A "fairy grass", where is the road to high-quality development?—— explore the code of industrial revitalization of "Huoshan Dendrobium".

　　As a nationally renowned precious and authentic medicinal material, in recent years, Dendrobium huoshan has gone from being on the verge of extinction to achieving large-scale and industrialized development, and the industrial development has entered the fast lane, realizing the two-way rush of "lucid waters and lush mountains" and "industrial development". Recently, the reporter went deep into the local Dendrobium planting and processing enterprises in Huoshan to explore the industrial revitalization code of the national first-class rare and endangered medicinal plant "Huoshan Dendrobium"——

　　Authentic Protection: Huoshan Dendrobium returns to nature

　　In midsummer, Huoshan County Renfa Dendrobium Farmer Professional Cooperative is located in the Hanging Dragon Tip Base of Baiyunan Village, Luoerling Town, with mountain peaks, clouds and mist, gurgling streams, and clusters of Dendrobium (Dendrobium officinalis) climbing firmly on the stone, restoring the original ecological growth environment of Huoshan Dendrobium "valley, water side, and stone", so that Huoshan Dendrobium can return to nature.

　　In Huoshan County, wild dendrobium is demanding on the growing environment. "Shennong's Classic of Materia Medica" records that "Dendrobium officinalis, born on the stone of Liu'an water", its natural reproduction rate is extremely low and its growth is slow, coupled with long-term destructive harvesting, its wild resources have been in a critically endangered state. In recent years, the promotion of artificial planting technology of Dendrobium huoshan has greatly improved the endangered status of resources.

　　"It took us nearly 30 years, walked through every hill of Hanging Longjian, lasted five years to implement artificial planting technology, and finally successfully planted Huoshan Dendrobium to the cliff of Hanging Dragon Jian at an altitude of nearly 1,000 meters, and tried our best to restore the growth environment of wild Dendrobium, and the survival rate of domesticated seedlings was as high as 97%." Xu Renfa, the person in charge of the base, told reporters with satisfaction that over the years, he has been committed to the construction of Huoshan Dendrobium base, and has completed the original ecological wild base, understory planting base, breeding base three kinds of full business coverage, planting more than 2,000 acres of Dendrobium, forming a set of "research and development, tissue culture, planting, processing, sales, tourism experience" in one of the Huoshan Dendrobium industry development model, leading more than 600 local mountain farmers to engage in Huoshan Dendrobium planting and processing, and promoting farmers' continuous income increase.

　　Xu Renfa, who was born in a family of medicinal materials, has been exploring the traces of "fairy grass" for nearly half a century, going deep into the alpine dense forest to find the provenance of wild Dendrobium officinalis, and finally obtained the provenance of the wild Dendrobium Huoshan generation with the support of the Huoshan County Government.

　　Today, Xu Renfa's son Xu Zhicheng has followed in the footsteps of his ancestors and also joined the brand building and sales ranks of Huoshan Dendrobium.

　　In Huoshan County, there are not a few "Shouhu people" like Xu Renfa and his son. The strong dendrobium complex and development atmosphere make the scale of a "fairy grass" continue to grow. The reporter learned that in recent years, Huoshan County has been recognized by the relevant state departments as "the hometown of Chinese dendrobium", "China's characteristic agricultural products advantage area" and "national regional breeding base"; In 2021, Huoshan County was approved to build a demonstration zone for the protection of Huoshan Dendrobium National Geographical Indication Products. As of the end of 2023, the Huoshan Dendrobium base in Huoshan County covers an area of more than 18,000 mu, with more than 2,600 market entities engaged in tissue culture, planting, processing and sales of Dendrobium huoshan seedlings, more than 10,000 employees, and a total output value of 5.279 billion yuan.

　　Inheritance of ingenuity: Ancient processing technology empowers and adds vitality

　　"Over the years, we have been insisting on the ancient method of processing, and are committed to making Huoshan Dendrobium, a Chinese treasure, truly restore its original essence and precious quality." In the production workshop of Huoshan Longjian Hu Biotechnology Co., Ltd., Xu Zhicheng, a post-80s "Shouhu person", led us to visit and introduced, Huoshan Dendrobium maple bucket is also known as "dragon head and phoenix tail", and its traditional processing skills were included in the list of intangible cultural heritage of Anhui Province in 2010.

　　In the company's ancient processing workshop, workers are making order products from all over the country in strict accordance with the ancient processing process of Dendrobium, and the unique medicinal fragrance is in the air. From the selection of fresh rice noodles to softening, to the winding and hoopping of semi-finished products, drying and shaping, each seemingly simple process contains all the efforts of "workers and technicians". The dendrobium maple bucket made by one process is firm and full, resembling a grasshopper leg. In Xu Zhicheng's view, these unhurried ancient inheritance is the market competitiveness of Huoshan Dendrobium.

　　While the ancient method is inherited, it is also empowered by modern technology. In Jiuxian Zun Huoshan Dendrobium Co., Ltd., from the seedling cultivation to the processing of the complete production line, science and technology empowerment agriculture has been reflected in its cultivation workshop, adjustable LED plant growth lights for supplementary light, intelligent temperature and humidity central control system to ensure a suitable growth environment, this cultivation workshop has an annual production capacity of 4 million bottles of about 200 million seedlings......

　　The reporter learned from the Municipal Bureau of Agriculture and Rural Affairs that Dendrobium huoshan has been successful in the experiment of wild replanting and obtaining formal botanical naming, to breakthroughs in tissue culture technology, breeding new varieties, formulating a series of standards, and then to carrying out relevant safety and effectiveness research to solve the problem of food and drug identity.

　　Integration of medicine and tourism: open up a new track for the Dendrobium industry

　　Taste the rare and delicious dendrobium feast, and relax with tea in the "Secret Land of Fairy Grass...... In the scorching summer, stroll through the original ecological tourism and sightseeing base of Huoshan Dendrobium in Longjian, the distant mountains are like daisies, and the water is close to the smoke. At the foot of the misty Hanging Dragon Jian Mountain, one by one "Dendrobium Waterfalls" make people feel as if they have stepped into a fairyland.

　　Sightseeing "Dendrobium" is a new attempt to explore the integrated development of medicine and tourism in Huoshan County in recent years. The unique style of dendrobium landscape makes visitors feel like entering a fairyland and lingering. Located in Wangjiadian Village, Taiping Township, Huoshan County, there is a Huoshan Dendrobium Museum, covering an area of 1116.26 square meters, where people can intuitively and deeply understand the history and culture of Huoshan Dendrobium. A few years ago, Taiping Township was rated as the first "Chinese Traditional Chinese Medicine (Dendrobium) Cultural Town" by the China Association of Traditional Chinese Medicine, and was selected into the list of "National Rural Characteristic Industry Billion Yuan Township".

　　Walking through the Dendrobium Cultural Exhibition Center and passing through the ancient tea horse road in the forest, you can see the imitation wild Dendrobium all over the mountain...... Since the beginning of summer, the Dendrobium Sightseeing Experience Resort located in Taizimiao Village, Luoerling Town, has been crowded with tourists, and since the time-honored Huoshan Dendrobium brand "Dendrobium Shengji" settled in the village in 2021, it has opened up a new track for rural revitalization, increasing the income of the village collective by 260,000 yuan every year.

　　In recent years, Huoshan County has taken the dendrobium industry as an entry point to accelerate rural revitalization and increase farmers' income, continued to optimize the industrial layout, and gradually formed a whole industrial chain integrating seedling cultivation, planting, processing, sales, and cultural tourism.

　　Brand building: take the road of sustainable development

　　"In recent years, with the rise of self-media platforms, some network promoters have cooperated with a small number of business households to pass off Huoshan Dendrobium with foreign Dendrobium varieties such as Dendrobium purple-bark through false propaganda methods such as fabricating brand stories and confusing varieties and concepts of origin, which has intensified the marketing chaos of Huoshan Dendrobium, seriously damaged the brand image of Huoshan Dendrobium, and hindered the sustainable and healthy development of the industry." Xu Zhicheng, who has been engaged in the sales of Dendrobium for many years, told reporters that for Huoshan Dendrobium planting and operation enterprises, the current lack of brand building and marketing strategies is still a bottleneck restricting development.

　　"In order to achieve sustainable and high-quality development, product branding is imminent." Xu Zhicheng said that in the past few years, he and his father have been working hard to practice the original ecological wild planting, understory planting and wild Dendrobium breeding, pursuing the true seed source, true origin and true vintage, so that each Dendrobium can be traced back to the source, and at the same time strive to speed up the pace of brand building.

　　The reporter learned that in recent years, the brand building of Huoshan Dendrobium has achieved outstanding results, and the regional public brand of "Huoshan Dendrobium" has been shaped by actively applying for famous brand trademarks and striving for various brand honors. Huoshan Dendrobium has been approved as a national geographical indication protected product and a geographical indication certification trademark, and won the "China's Top 100 Regional Public Brands of Agricultural Products". Huoshan Dendrobium industry has 1 well-known trademark in China, 1 Madrid trademark and 11 provincial famous trademarks. In 2020, Huoshan Dendrobium was successfully selected into the second batch of products on the list of China-EU Geographical Indications Agreement; In 2021, Huoshan Dendrobium was successfully selected as a national famous, special and excellent new agricultural product and included in the "National Geographical Indications Application Promotion Key Contact Guidance List". (Reporter Xie Julian, Song Jinting)