Recently, a man in Hainan ordered two servings of rice in a restaurant, and found that each serving cost 30 yuan, so he packed the rice away in anger, and posted a video on the Internet to criticize the price of the store for "cheating people". The restaurant immediately fought back, saying that the rice was generous and accusing the man of defamation. In today's highly developed Internet, anyone can express their dissatisfaction through video revelations.
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This protects consumer rights and can also lead to misreporting. Men feel that the price is too high and have the right to complain and post videos, but they should also pay attention to the conclusive evidence to avoid false reports affecting businesses. The counterattack of the business should also be moderate, and the police should not be spoken lightly, otherwise it is easy to intensify the conflict. Everyone needs to look at the video revelations rationally, although the network is good, it also needs to be rationally coexisted.
30 yuan for a piece of rice does seem outrageous, but we should also see the reality of huge cost pressure in the catering industry. In recent years, the cost of raw materials and labor has remained high, and stores have also faced challenges in maintaining reasonable profits. The male owner feels that he has suffered a loss, and the merchant also has unspeakable secrets. How to make the price reasonable under the premise of ensuring quality is related to the healthy development of the entire catering industry.
This requires stores to continuously optimize management and control costs, and customers need to understand the current situation of the catering industry. Merchants should not be greedy for huge profits in pricing, and the price should consider the affordability of consumers. Nor can it be charged below cost. The ideal state is to ensure that the price is not only to ensure quality, but also to accept consumers, to achieve a "win-win".
The man thinks that 30 yuan is too expensive, and the merchant says that the price is reasonable, but in fact, there is one-sidedness. When setting the price, the store can research other industry references and set the price according to its own situation. It can also provide different grades of menus to take care of different consumption power groups and achieve reasonable pricing. The man felt slaughtered, and the merchant felt that he did not set an unreasonable price.
In fact, the services provided by stores and the expectations of consumers are not always the same. As consumers, we need to put ourselves in the shoes of the merchants. Merchants also need to think from the perspective of consumers. Only mutual understanding and rational exchanges between the two parties can reduce such disputes. Merchants should clearly mark the price so that consumers can see it at a glance. Specifications can be indicated when indicating prices to reduce misunderstandings.
Provide a variety of packages to cater for different consumer groups. There are both large and small à la carte courses. Strengthen the explanation skills of service staff, so that customers know the meaning of the package and avoid making mistakes. Set up a membership system to give back to regular customers.
Members can enjoy certain discounts and feel the sincerity of the enterprise. Set up a channel for consumer complaints to give customers a way to report problems. Only by continuously improving the service can the catering industry win the recognition of consumers.