Yesterday a friend asked me what is going on with the restaurant now, and their restaurant over there seems to be doing very well, but I don't know what the reason is, so it suddenly closed. To be honest, when I didn't do catering before, I also saw this situation, and I was also confused, and I couldn't figure out what was going on.
Now that I have been working for a long time, I know that this situation is still relatively normal in today's catering. This is also why many novice catering novices, seeing that other people's business is very good, and then rush to open the same restaurant, and then not long after, they find that other people's good business stores are closed, and their own stores can't bear to close down.
Catering is a more complex industry, although it seems that the threshold is relatively low, maybe several people in partnership, one person can open a store with tens of thousands of yuan, but in fact, this is the most confusing place in catering, the threshold of catering is not the difficulty of opening a store, but the difficulty of keeping the store. It's very easy to open a store, but it's the most difficult thing to be able to make money and keep it open for a long time.
Just like at the beginning of the year, we opened such a noodle shop downstairs in the office, the area of this noodle shop is still relatively large, and the decoration of the store is also a trendy style, looking at this way, it is estimated that it will cost seven or eight hundred thousand.
After the opening of this store, the activities are still more frequent, it is estimated that the boss is also a young person, and he still attaches more importance to the marketing of new media.
But later, the activity was not so strong, and there was no frequent queue in the store, but basically it was able to fill every day, and I have to say that their environmental experience was still very good, and the seats were relatively comfortable. This seems like a good thing, but in fact, from the perspective of catering people, it shouldn't be so much.
Because for fast food, it is not enough to be full, especially for a big restaurant like him, and in such a good location, the rent pressure is very high. The more important point of fast food is to turn over the table, if you can't turn the table, even if the meal time is full every day, it is useless.
And this shop is like this, we once went to eat, we saw the boss in the store, there were not many people in the store that day, I listened to the boss chatting with people, but also said that he himself didn't understand, every day was full, everyone said that the business was good, but his store has been losing money, and then complained that the catering business is difficult to do, it is indeed not easy to catering, what do you say?