Overturn the 50% rake rule! Tencent has begun to fight back, fighting against mobile phone manufacturers on its own!
Why is Apple able to control 85% of the profits of the mobile phone industry? When it comes to this, many people must think of the smoothness of the system and the performance of the mobile phone, but in fact, the way to obtain profits is not simply by selling mobile phones, which involves the infamous "Apple tax".
Before the birth of the HarmonyOS system, Google's Android system and Apple's iOS system monopolized more than 99% of the global market share, and many technology manufacturers have also created their own systems, but in the end they all failed without exception, on the grounds that they could not create a supporting ecosystem.
According to the APP listing management agreement, users need to pay 30% of the tax to the platform when trading virtual goods, which means that the profits of software manufacturers are only 70%, and some small companies are simply unable to survive the day of profit.
I originally thought that such an "Apple tax" was already very excessive, but I never thought that domestic mobile phone manufacturers would be even more excessive, Tencent started with the game business, and the main users of the game are students, which makes parents gnash their teeth, which is also the reason why the company has a poor reputation in China.
Compared with some daily applications, the game industry is considered to be profitable, so there are many people who are jealous of this big cake, according to the previous rules, game manufacturers must get at least 70% of the revenue, and the remaining 30% belongs to the platform's commission, but after the rise of domestic mobile phone manufacturers, they began to be dissatisfied with such a commission ratio.
According to market statistics, the commission ratio of the entire game industry is as high as 50%, which means that if Apple's mobile phone fades out of the Chinese market, the commission ratio may be even more excessive.
Recently, Tencent issued an announcement on the "Dungeons and Warriors: Origins" mobile game, this DNF mobile game version will start from June 20th, from some Android platform app stores, by understanding that the high probability refers to the alliance composed of some mobile phone manufacturers in the Android camp.
The current goal is also to point to the "hard-core alliance" established in 2014, which is composed of a series of domestic mobile phone manufacturers such as OPPO, VIVO, Lenovo, Huawei, etc., after 10 years of development, successfully mastered more than 60% of the domestic game distribution channels.
And the reason why Tencent is less than 50% of the percentage of the commission,In fact, it is reasonable,DNF is a game bought by Tencent,But it is the operation of their company that brings fire,After the launch of the mobile game version, it also comes with its own traffic,In the first week, it was crazy to recharge 1 billion,But it was divided by mobile phone manufacturers who did nothingMore than 300 million,It is impossible to change the psychological balance of anyone。
The reason why Tencent officially announced that it will remove the game from the alliance is that in addition to the expiration of the contract with the hardcore alliance, there is also a very important factor, that is, it is confident enough in its own game, and it is not difficult to choose a partner again, all of which are aimed at reducing operating costs.
And for the "hard-core alliance", if the big customer of Tencent is replaced, once there is a third-party platform in the follow-up, the gains will outweigh the losses, how to reasonably distribute this big cake, it depends on who occupies more dominance, and now it seems that Tencent is obviously more dominant.
Xiaomi can start from an Internet company to make mobile phones, cars, Tencent has a huge capital system, if they want to do so, they may not be able to do it, so if domestic mobile phone manufacturers are pressing step by step, it is likely to create a strong opponent again, so this time Tencent has a greater chance of winning, what do you think about this? #头条挑战创作赛#