In order to fully practice the political and people's nature of financial work, protect the legitimate rights and interests of consumers, help consumers understand financial knowledge, and enhance their awareness of financial risk prevention, Laizhou Rural Commercial Bank organizes various forms of financial publicity and education activities to practice social responsibility and responsibility with practical actions.
During the event, a total of more than 15,000 leaflets were distributed, covering 12,000 people.
Based on the service scene, establish a propaganda position——
Rooted in the main position of the hall and hall, create a propaganda atmosphere.
Promotional posters are posted in conspicuous positions in business outlets, promotional leaflets are placed on bookshelves and display shelves, and warning education propaganda films are broadcast on TV in the hall to create a strong learning atmosphere. Use the waiting time of customers to carry out micro-salons in halls, focus on key areas such as telecom fraud and illegal fundraising, and use cases to warn and popularize the law through scenario simulations and case explanations, so as to enhance the anti-fraud and anti-fraud awareness of hall customers. Since the beginning of this year, the Bank has held a total of 112 micro-salons on consumer protection, distributed more than 9,000 copies of promotional materials, and reached more than 7,000 audiences.
Leverage financial service points to expand publicity coverage.
Combining publicity and service, posting warning slogans and posters in 60 rural financial service points, the agricultural financial staff with the advantage of being familiar with the situation and familiarity, explaining financial knowledge to customers within the jurisdiction in easy-to-understand language, improving customers' awareness of financial prevention, warning customers to be wary of fraud traps such as "no risk, high yield, steady profit and no loss", keep in mind that unknown links do not click, pay more attention to financial payments, borrow money to verify the phone, SMS verification code is not disclosed, high-yield software is not gullible, and financial investment needs to be cautious anti-fraud skills.
Focus on the old and the young, and improve the quality and efficiency of publicity——
Care for the "silver-haired people" and keep the "money bag" for the elderly.
32 teams of 7 party member vanguard commandos took advantage of the rural market period to carry out financial propaganda, distribute brochures, explain the skills of identifying real and fake RMB on the spot, and answer questions for customers one-on-one. With the village committee as a link, go into the fields and the elderly, hold a rural "financial class", start from real cases to expose new forms and new tricks of telecommunication network violations and crimes, keep the elderly pension money, and enhance the sense of access to financial services for the elderly. At present, a total of 41 rural gatherings have been held, and 46 financial classes have been held, effectively covering more than 3,000 people.
Protect young people and establish a correct view of money.
Set up publicity service stations around Laizhou No. 1 Middle School and Wenfeng Middle School to remind primary and secondary school students to protect their basic personal information and cherish their personal credit. Adopt the form of questions and answers with prizes, focusing on explaining the dangers of buying and selling bank cards, online billing, and illegal online loans, increasing the pertinence and applicability of publicity and education, helping young people establish a correct view of consumption, effectively enhancing young people's awareness of financial risk prevention and self-protection ability, increasing young people's "immunity" against fraud and fraud, and building a solid "protective net" against fraud. Give full play to the vanguard and exemplary role of the vanguard commando of party members, actively provide free drinking water and heatstroke prevention and cooling items for candidates and parents during the college entrance examination, and popularize financial knowledge around campus financial fraud, and distribute more than 800 publicity leaflets, covering more than 1,000 people.
Expand online channels and expand the scope of publicity——
We continued to promote the popularization of financial knowledge and the protection of consumer rights and interests, and the LED publicity screens of 75 outlets played the slogan "Crack down on illegal fundraising, maintain financial stability, and create a harmonious society" in a 24-hour loop.
Focusing on the four aspects of protecting the basic rights of consumers, strengthening care for elderly customers, strengthening appropriateness education, and revealing the risks of illegal "agency litigation", we used WeChat official accounts to push relevant articles and forwarded promotional videos on Moments, so as to expand the online publicity coverage of the Journey to Popularize Financial Knowledge.
A total of 30 issues of special public accounts have been pushed, including 12 consumer protection knowledge popularization contents and 18 tips on preventing telecom fraud risks. (Sun Yuan, Guo Zirui)