Oriental Selection: I have never asked the government for publicity fees, nor do we charge business pit fees

The Paper

2024-06-30 09:14The Paper official account

After being on the hot search again, Dongfang Selection responded to the matter of "asking for pit fees".

On the evening of June 29, Oriental Selection issued a statement saying, "Oriental Selection has always operated legally and honestly. In the past year or so, we have successively traveled to more than 20 provinces, autonomous regions and municipalities directly under the central government to carry out local special live broadcast activities, promote local culture and cuisine, and recommend beautiful scenery and excellent products to the majority of netizens. We have never asked the government for publicity fees, and we insist on not charging so-called pit fees to any enterprises and businesses. However, there have been many organized rumors and smears on the Internet recently, saying that 'Dongfang Selection requires and collects pit fees and publicity fees', which touches our bottom line, and we solemnly declare that we will report to the police as soon as possible and take up legal weapons to resolutely defend the legitimate rights and interests of Dongfang Selection for any lawbreakers who attempt to slander us through malicious slander, slander and concocting rumors. ”

Later that day, Yu Minhong, founder of New Oriental and CEO of Oriental Selection, also reprinted the statement and said: "We accept criticism, but we do not accept rumors and slander!! ”

Previously, on June 22, Dongfang Selection walked into Dong Village, Zhaoxing, Guizhou, and wanted to enjoy the beauty of the mountains and rivers with tourists, but unexpectedly, because of the anchor's sentence "broken mountains and rivers" to describe the landform, coupled with the ridicule of high temperatures and spiders, this cultural tourism promotion became a "reverse operation" to dissuade tourists.

At present, Guizhou Cultural Tourism has officially deleted all videos related to Oriental Selection.

Ming Ming (@新东方石明), the anchor of Oriental Selection under New Oriental, responded to the controversy caused by the "broken mountains and rivers" in a live broadcast on Weibo on June 29 to describe the terrain of Guizhou.

He said that when preparing the materials, he did read some of the same expressions, without thinking too much about its other meaning, and when talking about the terrain in the live broadcast, he chose this word casually, without thinking much about it at all, let alone "ulterior motives" or "deliberately"; At that time, I was walking and talking, and I couldn't see the feedback in the comment area, so I couldn't correct the explanation in time, and the more rigorous expression here should be "the surface is broken", or other more appropriate words. He said he apologized to the public for causing distress to many people due to the lack of precision in the use of words.

Oriental Selection has been repeatedly embroiled in controversy. On June 26, Dongfang Selection anchor Dunton publicly expressed his dissatisfaction with the company's management in the live broadcast room, which attracted attention from the outside world.

Dunton said he thinks he's a good fit for PR "because I know what I can and can't do." But I think one of the more annoying things about this company is that many things are not discussed with the anchor now, and the account is not discussed with the anchor, after something happens, the public relations department is afraid of this and that, this doesn't matter what, I think the company is very good for a long time, and I am really a little disappointed during this time. ”

"The company really doesn't have to say anything about my treatment, it's just that I want to do things better, but now I can't do anything about the public opinion of the Internet and the company's internal management." Dunton said that he also mentioned that he said that there was a lot of negative emotions backlogged, and it was over when he said it.

Recently, Dongfang Selection has frequently fallen into controversy, first some consumers pointed out that the painting style of Dongfang Selection's live broadcast room has changed abruptly. Later, Yu Minhong, the founder of New Oriental, said in the live broadcast room of Zhang Wenzhong, the founder of Wumart: "Oriental Selection is doing a mess now, and there is no ability to make suggestions. On June 3, this remark sparked heated discussions on the Internet and rushed to the hot search, causing the share price of Dongfang Selection to plummet by 10%.

Dong Yuhui even admitted that he doesn't like to bring goods, "I am very resistant to selling things, seek truth from facts, I don't enjoy this job to this day", although he feels that his work is supportive, but there is no joy, "It may be essentially due to his previous personality and past career." Dong Yuhui said in the live broadcast.

From the perspective of stock price, as of the close of trading on June 28, Oriental Selection (01797. HK) closed at HK$12.62, down 1.25%, down more than 54% year-to-date. According to Gray Dolphin data, in the past 30 days, Dongfang Selection has lost more than 300,000 fans, and the number of fans as of the 28th was 30.101 million. In the past three months, the total sales of Dongfang Selection's live broadcast have decreased by more than 36% compared with the previous three months, the total number of viewers has decreased by more than 37%, and the average number of viewers per game has decreased by more than 36%.

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