In recent years, the short drama industry has sprung up like mushrooms after a rain and has quickly become the new favorite of the film and television market. From Tencent Video's "Provocation" to the mini program short drama "Oops! The queen mother came to work", and then to "I was a stepmother in the 80s" created by the Mimeng team during the Spring Festival, these works not only achieved great results in terms of playback, but also frequently refreshed the record of account sharing and recharge amount. However, behind this prosperity, the short drama industry is also facing many hidden worries, and the myth of wealth creation may come to an end.
1. The prosperity and current situation of the short drama industry
As an emerging form of film and television, short drama caters to the fast-paced viewing habits of modern audiences due to its short, concise and compact rhythm. Driven by the short video platform, the short drama quickly became popular, attracting the attention and love of a large number of audiences. The relatively low production cost and high return on investment of short dramas have also led to more and more capital pouring into this market.
And the boom in the skit industry has also brought many problems. On the one hand, due to the short production cycle and low investment cost, it is difficult to ensure the quality of some short dramas, and even plagiarism, vulgarity and other undesirable phenomena have appeared. On the other hand, with the intensification of market competition, the profit model of the short drama industry is also facing challenges. At present, the main source of income for short dramas is the audience's paid viewing and advertising, but with the decline of the audience's willingness to pay and the changes in the advertising market, this profit model is also facing uncertainty.
2. The end and hidden worries of the myth of wealth creation
In the past period, many wealth-making myths have emerged in the short drama industry. Behind these myths, however, lies a huge risk. On the one hand, with the intensification of market competition, the production cost and investment risk of short dramas are also rising. On the other hand, due to the singular and unstable profit model of the short drama industry, once the market changes, these myths of wealth creation are likely to be quickly shattered.
The skit industry also faces the uncertainty of regulatory policies and the risk of market changes. With the strengthening of regulatory policies and changes in the market environment, the survival space of the short drama industry may also be squeezed. Once the market changes adversely, the myth of wealth creation in the skit industry is likely to end quickly.
3. The future outlook of the skit industry
Although the short drama industry is facing many concerns and challenges, it still has great potential for development as an emerging form of film and television. In the future, the short drama industry needs to actively explore diversified profit models while ensuring the quality of content. Strengthening supervision and regulating market order is also an important guarantee for the future development of the short drama industry.
Specifically, short drama producers can try to introduce more high-quality content and IP resources to improve the quality of content; In terms of profit model, in addition to the traditional audience paid viewing and advertising, we can also explore diversified profit models such as copyright sales and derivative development; In terms of supervision, it is necessary to strengthen industry self-discipline and supervision, crack down on undesirable phenomena, and protect fair competition in the market.
As an emerging form of film and television, the short drama industry is facing many challenges and worries, although it has great potential for development. In the future, only continuous innovation and breakthroughs can be invincible in the fierce market competition.