introduction
"Green is green, Gu Tianle is green!"
"Big za good, I tie the slag slag Hui, probe the lazy moon, the new version of the ship that has not been pulled in the four miles"
"Heads-up boss, angry brush equipment, imperial city PK, winner is king, dragon slaying sword, click to send, need for equipment, one second brush explosion ..."
Seeing these familiar lines, do you already have voices and pictures in your mind? At the peak of online games a few years ago, a variety of strange and magical brainwashing advertisements emerged in an endless stream, and also created countless hot memes on the whole network, causing players to collectively complain, and today I will talk to you about those outrageous game advertisements.
Board the CCTV Journey Network
When it comes to the early domestic kryptonite game, we have to mention the national war online game "Journey" launched by Giant Network in 2006, although this game is now not famous, many young players may not have heard of this name, but this game has a pivotal position in the history of Chinese online games, and even directly affected the later industry trend.
In that era when "Legend" and "World of Warcraft" dominated the world with point card payment as the main operating mode, the "Journey" quickly became the hottest online game in the market with the two magic weapons of permanent free and human black hole, absorbing 209 million US dollars a year in 2007, accounting for one-sixth of the market share.
The popularity of "Journey" is largely due to the boss Shi Yuzhu, who has made a comeback with "brain platinum" to copy the brainwashing advertisement into the game field. Because TV channels were not allowed to put online game advertisements that year, he played the game of wiping the edge ball and marketing the company's brand drainage. "Journey Network, Network Journey", as well as "Journey" advertising words and magical background laughter, were repeatedly broadcast in CCTV prime time for several months, and more than a decade later, they were still in their ears, and the brainwashing ability was generally visible.
Legendary page game with celebrities piling up endorsements
Celebrity endorsement game risk small returns, not as easy as food, financial products as easy to explode, simple a few POSE, even without the presence of themselves, you can easily get tens of millions, game companies can rely on the star effect to drain the amount of conduction, improve the popularity of the game, the two can be said to be a match made in heaven.
Early online games like to find popular star endorsements, NetEase launched the first self-developed online game "Big Talk Westward Journey OL" in 2002, please invited Zhou Xingchi, to know that the star master, who has always been low-key, has only taken over two advertisements so far. Sohu Changyou's "Tianlong Babu" also invited Hu Jun, An Yixuan, and Zhong Hanliang as spokespersons, and also asked Xu Song to create two classic version theme songs of "Half City Smoke and Sand" and "Old Enemy".
However, to say that the most out of the circle is still the legendary page game, Jackie Chan, Jet Li, Zhang Liangying many kings and queens have fallen, the hottest period of domestic page games, the market is full of a variety of magic changes of the legendary skin changing game, on the one hand, because the legendary IP can naturally bring a stable player base, the second is because the legendary European service back-end code has been leaked easily obtained, find a few programmers and artists, change the UI, adjust the value, and then rent a server, the monthly flow is easy to relax over 10 million.
The key to the washing amount of play is ROI, the purchase amount is the main operating cost, the highest A amount is as high as 150 pieces, so the accuracy and communication ability of advertising are very demanding, and it has also created brainwashing lines such as "I am a slag slag Hui", "I am Gu Tianle", sanqi mutual entertainment, Kaiying network, seventh avenue are famous for this, but later because of the clear action, the rise of mobile games, the restriction of version numbers and many other factors, the page game gradually declined, and these outrageous legendary advertisements were also buried in the dust of history.
A network feast for group play terriers
"The beginning of a carp, evolution is all by swallowing"
The hottest game advertisement at the beginning of the year in 18 years, defeating the greedy blue moon endorsed by a number of movie emperors to occupy the headlines of major websites, but also triggered the crazy imitation and spoofs of netizens, setting off a collective online feast of playing terriers.
The original form of "Kun" comes from the all-encompassing ancient mythological classics of the "Classic of Mountains and Seas", because the record in Zhuangzi's "Getaway" is well known to people, the so-called "there is a fish in the north, its name is Kun, the kun is so large that it cannot be stewed in one pot". In fact, the game itself has nothing to do with the poster, advertisers mainly use the image of hunting strange beasts to attract attention, while devouring growth gameplay and fairy tale themes also play a role in assisting the screening of target users.
What pushed this farce to the peak was the secondary creation of the group, not only the bone carp eating the corpse carp, the crazy nesting doll that devoured the bone carp, but also the strange lines such as "the girlfriend made a mistake in operation and accidentally practiced the color carp", "the wife took advantage of my absence, a big ape was trained in one operation, and the combat strength broke through 9999". Netizens who have been devastated by brainwashing advertisements have also joined this collective prank and carnival, creating a large number of funny pictures such as the divine beast Guangkun, Jiang Kun, and Xu Kun, and the influence of the "Raising Kun" advertisement is widespread and the heat can be said to be unsurpassed.
Pirated material copycat ads
A few days ago, the director of the "God of War" series forwarded a mobile game promotional map launched by Shanghai Youta Network on social networks, the reason was that a fan asked if it was the best time to start "God of War 4", in response to him wrote: "nah, this is better", and also accompanied by a flip smiley face expression, very funny.
Domestic game advertising plagiarism 3A masterpiece CG can be said to be common, "Neil", "The Legend of Zelda", "Black Myth: Wukong" have been shot, and even movie clips, Unity store materials, etc. have been directly taken to the cottage, the most widely known of which is the "greasy sister" who uses the "Sword Spirit" screen.
The painting style of "Sword Spirit" by the well-known painter Kim Hyung-tae is delicate and exaggerated, and an unknown page game has cut out the fragments of it, and it is accompanied by "explosive scenes, restrictive pictures, boiling your blood... I'm constantly searching, where is your world? The temptation advertising words, as well as the unbearable ethereal Hong Kong Taiwan dubbing, the advertisement was placed on Youku, the most popular video platform of the year, and could not be skipped, repeatedly torturing everyone's eardrums, so netizens jokingly adapted the lines into "I keep bathing, where is the greasy sister?" ”。
Vulgar seduction routines
If the above ads are just playing some small tricks that cannot be put on the table, then the use of beautiful women to lure clicks is more explicit, especially the secretary president and the harem emperor theme of the simulation of the game is the hardest hit area, some use other well-known game female characters as material, such as King Ida, 2B and Jerusalem are the regular customers in these advertisements.
Such games tend to target middle-aged male gamers, using beautiful soft pornographic pictures and text to attract players into the game, but in fact, there is no relevant content in the game, and the churn rate will be very high. However, because of the low cost, you can drain a large number of free players in the early stage, even if there are few paid users left in the end, the revenue is also very considerable, which is the most tireless routine for the skinning game company.
epilogue
There is a saying, although I do not have a good feeling about kryptonite skin changing games, but I have to say that these ads are indeed very successful, washing company is indeed very good at advertising design, low production costs, can absorb the amount of maintenance of rolling clothes, but also accurate screening of users, it can be said that the weakness of human nature has been studied to the extreme, young and ignorant have you ever been in the routine of these profiteers?