Make good use of digital technology to make cultural relics come alive and tide up| people's times

To promote the development of new cultural formats with digital technology, it is necessary to balance the relationship between science and technology and culture, pay attention to the innovation of scientific and technological means, and pay more attention to the excavation of cultural connotations

The use of the power of digital technology can enter the "ancient" with "present", so that the ancient style and ancient meaning of the thousand years can pass through the screen, connect history and the present, and realize the unity of social and economic benefits

Fill in the lyrics and compose music for the famous paintings such as "Roselle Futu" and "Qianli Jiangshan Map", so that "ancient paintings can sing"; use mobile phone mini programs to design their own "Dunhuang Poetry Towel" by themselves, and you can receive the silk scarf with one click; the "Archaeological Blind Box" that brings together the elements of the ancient capital of the Central Plains is snapped up as soon as it goes online... In recent years, cultural institutions such as the Palace Museum, Dunhuang Research Institute, and Henan Museum have promoted the digital transformation of the whole process of cultural production and consumption, not only making cultural relics come alive, but also forming a new consumer experience. When cultural heritage embraces digital technology and new cultural formats innovate and develop, the cultural industry chain is also extended.

The "archaeological blind box" cultural and creative products launched by the Henan Museum. Photo by Xinhua News Agency reporter Yuan Yueming

The 22nd meeting of the Central Committee for Comprehensively Deepening Reform held not long ago deliberated and adopted the Implementation Opinions on Making Cultural Relics Come Alive and Expanding the International Influence of Chinese Culture. The meeting pointed out that it is necessary to carry out innovative services to make cultural relics better integrate into life and serve the people. At present, China's digital technology has developed rapidly and has been widely applied to the cultural field, bringing great changes to the production, dissemination and consumption of cultural products. Only by conforming to the development trend of digital industrialization and industrial digitalization, accelerating the development of new cultural formats, and transforming and upgrading traditional cultural formats can we improve the quality, efficiency and core competitiveness of the cultural industry.

The spiritual and cultural needs of the people are becoming more and more diversified and personalized, and they are also calling on all kinds of cultural institutions to open warehouses and make cultural relics come alive and tide. In recent years, along with the creative transformation and innovative development of China's excellent traditional culture, the "national wind fever" and "national hot flashes" are eye-catching cultural phenomena. From the poetry conference of Jinxin Embroidery to the Hanfu Festival in dancing clothes, from the courtyard wall of the Forbidden City at the beginning of the snow to the gorgeous and stunning "Tang Palace Night Banquet"... People's sense of national pride and cultural identity are further stimulated through these traditional elements and classic imagery, and the cultural relics collected in museums and the heritage displayed on the vast land are also led by the new mode of cultural consumption, and they have entered the public vision and public life with a new attitude.

Graph source network

To promote the development of new cultural formats with digital technology, it is necessary to balance the relationship between science and technology and culture, pay attention to the innovation of scientific and technological means, and pay more attention to the excavation of cultural connotations. The reason why cultural heritage can attract people is mainly due to the humanistic spirit behind it and the eternal charm contained in the historical inheritance. People can use cultural heritage to think about thousands of years and travel thousands of times to achieve the aesthetic realm of "the same month of ancient and modern times, and the common glory of thousands of miles". For example, the Palace Museum uses high-definition imaging technology to create a digital warehouse, so that the audience can use their fingers to view more than 5,000 years of Chinese civilization in the cloud, so that traditional culture can be better disseminated. Unearthing the contemporary aesthetic value of cultural heritage is the source of its digital transformation and re-creation. By deeply studying the historical and artistic value of cultural heritage, the accelerator role of science and technology can be better revealed.

To promote the development of new cultural formats, we must also actively expand key application scenarios, so that new technologies, new ways of playing, and new experiences can better enter public life. Nowadays, relying on the integration of "culture + technology", technologies such as 5G, Internet of Things, big data, and cloud computing have become new momentum to promote the development of cultural tourism. Lijiang, Yunnan Province, combines an AR (augmented reality) exploration game with the architecture and streetscape of the ancient city, embeds the virtual space into the real scene line, and combines the game narrative to develop consumption scenarios, adding a new tourism experience. Continuously expanding the application boundaries of digital technology in key scenarios such as tourism and public cultural services, and innovating the form of digitalization of cultural industries, will help continuously expand the supply of high-quality cultural products.

The power of science and technology is changing with each passing day, and the charm of culture is timeless. The cultural heritage that has been washed and precipitated by history is not only the common cultural memory of the sons and daughters of China, but also a vivid witness of our inheritance of historical context. The use of the power of digital technology can enter the "ancient" with "present", so that the ancient style and ancient meaning of the thousand years can pass through the screen, connect history and the present, and realize the unity of social and economic benefits. Further promote the deep integration of culture and science and technology, and China's excellent traditional culture will surely bloom in the era of digital economy.