Top news reporter Bian Ruihe
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In the stretching Funiu Mountain, Lushi County of Sanmenxia occupies the most fertile section of it. In addition to the green mountains and green waters, nature has also given a special gift - shiitake mushrooms.
A delicious taste that goes well with shiitake mushrooms is, of course, shiitake mushroom sauce. In Lu's, there is a mushroom sauce called "Xian Miao Xian", with good ingredients and unique craftsmanship, the product is beautiful in color, flavor, delicious and heartfelt, and is deeply loved by everyone.
With an annual output of 3 million tons, the "sauce" heart has entered thousands of households
See the mountains and rivers, and reach in all directions. Two days ago, a summer drizzle made Sanmenxia Longmao Biotechnology Co., Ltd., located in the industrial agglomeration area of Lushi County, feel fresh.
According to Liu Juan, general manager, the company was established in March 2021, with a factory area of about 26,000 square meters and 80 employees.
As the company's flagship product, the delicious fresh shiitake mushroom sauce is refined here. In order to join hands to enter the market, another "sister flower" brand "Yujiuwei" followed suit.
The company is not big, revealing a beautiful and upward youthful atmosphere. Walking into the production workshop, advanced processing equipment and a clean production environment escort the craft brewing of mushroom sauce in an all-round way. Two production lines with an annual output of 180 tons of high-quality mushroom sauce and an annual output of 300 tons of prefabricated vegetable production lines, with a clear division of labor, methodically make small mushrooms here, complete the value of the promotion, in a more popular way, out of the mountains, into thousands of households.
"You see, this is the bottling room, and the front is the washing, cutting, fermentation, etc., and then it's time to pack." The visit channel is about 30 meters long, where the "sauce" of the multi-process is unique, and the small mushroom has completed the "transformation", Liu Juan introduced, "At present, the company's annual output of mushroom sauce is stable at about 3 million tons, with an annual output value of more than 1,200 yuan. ”
Source ecology, delicious and steady "siege and land grabbing"
"This is a mushroom, look so beautiful; This is fungus, nutritious and delicious. In the raw material workshop, Liu Juan introduced one by one, "In the plastic bag over there, it is the 'king of fungi' morels." ”
Good mountains and good water produce good mushrooms. On a vast geographical map, 33 degrees north latitude is a magical latitude. This long straight line is the north-south transition zone of China, with a pleasant climate and beautiful scenery. At the same time, it is also a golden area for the growth of shiitake mushrooms, morels and walnuts.
Lushi County is located in such an ecological source. Liu Juan introduced that at present, there are two products: walnut mushroom sauce and morel mushroom sauce, all of which are from the local area and carefully cooked by unique technology. In particular, the mushroom fermentation technology makes the mushroom sauce produced pure and has a long aftertaste.
"The mushrooms are full of strength, rich in sauce and meaty. Bibimbap and noodles are very convenient, and fried rice and stir-fried vegetables have a fresher taste. Liu Juan said that at present, e-commerce is also the main way for the company's products to be sold, and this "smooth mouth" from the anchor vividly and appropriately expresses the characteristics of fresh and fresh mushroom sauce.
In addition, such as absorbing the essence of heaven and earth, rich in amino acids and a variety of trace elements, suitable for all ages, beneficial to a balanced diet, and maintaining physical vitality, etc., are also valuable.
At present, while the fresh mushroom sauce is steadily "attacking the city and grabbing the land", the company is also changing the series and categories of products from time to time in combination with market needs.
For example, the mushroom sauce is divided into bottles and bags. The bag is lightweight and suitable for carrying out; The bottle is large and suitable for home consumption; There are also larger packaging drums, which are suitable for restaurants and restaurants.
In addition, following the prefabricated food outlet, the company also tried to develop and produce plum cabbage button meat, braised pig's trotters, etc., which were very popular once they were listed.
Mountains and rivers are the soul, and they are born upward to create a characteristic brand
As the "capital of shiitake mushrooms", the most beautiful color of Lu's is ecological green, the best taste of mushroom fragrance. According to relevant statistics, there are 36,000 mushroom farmers, more than 70 mushroom demonstration bases, and more than 5,000 mushroom greenhouses in Lushi County.
Every autumn, the fragrance of mushrooms in the mountains and outside the mountains is pervasive, and the head and end of the village are busy. As the only mushroom sauce processing enterprise in the county, this end is connected to farmers, and the other end is connected to the market, and the annual purchase volume of hundreds of tons has made Xian Miao Xian mushroom sauce the hope of countless farmers to get rich.
"In the three years since its establishment, the company has experienced the difficult trek of the epidemic and faced the economic downturn." Liu Juan said that the reason why the company is still full of vitality is that the continuous green waters and green mountains in front of it have given strong support.
Every brand must have a soul, and a brand without a soul is difficult to survive in the heart. And Lu's landscape is the root and soul of the fresh mushroom sauce. With the soul, the strong road of the brand must also "enter the heart" and enter the hearts of consumers, which Liu Juan deeply believes.
In her opinion, several important conditions for Xian Miao Xian mushroom sauce to enter the hearts of consumers are basically met. "For example, delicious, nutritious, ecological, safe, authentic, etc., we are all in line with ah, we have the most authentic raw material origin." Liu Juan said confidently.