To be honest, after so many years of catering, I can't understand what the current situation is in catering, this year, whether it is a big restaurant or a small restaurant, they have started to plan to go to sea, I only heard yesterday that Haidilao now has hundreds of stores overseas, probably because the giants tried it first, and other catering people want to follow suit when they see the effect.
It's just that what I don't understand is that the catering people, who don't even understand their own domestic stores, are thinking about going to sea, and they are all concentrated this year, is it all to grab this unknown overseas catering market as soon as possible? Forget about the catering giants, after all, they are a little bit rich, and many of them like Mixue Bingcheng have been opened all over the country, and it is easy to understand when they open abroad.
But some regional small restaurants, to open abroad, I really don't understand ah, there is a peer is like this, they also have a certain influence in the local area, opened more than 20 stores, last year the business was still very good, but this year everyone as a whole is not good, although they say that they are not like other families cut in half, but it is not much better.
Just when he was worried, someone suggested that he go overseas to open a store, and there are resources, because now everyone is going there to open a store, so now this kind of resources are still very much, thinking for a long time, anyway, everywhere is open, he also feels that the overseas market is not as big as domestic competition, and he thinks that the overseas consumption power will be better.
So at the beginning of the year, he had been preparing for this thing, and after two months, he finally landed, and it can only be said that it is not easy. It has to be said that after the opening, there is no need to be as developed as the domestic Internet, and you can directly go to the event, but can only attract customers through the most traditional way of distributing leaflets.
Although it had a little effect, I found out that the business seemed to be better than that of the domestic store after opening for a month, but when I finally settled the accounts, I found that not only did I not make money, but I also lost money, and the loss was quite large. And the main cost is not only the rent, but also the labor cost.
Although he already knew that the labor here was more expensive, he didn't know that it was really expensive after he actually did it. A worker can find three people in China, and there is no overtime here, and the employees who arrive at the store leave directly, and sometimes the business is not like this.
And yesterday, I heard him say that the overseas store has been closed, and now he is still dealing with the finishing things, and I have to say that it is very troublesome. Many catering people are like this, watching others make money, but they don't think that they may be the one who can't make money, what do you say?