In order to further enhance the risk prevention awareness of financial consumers and improve the ability of financial consumers to identify and prevent financial fraud, recently, the Sihong County Branch of the Agricultural Bank of China organized the 2024 Popularization of Financial Knowledge Journey with the theme of "Strengthening Risk Prevention and Warm-hearted Financial Services".
The Sihong County Branch of the Agricultural Bank of China will take the 9 business outlets under its jurisdiction as the forefront of financial knowledge popularization and publicity. The staff of the outlets placed promotional leaflets in the business premises, combined with vivid cases, face-to-face explanations of common fraud methods, fraud characteristics and coping strategies in the current financial market, so as to help customers understand the harmfulness of financial fraud and master the basic methods of preventing financial fraud. At the same time, through WeChat Moments, we share financial knowledge and videos to guide customers to establish correct investment concepts and rationally choose investment channels, so as to form a good atmosphere for everyone to participate, consciously resist and stay away from illegal fundraising.
In order to expand the coverage of publicity, the bank has organized young volunteers and party members to go into Hong Kong Garden Community, Hengshan Garden Community, Building Qianchang Street and Fenjinting Community since June to carry out on-site financial knowledge popularization and publicity activities, and strive to deliver financial knowledge to more consumers by improving the co-construction mechanism with streets and communities. During the publicity period, the staff of the bank used easy-to-understand language to popularize the knowledge of credit investigation, deposit insurance system, prevention of Internet fraud, prevention of illegal fund-raising and other contents to community residents, especially the elderly, and introduced the correct channels and methods for financial consumers to resolve financial consumer disputes through interactive Q&A, and guided the majority of community residents to establish a correct consumption concept and improve their self-protection ability.
The Sihong County Sub-branch of the Agricultural Bank of China will continue to practice the people's financial concept, continuously enrich the content of financial knowledge popularization and publicity activities by carrying out financial knowledge into campuses, enterprises and townships, earnestly fulfill the main responsibility of consumer rights and interests protection, and strive to provide more safe, convenient and efficient financial services for the masses. (Jin Suixuan)