Recently, Qiao Mei, the apprentice of the well-known Internet celebrity "Crazy Brother Yang" on the Douyin platform, held a live broadcast of underwear with goods, but it attracted ridicule from many netizens.
It is understood that "Qiao Mei" opened a live broadcast with women's underwear, although the whole process is a serious live broadcast with goods, but because the products sold have a little female privacy, "Qiao Mei" has an embarrassed shyness throughout the whole process, so there is a feeling of holding back laughter. Therefore, netizens also ridiculed in various ways: Can a man wear it? "Qiao Mei" responded: You can buy it for your wife or girlfriend, but men definitely can't wear it.
As a single mother, "Qiao Mei" works very hard every day to show the temperament of a strong woman, perhaps as she herself said: Now I want to support my daughter with my own efforts and give my family a better material life!
This incident is not only about a single mother's live streaming, but also a microcosm of the phenomenon of online live streaming. With the rise of live streaming e-commerce, more and more individuals have joined the ranks of live streaming.
For live streamers, how to enhance professionalism and trust while maintaining personal characteristics is a problem that needs to be pondered in the development of the industry. At the same time, for the audience, how to make an informed consumption choice among many information is also a topic worth paying attention to.
On the whole, the incident of Qiao Mei's underwear delivery is not just a simple Internet ridicule phenomenon, it touches on many issues such as Internet culture, business ethics and public morality. In the future, how to guide online live streaming to a more professional and standardized development path while protecting freedom of speech will be a topic that the industry, platforms and participants need to think about together.