"In Shanghai, taste the whole country, appreciate the world"! On the evening of June 29, the 2024 Shanghai Global Food Festival - Bund Global Food Market and Street Opening Ceremony was unveiled at BFC Bund Fengjing, attended by Zhang Guohua, deputy director of the Municipal Commission of Commerce. The Global Food Market brought together more than 90 Chinese and foreign catering and food group "leagues" from more than 20 countries and regions around the world, and landmark restaurants and Chinese and foreign celebrity chefs competed to kick off the "Shanghai Summer International Consumption Season".
The market not only invites MERCADO 505 (Spanish), Jean Georges (French), Nambu Huiguan (Hangbang Cuisine) 2024 Black Pearl Restaurant Guide to the list of restaurants, Nampo-dong butcher shop (Korean cuisine), Shabu Fu Ji Freshly Cut Mutton Hot Pot (Old Beijing Hot Pot) and other must-eat restaurants, as well as special Chinese dishes such as Shopkeeper's Shop (Zhongyuan cuisine) and Dangjia Fried Bun (Zhongyuan cuisine), but also brings together restaurants and food brands that are popular with consumers from all over the world, all bringing their signature delicacies to the market. Some of the most popular specialty restaurants are Spanish and Mediterranean, Korean street charcoal barbecue, handmade Italian pizza, New York sandwiches, Brazilian steakhouse, Laures Slow Roast Steakhouse and more to present a feast for the taste and the eyes.
Bright Food Group launched the "Bright Good Choice" integrated group buying brand for the first time, and jointly launched a customized summer souvenir set with Meituan for the "Bright Good Choice". At the same time, a creative booth integrating food and entertainment experience was also created, where consumers could not only taste the rich food of Guangming, but also participate in interactive games to win Guangming's special gifts and enjoy a relaxing and enjoyable weekend.
As the co-organizer of this event, Meituan collaborated with 8 bars on the Meituan Bar Guide to create the first offline pop-up event for healthy and trendy drinks, and took the lead in bringing an all-round Shanghai Summer international consumption boom to international friends, Shanghai residents and tourists through City walk, City taste and City drink! During the "Shanghai Summer International Consumption Season", Meituan will promote consumption every week and every month, and support the linkage of business, tourism, culture and sports through the company's "retail + technology", bringing new consumption, new scenes and new experiences that are "trend-leading, interesting, fun and healthy" to tourists from home and abroad.
In order to carry out the "Nutrition and Health Guidance Pilot Project" and further promote the grading label of "nutritional choice" of beverages, the opening ceremony specially invited new tea and dairy brands such as Bawang Chaji, Nai Xue's Tea, Tims, Hey Tea, and Bright Dairy to issue an initiative on the "Nutritional Choice" label. As one of the first batch of pilot products of Shanghai's "Nutritional Choice" label, Bawang Chaji guides consumers to optimize their consumption choices and rationally choose drinks through the 4-level "Nutritional Choice" grading label from A to D. Nai Xue's tea is not only the first in the industry to label freshly made fresh fruit tea with a "nutritional choice" grade, but also the first new tea brand to be labeled on RTD products (bottled beverages), aiming to help consumers achieve sugar control management and make choices quickly.
Written by: Service Development Branch
Editor: Zhang Hansen