Text: The return of the Holy Demon of Fighting
The secret of the "quality-price ratio" increment of mid-range mobile phones is not hidden in the price war
If it is not completely transformed, it will be more and more difficult for mobile phones to earn users' money.
This point of view is not only my subjective thinking, but also represents the actual route of the entire mobile phone industry "a simple summary: the approximate prototype route of the past two years and the next two years", to be honest, this is my prediction after careful consideration!
Even the most concerned mid-range machines and cost-effective machines cannot avoid the prediction at the beginning!
The experience of the mobile phone market in the past two years can only be said to be good, but all this must be based on the premise of homogenization and following the trend, and the benefits of homogenization and following the trend can indeed bring a strong experience, and the disadvantage is that the mobile phone market has fallen into a similar situation since then.
Therefore, in response to "homogenization and following the trend", I often say to myself, "This is dialectic, this is yin and yang".
Among the many users who want to buy mobile phones, how to find the needs of a relatively wide range of users is the secret of the brand's hot sales and the incremental attention that has been paid attention to, so it has become a relatively key priority for mobile phone brands after performance and function.
When the "price war" of mobile phone brands is not over, selfies and appearance are becoming the fattest piece of meat, and at the same time, it can also be called the largest test field, playing a role in testing the waters.
Always remember that "reasonable pricing is the norm, but beauty is no exception", because not only young people, but also individuals, will pursue "beauty" to a greater or lesser extent, and the so-called "love for beauty" is not a casual statement.
It has its own heat, and it is the "master flower" that cannot be ignored by any product.
I vaguely remember that a mobile phone "vivo S19" released on May 30, 2024, since its launch, it can indeed be relatively regarded as ushering in unexpected growth from the evaluation of e-commerce, but behind this growth also made me fall into contemplation "On the surface, the essence of S19 is undoubtedly a mid-range machine"
But why is it so much attention? How long will this heat last? How much attention and sales does selfies bring to the mobile phone market? These questions are still very interesting to reflect on.
According to the main configuration parameters of the S19 series, I don't want to interpret the processor, because the third-generation Snapdragon 7 is at most a mid-range true fragrance chip, its advantage lies in the basic smooth operation and stable power consumption, and there will be no problems in both aspects, and then in order to match the stable power consumption of the processor, "the 6000 mAh battery can indeed improve the battery life of the mobile phone"
The picture comes from the network
But if you want to ask, what are the advantages of the S19? The answer is still "biased towards the beauty of one word, the appearance and selfie from the beauty of the student", with this kind of thinking to experience "S19's promotional slogan is beautiful in the East, the light of the portrait", you will basically have a rational cognition.
Therefore, the brand's pursuit of "beauty" has surpassed the level of "price war", because "beauty" represents the needs of young people on the one hand, and the needs of a wide range of human beings on the other hand. And the "price war" has become the level of basic skills.
It is precisely because of this that there is a normal phenomenon in the mobile phone market, and the movements of any brand have begun to respond and respond, so that after the processor and price, "the pursuit of aesthetic thinking has unfolded as scheduled". At this moment, have you understood that "the secret of the "quality-price ratio" increment of mid-range mobile phones is not hidden in the price war", then the key and fundamental answer is "aesthetics".
I have reason to believe that no matter what age level consumers really want to buy a mobile phone, on the one hand, while ensuring the quality of the mobile phone, strive to buy a mobile phone with "the most beautiful appearance, the most beautiful photos, and the most beautiful selfies".
In fact, this wave of "pursuit of aesthetics" has not affected the mobile phone market in recent years. In ancient times, "aesthetics" had existed for a long time in the past few years, but later it was affected by the crazy situation of processors, showing a weak state, and now it has become a sweet and sweet again. Always remember that everyone has a love for beauty, and this is not something that is said casually.