Editor's note: In order to promote the consumption of the national tide and promote the culture of the national tide, China Central Radio and Television Station has innovatively launched the "National Tide Collection" full puzzle financial media action this year, and launched the first comprehensive exhibition hall of the national tide brand on the whole network, "National Tide Collection", to find, recommend and cultivate "national tide cities" and "national tide brands" across the country. We have set up a column of "Guochao Brand" to continue to interpret the explorations and achievements made by many excellent brands in promoting the development of the industry and promoting Guochao consumption.
At present, the "national tide" is triggering a new wave of consumption. Behind this is the unremitting exploration of Chinese brands to take independent innovation as the rudder, industrial upgrading as the sail, and constantly improve the scientific and technological content and cultural connotation of products. As a representative of the "national tide" in the tire industry, Sailun has developed rapidly in recent years, constantly made new breakthroughs, and has been loved and recognized by more and more consumers.
Based on the main station
Enhance the brand image and enrich the brand connotation
With the mission of "making a good tire", Sailun Group has been committed to providing better products and services for global tire users for many years. In order to further enhance the brand awareness and influence, Sailun recently joined the "National Tide Collection" full puzzle media action of China Central Radio and Television, becoming the national fashion brand of the "National Tide Collection" of China Central Radio and Television, and made a high-profile appearance in the current popular live broadcast of the 2024 European Cup on the main station.
Since the launch of the "National Tide Collection" full puzzle media action, it has received responses from many brands and cities. Sailun Group and other "Guochao brands" will settle in the first comprehensive exhibition hall of Guochao brand on the whole network, "Guochao Zhenpin Pavilion", and set up a brand-exclusive pavilion to enhance the brand image of Sailun Guochao and empower brand transformation through all-media communication forms such as brand image films, creative short videos, and trendy product releases.
As the top sports IP after the Olympic Games and the World Cup, the European Cup has a wide influence. Since the start of Euro 2024, there have been many live matches with viewership ratings of more than 1%. The high attention of the European Cup provides sufficient content support and a strong audience base for brand marketing, especially the strong leadership, communication and influence of the main station, which provides an excellent platform for Sailun to enhance its brand with the help of the European Cup.
It is believed that through innovative and diverse brand communication and expression, Sailun's brand connotation will be continuously enriched, the brand image will be fuller, and the brand image will reach tens of millions of users with a high-end and youthful brand image, so that the brand can establish a deep link with users.
Make a good tire
Make every effort to promote the high-quality development of the industry
In recent years, Sailun Group has adhered to technological innovation and brand building as the engine, accelerated its global layout and brand innovation and upgrading, and led the high-quality development of the rubber tire industry. As an important achievement of more than ten years of collaborative innovation between Sailun and its industrial chain, the liquid gold tire innovatively launched by Sailun Group has attracted wide attention in the industry.
Liquid gold tires adopt the world's first new liquid phase mixing technology, which has achieved a performance leap in more energy saving, more wear-resistant and shorter braking distance. Based on consumers' pursuit of individuality and fashion, Sailun has launched a series of liquid gold dazzling tires to inject new fashion connotations into traditional tires. At the same time, liquid gold tires are also a "green" product, which realizes green and low-carbon in the whole life cycle from raw material selection, manufacturing and use, as well as recycling, and contributes to the sustainable development of the world.
Sailun Group's brand value continues to improve due to its excellent manufacturing and product capabilities. Recently, with a brand value of 100.535 billion yuan, Sailun Group has been listed in the "China's 500 Most Valuable Brands" by the World Brand Lab for the eighth consecutive year, becoming the leader of China's tire brands.
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