Text: The return of the Holy Demon of Fighting
Niche brand, victory is price or thinking?
The price gap has been one of the focuses of competition among various brands in the mobile phone market, but it is not the fundamental reason.
In the past two years, in order to compete for a foothold in the mobile phone market, the major brands in the mobile phone market have begun to do all kinds of bells and whistles, including positioning confusion, functional design confusion, price confusion, black technology confusion, etc., in short, behind the chaos is by no means bad, but to skillfully take care of the needs of a wide range of consumers.
Like mainstream brands and sub-mainstream brands, they are originally ordered by "heaven", so I won't say much here;
Here I just want to talk about the counterattack and development of niche brands, the first impression of niche brands is that it will be like this, one will be like that, one will work on function, one will work on performance, and even one will work on other experiences, in short, to ask where the core purpose of the niche brand is, no one knows, but the reason why it is like this, in fact, a key and fundamental reason is "to survive, and then to develop";
So is the victory of niche brands a matter of price or thinking? Personally, I think price is the foundation, and no price advantage is definitely not good, but good and excellent, plus an alternative way of thinking is also the key to the success of niche brands
Therefore, I often say that "thinking" is the source of sublimation of niche brands, and reasonable price is the basic way of survival; This idea is not only used by niche brands, but also by brands and everywhere, because everything is connected and effective.
As we all know: the lowest price of flagship mobile phones is more than 3,500 yuan, the lowest price of mid-range mobile phones is about 2,500 yuan to 3,000 yuan, the lowest price of cost performance is about 2,000 yuan, and the lowest price of low-end mobile phones is about 1,000 yuan...... When everyone has an understanding of the price of each positioning mobile phone, then the mobile phone market as a whole has ushered in more "slap in the face" moment.
Because everything is not static, but there is a reality that changes rapidly.
However, most mobile phone brands have not escaped the fate of being measured by a wide range of users with "fixed standards", which seems to me to be a rather superficial cognition, why "superficial"? Because the old saying goes, "The world knows that beauty is beauty, and evil is evil." We all know that what is good is good, and what is not good is good."
Don't use fixed standards to measure the quality of everything, once there is a standard, then your thinking is solidified, so judging the mobile phone still has to be flexible through the configuration, function, black technology, brand and many other fixed standards behind the insight into the truth, which will not affect your prediction
Now people can be said to have been "destroyed", the pursuit of quick in everything, the pursuit of specific answers in everything, but in reality there is no absolute answer and absolute quick thing, everything depends on our own cognition and gradual epiphany, and finally formed.
In the price tug-of-war, all kinds of brands in the mobile phone industry, relying on a variety of fancy operations to prove themselves, who is the winner in the end, if you can report the answer in one breath, then the above discussion "I am playing the piano to the cow", but perhaps the common "overcapacity" of the current mobile phone market can barely explain this problem, this complex problem will be explained in detail in the next issue.
In this mobile phone market, major brands have opened a variety of bells and whistles to justify their names, on the bright side there is no problem, but there is an obvious phenomenon in this, the price war is more intense, in this environment, how to get out of the niche brand? At this moment, I will take the "realme GT Neo6" as an example
The picture comes from the network
It is worth noting that although there is no shortage of models in the current mobile phone market, this mobile phone and this brand are also a force that should not be underestimated, why can it become a relatively mainstream position in the mobile phone market, the first pricing aspect of the main core products is relatively reasonable, and if it is compared with the industry at the same price brand experience, it is not bad. Second, this brand has been following the only original intention of "battery life" from the beginning of its development to the present, and it has truly achieved that strong battery life is the first and key element of the brand, and at the same time, this real brand is also quite attentive in terms of heat dissipation capacity.
Thirdly, in terms of appearance design, although the real me mobile phone is certainly not comparable with the brand focusing on the appearance design, if it stands in the perspective of the aesthetics of a wide range of consumers, the real me mobile phone is not bad for people to visually feel. These are all facts.
Therefore, I once again assert that niche brands can survive, develop and counterattack in the current radical mobile phone market environment, and reasonable prices are one thing, but alternative ways of thinking are the key and inevitable!