It's madness.
Just now, Japan announced that they have started the seventh round of discharge of nuclear-contaminated water from the Fukushima nuclear power plant.
Every time we hear about such a bad act by Japan, we become vigilant, thinking that this thing in Japan cannot be used and that thing cannot be touched. But can you think of it? On the supermarket shelves where we visit every day, there are many Japanese drinks disguised as domestic products hidden in the canteens around us.
At this point, you may be asking, which Japanese drinks are fooling us?
I'm going to give you a good talk today.
For example, there is a certain kind of tea, which does not seem to be available in Japan, but it is indeed an authentic product of Japanese companies.
Another example is a small bottle of lactic acid bacteria, which sells millions of bottles a year, and it is also a Japanese product.
There is also an electrolyte water drink, which was a hit during the mask period, and the revenue exceeded 100 million!
Think about it, how much money does this have to make from the pockets of our countrymen?
Take this electrolyte water drink as an example, why has it been able to make a fortune in the mainland for 20 years?
The reasons behind this are worth pondering.
First of all, when it first entered the mainland market, the strategy was quite clever.
Just like when Nike entered the mainland, it aimed at the field of professional sports from the beginning, and quickly made a name for itself among athletes and sports enthusiasts by cooperating with the sports department. The same is true for this drink, which has been prepared in the same way and has established a good reputation among the athlete community, which has laid a solid foundation for its subsequent development.
Later, it also played the unique selling point of "dripping liquid that can be drunk", emphasizing health and sports attributes, just like Wang Laoji's emphasis on "fear of fire, drink Wang Laoji", which suddenly captured the needs of consumers.
Moreover, in terms of taste and packaging design, Pocari Water has also made great efforts to actively cater to the preferences of mainland consumers and continue to make localization attempts.
But we can't let these Japanese drinks continue to fool around!
We have to consume clearly and support real domestic products!
Our domestic beverages have been getting better and better in recent years, and the quality is not inferior to those foreign goods.
Speaking of which, I would like to ask you, have you paid close attention to the nationality of the brand when you usually buy drinks?