Shenzhen Business Daily Reading Client Reporter He Xin
On the afternoon of July 1, the first store of durian shipping in China, a key foreign-funded project in Yantian District, Shenzhen, was officially opened, focusing on Malaysian fresh durian Musang King, as well as derivative products such as durian coffee, moon cakes, mille-feuille, and bird's nest soup.
The first store in the country is located in Jingang Shengshi Huating, Yantian Street, close to Exit G of Yantian Road Station of Metro Line 8, with a store area of 78 square meters. Walking into the store, the Nanyang arcade style decoration is eye-catching, the left side is the dining bar, the right side is the dine-in area, and the middle row of glass refrigerators displays and sells Malaysian Musang King durian boutique whole fruits ranging from 1.8 kg to 7.39 kg, and the rich durian fruit fragrance comes to the nose.
It is understood that durian shipping adopts an annual membership sales model. After becoming an annual member, you can buy high-quality "guaranteed house" durian at 5% off. For example, for a guaranteed four-room room of 3.8 to 4.19 catties, the non-member price is 307 yuan/piece, and the member price is 216 yuan/piece; 5.4 to 5.79 pounds of guaranteed five rooms, non-member price 618 yuan/piece, member price 389 yuan/piece.
According to reports, durian delivery is an official certified brand of the Ministry of Agriculture and the Ministry of Culture and Tourism of Malaysia, and its business logic is to take the offline experience store as the core, open up the supply chain chain, and realize the zero price difference sales from the orchard to the store, so that consumers can taste the most authentic Musang King at the lowest price. In addition, Durian Shipping will build a comprehensive business ecosystem covering e-commerce, culture, tourism and supply chain management in China, and enhance the value of members by providing multiple experience services such as Malaysian orchard tours, durian buffets, and corporate team building, while forming multiple revenue sources and growth points.
Lai Wansheng, director of durian shipping, told reporters that in 2019, the first Malaysian liquid nitrogen-locked fresh Musang King durian to enter the Chinese market was introduced by durian shipping. At present, Durian Shipping takes Yantian Port as the entrance and the first store in China as the starting point, and plans to fully enter the Chinese market. In the future, 60 durian delivery member experience halls will be opened in Shenzhen to bring affordable and authentic Malaysian Musang King fresh durian to consumers.
The landing of the first store of durian shipping in China in Yantian is a happy event in the 50th anniversary of the establishment of diplomatic relations between China and Malaysia and the "China-Malaysia Friendship Year".
In mid-June, China and Malaysia officially signed an agreement on the export of Malaysian fresh durian to China, and Malaysian fresh durian was allowed to enter China for the first time.
As a foreign-funded project attracted by Yantian District to Malaysia, the first store of Durian Shipping in China is operated by Shenzhen Dayouxian Company, a joint venture between Yantian local enterprise Yoursender Investment and Malaysian company Durian Delivery, which is also the first overseas cooperation project of Yoursender Group.
The reporter learned that Shenzhen Dayouxian Company plans to import 240,000 tons of durian within 3 years, achieve an import business output value of 14.5 billion yuan, and is committed to integrating medium and high-end durian industry resources. On the basis of China-Malaysia trade, based on Yantian, we will establish a logistics and processing industrial park, set up a brand experience store, promote cultural and tourism exchanges, open up a cultural, tourism and business model with distinctive characteristics, help the economic cycle of the durian industry, and truly call for a new business card of the industry of "good durian out of Yantian".
As the parent company of durian delivery, Dazi Holding Group is the largest durian processing plant and top exporter in Malaysia, exporting more than 10,000 tons of durian to China, the United States, Australia and other countries every year. With the help of the parent company, durian shipping has signed 70,000 acres of cooperation agreements with a number of orchards in Malaysia, with an annual output of 480,000 tons of durian. At the same time, it relies on mainland Wanwei Logistics, Yoursenda Logistics and other enterprises to provide logistics support such as warehousing and express transportation to ensure that durian can be accurately and efficiently delivered to domestic consumers.
In addition, Durian Shipping also plans to build a number of durian cities in Malaysia, and cooperate with Shenzhen Dayouxian Company to build 2,000 "Durian Delivery" member experience halls in mainland China to attract more domestic tourists to travel to Malaysia. At the same time, it is expected that the flow of tourists from both sides will reach 3 million, which will effectively promote the prosperity and development of local culture and tourism between China and Malaysia.
Reviewer: Wang Bei, Huang Xiaomin