You said that this year's consumers have no money, the business of tourist attractions seems to be good, you say that the consumption level of consumers is getting lower and lower, it seems that there are still many people to consume high-end restaurants, and the business is still very good. I have to say that catering is really an all-encompassing industry, and most people can't understand this year's catering market.
But one thing is certain, that is, customers are becoming more and more picky now, and all the things bought with money are more picky than one another, and catering is even more picky, because now catering, it can be said that you can eat what you want, only you can't think of it, there is nothing you can't eat. Even if it is a variety of special restaurants abroad, as long as you are willing to spend money and time, you can find them.
As the homogenization of various similar restaurants becomes more and more serious, consumers become more picky, just like shopping for e-commerce, they must shop around, or even four or five, before they can finally decide where to consume. Just like a snail noodle shop opened by a peer, when it first opened, he was the only one on the pedestrian street there, and the business was still very good, and I heard that it made money in the first month.
But the good times didn't last long, and the business was only good for more than two months, and then he encountered a wave of restaurant openings, and the key snail noodles were the main catering category in this wave of store openings, so for a while, three more snail noodle shops were opened on the pedestrian street on his side, and in the case of such a high degree of homogeneity, the problem appeared.
The business plummeted for a while, and he was constantly robbed of business by other newly opened snail noodle shops, which is good, it turned out that his bowl of snail noodles for 18 yuan was full of business, and now, the price is constantly going down, and the group purchase price has been from 18 yuan to 9.9. And the same is true for peers, which is an activity price of 9.9 every day.
He tried to sell snail noodles for only 15 yuan a week, and wanted to try whether customers really only look at the price. In the end, it was as he wished, the customer really only looked at the price, and basically went to eat other people's 9.9, and he couldn't hold on for a week, so he quickly adjusted the group purchase price to 9.9.
It can only be said that this year's catering, the main focus is that it is useless to do an activity, because customers have to compare prices, they can eat 9.9, and never eat 15 snail noodles. You'll have to make your campaign even lower to attract customers.