In Chengdu's large-scale equipment renewal and consumer goods trade-in action, the theater will be comprehensively "upgraded", focusing on showing the charm of metaverse drama and adding a new landmark of digital cultural tourism to Chengdu, a world famous cultural city.
The equipment renewal policy is a strong help
The Pioneer Theatre gets a new look
Today, the reporter saw at the scene that the Pioneer Theater has been fully encircled, and the performance spaces on the 1st to 3rd floors of the theater are busy under construction. Workers in hard hats shuttled back and forth in it, and everyone worked hard to make the theater "renewed" on schedule.
"The purchase of equipment for the Domain-based and American Pioneer Theater will be used for the metaverse drama "My World is All About You". The project will bring an immersive play experience to the audience with 'digital integration + interactive performance', and reshape the classic charm of world-famous picture books." The person in charge of the project said, "the total investment of the project is 120 million yuan, at present, is stepping up the promotion of performance equipment upgrades, equipment purchase mainly includes intelligent cultural equipment, digital projection equipment, performing arts sound equipment, performing arts lighting equipment four categories, the purchase amount of 25 million yuan, after the equipment update, the theater will be from the past immersive theater gorgeous transformation into a new type of digital theater that is surprising and shocking, and once again realize the gorgeous iteration of the performance format." ”
The metaverse performance project is a new thing in Chengdu. The person in charge of the project said that the project is in line with the new trend of digital integration and interactive performing arts, empowering cultural tourism with science and technology, and presenting works with the latest cutting-edge digital technology, which will effectively enhance the experience of citizens and tourists and meet the market's demand for cultural and tourism masterpieces. After the completion of the project, it will achieve multiple benefits such as social, environmental and economic, directly providing more than 120 jobs and indirectly driving more than 800 jobs; It is estimated that the annual revenue will be more than 35 million yuan, and the annual profit will be more than 10 million yuan, forming a regional economic driving benefit of hundreds of millions of yuan.
The world's first innovation
Restore the 2D picture book to a 3-dimensional parallel space
The reporter saw in the theater warehouse that the scene was full of theater equipment such as lighting, sound, and center console that were ready to be updated. "Because we are building a new metaverse theater, our equipment update rate is more than 95%. In addition to the equipment that is too old will be obsolete, some of the old equipment that we will use in our other theaters before. The person in charge of the site told reporters that one of the highlights of the update is the upgrade of intelligent cultural equipment.
The theater will be the world's first innovative restoration of 2D picture books into a three-dimensional parallel space, and will present consumers with a "beautiful city" theme life experience park integrating theatrical performances, emotional aesthetics, digital experience, culture and leisure, bringing a new high-quality full-sensory immersive performing arts feast to global audiences.
The new digital projection equipment has been greatly improved in resolution and brightness, which means that the audience will see a more realistic and powerful picture, both in terms of scene detail and color. The newly upgraded sound system will provide clearer, more balanced and more spatial sound, allowing the audience to experience high-quality sound from anywhere in the theater, better immerse themselves in the atmosphere of the performance, and enhance emotional resonance; The update of the lighting equipment for performing arts has significantly improved the atmosphere and effect of the performance, especially in terms of color change, light control and light output, which can create a more gorgeous, layered and dynamic atmosphere.
In September this year, the equipment was updated and upgraded to achieve the premiere
"Our city's policy of 'large-scale equipment renewal and trade-in of consumer goods' will encourage our enterprises to transform and upgrade traditional tourism consumption places, and promote the development and promotion of digital and intelligent scenarios of cultural tourism." The relevant person in charge said that at present, Yushang Hemei is stepping up the upgrading of the project, and it is expected to complete the renewal and upgrading of the theater and supporting facilities and equipment in September this year to achieve the premiere. The new drama will reconstruct a diversified and full-field experience form through the flexible and innovative expression of environmental drama, combined with the latest cutting-edge and cutting-edge digital technology, with "digital integration + interactive performance", bringing an immersive and immersive play experience, and reshaping the classic charm of world-famous picture books.
Source: Chengdu Daily Jinguan News