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What kind of consumption is enough to live? This summer, let's have a beautiful experience journey to meet Shibei brand merchants! Recently, sponsored by the Shibei District Bureau of Commerce, organized by Qingdao Daily Guanhai News and Qingdao We-Media Association, the "GO Shibei Enough Life" 2024 Meet Shibei Brand Business Visit Activity was launched.
The purpose of the event is to deeply excavate and promote the brand merchants and new marketing figures in Shibei District who have excellent performance in IP construction, scene design, consumer experience, new marketing model, etc., establish industry consumption benchmarks, guide market consumption trends, and comprehensively display the business and trade service image of Shibei District through a combination of offline visits and online communication by self-media big Vs.
It is understood that the visit to Shibei brand merchants was held from late June to late August for a period of two months. During this period, online media and self-media big V will conduct offline visits and online communication around more than 20 selected businesses in Shibei District in the four major fields of automobile, 3C, culture, and supermarket retail, so as to show the business characteristics, service quality and market potential of the merchants, and further promote regional consumption and economic development.
During the event, the Douyin platform simultaneously launched the topic of #go Shibei enough life, so that consumers can not only understand the dynamics of the visit through the topic, but also participate in the topic interaction in real time, and share consumption stories and shopping experiences with brand merchants in Shibei District.
The launch of the "GO Shibei Enough Life" 2024 Meet Shibei Brand Merchants Visit Activity marks a new step in promoting the characteristics of commercial enterprises and deepening local shopping brands in Shibei District. The relevant person in charge of the Shibei District Bureau of Commerce said: "We hope that through this communication activity, we can fully demonstrate the unique commercial charm and cultural heritage of Shibei District, stimulate the attention and consumption enthusiasm of citizens and tourists for high-quality brand merchants, launch the shopping brand of Shibei District's 'Consumption Guide', and inject new vitality into promoting the high-quality development of the regional economy." ”
At the same time, on June 25, the three-day 2024 Consumer Goods Trade-in Action and Shibei District Shopping Festival was launched on Taitung Pedestrian Street. It is reported that this shopping festival gathered 22 stores of 49 automobile sales companies and 7 home appliance companies in Shibei District. Consumers who need to replace and update their cars can enjoy a trade-in subsidy of up to 8,000 yuan per person; Consumers who participate in the trade-in of household appliances can enjoy a subsidy of up to 12% of the transaction price of the new household appliances and no more than 1,200 yuan (inclusive) for each successful sale of a used household appliance.
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(Source: Shibei District Rong Media Center)
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