Chinanews.com, Shanghai News, June 30 (Yu Jun) L+Mall, a well-known commercial complex in Shanghai, kicked off the three-month "Côte d'Azur" Sino-French cultural season on the 29th with the theme camp activity of "Medieval French Rhyme Festival".
The camp reproduces the characteristics of the medieval festival in the small town of Provins, France, and provides citizens with the opportunity to take a break from their daily busyness and explore the mysterious medieval customs through interactive scenes with medieval cultural characteristics such as fighting arenas, bonfires, blacksmith shops, and knight interactions.
Multi-scenario integration to create an innovative entertainment experience for cultural tourism brands
On the same day, the Cote d'Azur on the 5th floor of L+Mall in Lujiazui Center was filled with moving singing, and a performance with the theme of "Phantom of the Opera" sang the overture of the cultural season.
Figure: "Côte d'Azur" theme.
As the opening "big show" of this cultural season, the theme camp activity of "Medieval Law Festival" is themed "Traveling through the Middle Ages in One Second", recreating the medieval style in the Galaxy Plaza on the LG floor: start an adventure from the blacksmith shop to find your own "weapons" and "medals"; The Knight's Tavern is a paradise for knights and adventurers, and enjoy the adventure time in the cup; The mysterious divination house explores the future from the soul; The Young Knight Training Camp and the Bow and Arrow Training Ground allow you to experience battle and glory; There will also be a lute performance and a carnival parade, and there will be a white horse for you to show off your knightly style...... Participants will experience a panoramic role-play, experience the interweaving of classical ritual and modern aesthetic tastes, and find a spiritual oasis in the busy city life.
Pictured: A photo with a medieval knight.
The event took into account the needs of "shopping and eating": UNIVV, LAZY SURI, NAIDU NAILOOK nail art outfits set up medieval style booths on the site, as well as fresh beef hot pot in the left and right courtyards, and Latina Brazilian steakhouse brought juicy flavors to "meat lovers". Customers can use the badges obtained from the event to enjoy consumption benefits at designated merchants.
During the duration of the Sino-French cultural season, the mall will host a variety of exciting activities such as the French style market, music festivals, sports festivals, and film weeks. The organic combination of multiple scenarios not only enhances the overall attractiveness of the business district, but also provides consumers with more diverse choices and enjoyment.
Pictured: Medieval themed performance.
By exploring new ways and strategies for the in-depth integration of cultural tourism innovation and commerce, L+Mall actively promotes the continuous refresh and upgrading of the shopping mall's consumption model and enhances the vitality and charm of the business district.
Multi-dimensional innovation leads the international cultural tourism experience
Since the second quarter of this year, L+Mall has introduced a series of diversified brands and entertainment scenes to meet consumers' needs for both refinement and practicality: the limited-time experience space of Galeries Lafayette "Boulevard Haussmann" reproduces the 19th century Paris cityscape and conveys the French lifestyle; Paragon Cinemas (Lujiazui Center Store) and the National Centre for the Performing Arts International Opera and Film Festival will present classic plays such as "Morricone: A Glimpse of the Soul" and "Madame Butterfly" at the same time, bringing international cultural experience to the business district; The addition of the first new restaurant catering brands, such as Bagel Tree - New York Bagel Museum, OTF California Restaurant, Sushi Waka, Cardinal Wai Seafood Hot Pot, Crab Benqian, Hexing Shengji, Zuoting and Right Courtyard Black Gold, not only enriches the catering market in the business district, but also provides more exploration fun for consumers who love food from all over the world.
Pictured: Medieval Carnival parade inside the venue.
The mall focuses on creating high-quality life consumption scenarios, and is committed to becoming a bridge linking different cultures and tastes, adding new impetus to the integration of culture and tourism in the Lujiazui business district, and showing consumers and tourists from all over the world Shanghai's open, inclusive and innovative Shanghai-style spirit in an all-round way. (ENDS)
Editor: Yu Jun