From June 26th to June 28th, the "Leopard Flash 2024 Yellow River Heroes Meeting" five-star diamond leopard summer new products and peak season kick-off meeting was grandly opened in Zhengzhou, Henan Province. At the beginning of the third quarter, the soldiers of the five-star Diamond Leopard theaters quickly gathered in the Central Plains to "new products, new goals, new plans, and new strategies", four new integrations, cohesion, and heavy punches, which are bound to win the battle of the traditional peak season and contribute to the realization of the annual goals
Highlight one
Plan the layout and control the overall situation
The five-star diamond leopard is anchored at 2.66% for the whole year and 5% for the long term
At present, the industry is in the background of the handover of the old and the new in the first and second halves, the consumer market is sluggish, and many brands feel that the cold current is rolling in, and it is the norm to be confused.
At the meeting, Wang Luhua, chairman of Five Star Diamond Leopard Group, emphasized the need to respect the rules, understand the rules, and seize the opportunity according to the dimensions of the total industry volume, industrial chain, policy orientation, and market opportunities in the first half of the year, and from the direction of the interpretation of the new national standard policy, while anchoring the group's strategic goal in 2024: the annual target market share will reach 2.66%.
#五星钻豹集团董事长王陆华
In order to achieve this set goal, in terms of marketing, Five-Star Diamond Leopard will lay new channels, diversify operations, increase product gross margin, promote store sales and local life layout through digital means, comprehensively enhance the sustainable competitiveness of brands and terminals, and work together to explore new opportunities.
In addition, the five-star diamond leopard has also determined the long-term goal of striving to break through the market share of 5%, and will continue to promote the sustainable development of the industry as its own responsibility in the future, and keep up with the goal of "pioneer of functional two-wheeled electric vehicles".
Highlight 2
The spring tide of new retail and digitalization is rolling
Five-star Diamond Leopard fully stimulates the market potential
Under the market downturn, external shocks, industry involution, internal and external troubles, the traditional channels of the electric vehicle industry are facing unprecedented challenges, and the online channels with new retail as the core are gradually shining, especially the empowerment advantages of short video tracks such as Douyin for terminal sales are becoming more and more prominent, and the opportunities behind them need to be explored by the industry.
As one of the earliest brands to lay out the new retail track, Five Star Diamond Leopard skillfully uses emerging tools such as digitalization and the Internet to explore the second growth pole for the brand. At the meeting, Five Star Diamond Leopard invited Hangzhou Xingxiang Zhilian Technology Co., Ltd. to realize the dynamic management of stores across the country with a centralized intelligent management system through big data, Internet of Things, digitalization and other forms, realize full coverage of information and integration of operations, and open a new model of win-win high-speed growth for manufacturers.
At the same time, Five-Star Diamond Leopard has made Douyin a new position for brands to link with end consumers, and through local life and other ways, it has developed online sales channels, attracted traffic to terminal stores, and driven the sales of dealers across the country. It has also formulated a detailed "three-step" phased strategy to help merchants reduce costs and increase efficiency, comprehensively promote the creation of dealers' personal IP in the short video era and the creation of emerging business closed-loop of local life in stores, and fully stimulate market potential.
#五星钻豹营销中心总监李攀
Highlight three
The joint initiative was launched
Five-Star Diamond Leopard actively responds to the requirements of the whole chain management of potential safety hazards of electric vehicles
Since April, at the request of the State Council, the whole chain of electric bicycle safety hazards has been carried out in stages. Travel safety is a matter of great importance, and the five-star diamond leopard responded to the requirements of the State Council as soon as possible, comprehensively carried out self-inspection and self-inspection, and attacked the concentrated problems such as illegal modification and over-standard vehicles, which were praised and recognized by the industry and beyond.
At the meeting, the leaders of the Zhejiang Bicycle and Electric Vehicle Industry Association, the leaders of the Five Star Diamond Leopard Group, and the representatives of dealers jointly issued the proposal of "Resisting Modification and Safe Travel", which is not only the best embodiment of the achievements of the Five Star Diamond Leopard to continue to respond to the requirements of the State Council, but also the best embodiment of the Five Star Diamond Leopard actively promoting the compliance operation of the industry and striving to build a sustainable and healthy development environment.
Highlight four
Theme zone, luxury lineup
The five-star diamond leopard full category of products is hot and spicy out of the circle
No matter what period the industry enters, the product will always be the core competitiveness of the enterprise, and it is also the trump card of the dealer. At this meeting, the five-star diamond leopard outdoor theme exhibition area became popular, which not only aroused the praise of the dealers and media present, but also attracted a large number of Xiaohongshu bloggers to take photos and check in, and plant grass on the whole network.
Relying on the division of two major plates, urban theme blocks and desert theme mountains, the five-star diamond leopard is displayed in a luxury matrix of all categories. In the city-themed area, the models are mainly women's cars, with simple shapes, fresh styles, and dreamy colors, which are also recommended by many Xiaohongshu bloggers.
In the desert theme zone, the models are mainly off-road electric motorcycles, high-speed electric motorcycles, and takeaway cars, with domineering side leakage styling, full configuration experience and luxurious and ultimate performance, which perfectly adapt to the needs of different users.
At the meeting, Ye Zhongzheng, director of the R&D center of Five Star Diamond Leopard Group, emphasized that Five Star Diamond Leopard will continue to adhere to product innovation, while enriching the pedigree of Leopard products, relying on consumer demand in different scenarios, to bring users more products and experiences that exceed expectations, and continue to maintain the product advantage of leading the market.
#五星钻豹集团研发中心总监叶中正
In the illustrated explanation of Xu Xu, deputy director of the R&D center of the five-star diamond leopard group, a variety of luxury new products such as five-star diamond leopard luxury, Mi Duo, Luo Meng, mecha leopard, challenger, and pioneer were released in a centralized manner, and with the blessing of unique design language and eye-catching brand genes, it aroused onlookers from on-site dealers. Mr. Xu emphasized that in the current peak season, the five-star diamond leopard will not only bring abundant profit margins to dealers, but also rely on users' demand for stronger performance and higher-end products, continue to innovate, and maintain high-frequency iteration speed.
#五星钻豹集团研发中心副总监徐旭
So far, the five-star diamond leopard with high-speed electric motorcycles, women's cars, takeaway cars and commuter products as the core of the leopard product lineage has gradually shown its true face, and always adhere to the product research and development concept of taking user needs as the core has been confirmed again.
Highlight five
Traveling thousands of miles through Tibet
Five-star diamond leopard hard-core products detonate the peak season market
For a long time, different from the homogeneous marketing model of the industry, the five-star diamond leopard can always find a differentiated, high-effectiveness and deeply rooted product marketing path in the minds of users, such as the camping-themed new product launch, such as the mecha leopard in the vast prairie to indulge in the wild, showing speed and passion, etc., all of which provide a valuable marketing model for the industry.
At this meeting, the five-star diamond leopard mecha leopard "Journey through Tibet" was officially launched, and professional riders will start from Zhengzhou, Henan Province, passing through Wuhan, Kunming, Daocheng Yading, Shangri-La and other places to complete the journey into Tibet that the industry has never challenged. This move is not only a high degree of confidence in the strength of five-star diamond leopards in hard-core products, but also an excellent product marketing event at the time of the arrival of the traditional peak season, igniting market consumption enthusiasm and helping merchants to sell.
Write at the end
At the moment of the successful conclusion of the five-star diamond leopard Yellow River Heroes Meeting, manufacturers will work together to draw a new blueprint for brand development in the second half of 2024 and jointly tell the glorious story of 5% market share. Go all out to sprint the traditional peak season, grow against the trend, and the five-star diamond leopard is determined to win!
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