The "2024-2030 China Bird's Nest Industry Market Assessment and Investment Prospect Assessment Report" (hereinafter referred to as the "Report") compiled by Zhiyan Consulting is a professional market research report in the field of bird's nest in China, and is a faithful recorder and witness of the development of the bird's nest industry. It aims to provide a comprehensive reference for Chinese bird's nest industry manufacturers, government agencies, and industry experts to understand and grasp the development of China's bird's nest.
The report has been published annually since 2018 and has been published for seven consecutive years. The "Report" has a total of 13 chapters, from the aspects of development environment, operation status, regional distribution, competition pattern, competition strategy, development trend investment opportunities, etc., through detailed data, comprehensively summarizes and reviews the new trends and highlights of the bird's nest industry in 2023, and at the same time conducts in-depth thinking on the existing problems, and puts forward a series of useful suggestions and future prospects for the high-quality development of the bird's nest industry in the next step.
Bird's nest, flat in nature, sweet in taste, nourishing the lungs and nourishing yin, can relieve cough, coughing up blood and other symptoms, is a kind of traditional Chinese medicine tonic with deer antler, ginseng and so on. Due to the influence of traditional culture, the demand for bird's nest has increased and the price has increased, and there is a possibility of bird's nest counterfeiting. The adulteration mainly includes bleached bird's nest, gum-coated bird's nest, dyed bird's nest, seaweed bird's nest, watery bird's nest and stand-in bird's nest. The production areas of bird's nest are mostly concentrated in Southeast Asia, and there are some near Hainan Island in the mainland, and the production is not large.
The bird's nest industry refers to the processing and sales of bird's nest products or products with bird's nest as the main material. It mainly includes: processing and sales of bird's nest; processing and sales of dried bird's nest, ready-to-eat bird's nest and freshly stewed bird's nest; production and sales of bird's nest deep processing or extracts; Production and sales of bird's nest products with bird's nest or bird's nest extract as the main additive. In the mainland, bird's nest and its products are classified into the nutrition and health food manufacturing industry, which belongs to nutritional food, and we are used to calling nutritional food health food. After processing, bird's nests enter the market in three main forms: dried bird's nests, ready-to-eat bird's nests and freshly stewed bird's nests, where dried bird's nests do not contain auxiliary materials. According to statistics, in 2023, the market size of bird's nest parallel goods in mainland China will be 17.749 billion yuan, the market size of bird's nest as soon as possible will be 30.526 billion yuan, and the market consumption will be 2313.9 tons.
The upstream of the bird's nest industry chain includes bird's nest management, bird's nest picking, bird's nest rough processing and other links; The middle reaches of the industrial chain include bird's nest import, bird's nest deep processing, bird's nest distribution and other links; The downstream of the industrial chain is mainly all kinds of bird's nest sales terminals and final consumers. The downstream links of the bird's nest industry mainly include sales channels and consumer terminals. The bird's nest industry has a wide range of online sales channels, including traditional e-commerce such as Taobao, JD.com, Suning, etc., as well as fast-growing micro-business channels. Traditional bird's nest offline channels include dry goods wholesale stores, pharmacies, bird's nest franchise chain stores, etc. With the promotion of new sales channels such as e-commerce and micro-business, bird's nest culture has become popular, and consumers have gradually understood, accepted and recognized the tonic effects of bird's nest products.
Domestic bird's nest manufacturers mainly include Yanzhiwu, Xiaoxian Stew, Yanxiaochu, Tongrentang, Yananju, Qingdao Zhengdian, Mrs. Yan, Xiamen Yanmu, Yanzhichu, Taisheng Pharmaceutical, Guangzhou Xinyan, Dazhou Xinyan, etc. Among them, three bird's nest production bases were opened in Tong'an, Xiamen, Guanghe, Gansu, and Songjiang, Shanghai, with a construction area of 82,410 square meters. As a leading brand of freshly stewed bird's nest, Xiaoxian Stew created a new category of freshly stewed bird's nest in 2014. As of 2023, Xiaoxian Stew has become the No. 1 brand in the sales of freshly stewed bird's nest in China for six consecutive years, and has won the World Food Quality Evaluation Conference Award for six consecutive years. Founded in 2018, Yan Xiaochu brand has entered the field of health with the concept of "safety, nutrition, and zero addition".
The research team of Zhiyan Consulting conducts in-depth analysis on the scale, industrial structure, key enterprises, and industrial development trends of China's bird's nest industry, and puts forward suggestions for the problems existing in the development of the bird's nest industry, providing reference for local governments, industrial chain-related enterprises, and investment institutions.
Data Description:
1: The core data of this report has been updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2030.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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