On June 29, the 2024 strategic cooperation between Wang Laoji and Guizhou Village Super and the launch ceremony of Guizhou Village Super and Thorn Ningji C+ new products were held in Rongjiang County, Guizhou.
At the release ceremony, Ningji and Guizhou "Village Super" officially signed the "2028 "Village Super" World Cup Cooperation Memorandum, becoming the first signed brand of the "Village Super" World Cup, which is also the further in-depth cooperation between the two sides since becoming the first public welfare partner of Guizhou "Village Super" in 2023 and becoming a strategic partner in 2024.
It is understood that Guizhou's "Village Super", as a phenomenal grassroots event, has been increasing its influence at home and abroad since it became popular in 2023. Recently, Guizhou's "Village Super" announced its future plan: it will hold the "Village Super" World Cup in 2028 to promote "Village Super" to become a "cultural show for the world".
In this cooperation, the two parties will integrate their respective core advantages, optimize the use and allocation of resources such as brands, funds, products, and public relations media, and carry out cooperation in the introduction of sports talents, talent cultivation, and cultural exchanges in Rongjiang County, so as to promote the cultural concepts and events of Guizhou Village Super to a broader international stage.
"Integrated development will help to truly transform the excess flow of Guizhou villages into the quality and increment of economic benefits of social benefits." Fu Wenjuan, deputy county magistrate of Rongjiang County, said, "The further deepening of cooperation and exchanges between Guizhou Village Super and Tingningji not only enhances the influence of Guizhou Village Super, allows Guizhou Village Super to get more topics and extension space, but also further enhances the confidence of market investment in Rongjiang County, promotes high-quality economic and social development, and believes that the cooperation prospects between the two sides will be broader." ”
At the scene, Wang Laoji and Guizhou Village Super launched cross-border co-branded products, and released three new products, including Guizhou Village Super Thorn Ningji C+ Drink and Electrolyte Drink, which include the advocacy of healthy life and the in-depth excavation of local characteristic resources, and integrate cultural elements such as Guizhou Village Super, Guizhou landscape and urban architecture.
Ye Jizeng, deputy general manager of Guangzhou Wanglaoji Health Industry Co., Ltd., said: "As the first signed brand of the Village Super World Cup, we hope to join hands with the Village Super to jointly build an international non-governmental sports event platform, and jointly explore a new model of industry + cultural and tourism cooperation by connecting the two major IPs of 'Guizhou Prickly Pear + Guizhou Village Super', so as to help Guizhou's characteristic industries rejuvenate rural revitalization and enhance their international influence." ”
The new products will be mainly sold offline in Guizhou and other regions, and exclusively sold online by the JD e-commerce platform, and continue to enhance the promotion of Guizhou prickly pear and Guizhou Village Super brand through the JD platform. Wang Laoji and the Guizhou Village Super Organizing Committee joined hands to donate a batch of C+ drinks to the village super security team, the representatives of the top four teams of Guizhou Village Super League, and the representatives of Rongjiang Village Super Youth.
In the afternoon of the same day, at the Guizhou "Village Super" field, Thorn Ningji and Chevrolet jointly formed an American hot dog team and launched a unique friendly match with the Guizhou Prickly Pear team.
In the next step, Wang Laoji will continue to base itself on Guizhou's characteristic prickly pear resources, promote Guizhou's cultural tourism industry and rural characteristic industries, continuously explore new ways of industrial revitalization, promote the development of the 10-billion-level prickly pear industry, help rural revitalization, and inject new vitality into Guizhou's economic development.
Reporter/Huang Lei Shen Yuyu
Editor/Zhu Ran Editor-in-charge/Chen Meng Review/Hu Yujun Final Review/Xie Tao