I have to say that this breakthrough game is becoming more and more intense, and many brands regard market share as more important than short-term profits, after all, they will be eliminated when they can't stand firm and follow, which is a battle of life and death. Only after such full and even somewhat cruel competition will the domestic automobile market complete the "reshuffle" and achieve the survival of the fittest.

At present, the pattern is undecided, can domestic brands PK with Toyota, Honda and other first-line international brands? What will the domestic and global automotive market look like? Welcome to pay attention to "Boundless Car Domain" and leave a message in the comment area below to share your views.

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