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The road to a financial power with special characteristics | Adhere to the positioning of "supporting agriculture and supporting small enterprises" to help the development of rural finance

author:Tech Financial Times
The road to a financial power with special characteristics | Adhere to the positioning of "supporting agriculture and supporting small enterprises" to help the development of rural finance

Lu Keyi, branch secretary and vice president of Qujiang Shangyin Village Bank

In 2024, under the guidance of the Quzhou Supervision Branch of the State Financial Supervision and Administration of the People's Republic of China, Qujiang Shangyin Village Bank will adhere to the guidance of party building and the integrated development of business, take "stable operation, scientific management, high-quality service and distinctive characteristics" as its development goals, adhere to the market positioning of "supporting agriculture and supporting small enterprises", support common prosperity and serve rural revitalization, steadily increase investment in agriculture-related credit, focus on key areas and groups such as small farmers and new agricultural business entities, and continuously improve the quality and efficiency of rural financial services.

Go deep into the fields and send finance to the countryside

Qujiang Shangyin Village Bank has always adhered to the mission of supporting agriculture and development, and has always put going deep into the fields, understanding the financial needs of rural households, and providing high-quality financial services to small farmers and agricultural business owners at the center of its work. As of the end of the first quarter, the balance of loans to rural households reached 227 million yuan, and the balance of agriculture-related loans reached 233 million yuan, contributing to the development of rural finance in Qujiang District.

The road to a financial power with special characteristics | Adhere to the positioning of "supporting agriculture and supporting small enterprises" to help the development of rural finance

Practice the concept of inclusive finance and send finance to enterprises

In 2024, Qujiang Shangyin Village Bank will closely follow the strategy of "strong industrial zone and prosperous industrial area" in Qujiang District, connect with the "14th Five-Year Plan" of Qujiang District's industry, always practice the concept of inclusive finance, conduct in-depth field visits to private small and micro enterprises, tailor credit schemes for enterprises, and provide high-quality financial services to corporate customers. As of the end of the first quarter, loans to small and micro enterprises were 212 million yuan, accounting for 94.22% of loans to farmers and small and micro enterprises.

The road to a financial power with special characteristics | Adhere to the positioning of "supporting agriculture and supporting small enterprises" to help the development of rural finance

Build a little bee propaganda team and send knowledge to your side

In order to strengthen the promotion of financial knowledge, Qujiang Shangyin Village Bank has set up a "Little Bee" propaganda team, which means that the propaganda team will integrate financial knowledge, deposit insurance knowledge, telecommunication fraud prevention knowledge, and illegal fund-raising knowledge into thousands of households like little bees, continuously popularize financial knowledge, the characteristics and manifestations of financial violations and crimes to the masses, and enhance and strengthen the people's risk identification ability, self-protection awareness and responsibility awareness, which is generally welcomed by the people.

In 2024, Qujiang Shangyin Village Bank will continue to be guided by the spirit of the 20th National Congress of the Communist Party of China, thoroughly implement the spirit of the Central Financial Work Conference, conscientiously study the important speech of General Secretary Xi Jinping, always adhere to the financial power, unswervingly follow the path of financial development with Chinese characteristics, closely focus on the core work of the construction of marginal central cities and common prosperity demonstration zones in Quzhou four provinces, improve financial support and service efficiency, continue to prevent and resolve financial risks, improve financial support and service efficiency, and promote rural financial development.

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