The summer of 2024 is undoubtedly disappointing.
As of June 29th, almost a month has passed since the summer file, and the total box office of the schedule has only exceeded 2 billion, and the result for the same period in 2023 is 4.133 billion.
Nicholas Tse failed to fire the first shot, and the pre-sale of Jackie Chan's new film was only 650,000.
In fact, the blockbuster lineup in June in the summer file is very strong.
Sentinel Dragon Boat Festival "Negotiator", "Stop-and-Go", "Sweep the Dark and Never Give Up", "Mad Max: Berserk Goddess", "American Civil War", and then "Dog Formation", "Mind Agent 2", "There is a Commissary by the Cloud", "Jedi Men 4" were relayed.
It can be said that every weekend throughout June is a blockbuster.
But except for "There's a Commissary by the Clouds", which performed slightly better, the rest of the blockbuster audiences were not interested, and the box office was dismal!
Finally waited for the release of "Customs Front" on June 28, we all know that the climax of the summer file is the end of June, and the super big productions are all released in this time period, and "Customs Front" is pinned on by the theaters, and they are all counting on Nicholas Tse to fire the first shot of the summer file.
It's a pity that "Customs Front" also pounced.
As of 20 o'clock on June 29, the single-day box office of the movie was only 23.34 million, ranking fourth in the single-day box office!
As a newly released blockbuster, "Customs Front" failed to win the box office championship even for one day, and the highest number of film schedules, but the attendance rate was at the bottom. The movie currently has a cumulative box office of only 48 million in 2 days of release, and it is predicted that the final box office will stop at 200 million.
The cost of film production is as high as 200 million.
Who's going to save the summer file? Is it okay for Jackie Chan?
After "Customs Front", the next blockbuster in the summer file is Jackie Chan's "Legend", which cost $50 million to produce, targeting the global market, of course, the most important thing is definitely the Chinese mainland market, the film has opened pre-sales, and the current pre-sale box office is only 650,000.
This achievement, this popularity is not like a blockbuster, and it is obvious that the probability of "Legend" being a big hit is not large.
Then this year's summer file can only count on Shen Teng to save the scene.
changed 4 titles, costed more than 300 million, and was sandwiched by Jackie Chan Xu Zheng, can Shen Teng save the summer file?
This summer's Shen Teng's "Catching the Doll" is undoubtedly the top seed.
Shen Tengjia Mari is definitely the highest-grossing combination in Chinese film history, coupled with the natural advantages of comedy films in the prime time, many film media are optimistic that the final box office of "Catching a Doll" will break 3 billion, or even higher.
But the movie does have a lot of hidden dangers.
The first is the quality of the movie, and "Catching the Doll" is undoubtedly the most tangled movie with the title.
Originally, the movie said that Ma Li was given a "The Richest Man in Xihong City", and later the title of the movie became "Capital Successor", and once the title was changed to "Catching the Doll", and when it was finalized, the title became "The Successor Plan", and now it is about to be released and changed back to "Catching the Doll".
changed 4 titles back and forth.
Maybe it's for the sake of publicity, but will the audience worry that the content of the movie is too complicated, or the director himself doesn't know what to shoot? The difficult birth that led to the title of the film?
At the same time, the plot of "Catching the Doll" also seems familiar.
Ma Chenggang and his wife, the richest man in Xihong City, pretend to be poor every day just to raise their children. This setting is very similar to 2018's "Tang Bohu", a young man in a golden suit, and the rich man sends a group of people to act to make the child believe that he is very poor, which is no different from the Russian movie "The Rich Second Generation", which is the setting of the script killing.
Of course, Happy Twist has been this kind of remake tribute in recent years, unless the audience has aesthetic fatigue, otherwise it is not a big problem.
Another hidden danger of "Catching Dolls" is the schedule environment.
July is the climax of the summer file, "Catch the Doll" must be of excellent quality, otherwise it is easy to be overtaken by the dark horse, "Catch the Doll" has Jackie Chan's "Legend" in front of it, although the pre-sale is not good, but the premiere has a good reputation, according to the audience's feedback, it is Jackie Chan's best work after "British Showdown" in 2017, and there may be surprises at the box office.
"Catching the Doll" is followed by Xu Zheng's "Retrograde Life".
Although Xu Zheng has received a lot of controversy in recent years, I have to say that the realistic comedy Xu Zheng is unique in the Chinese film industry, "I Am Not the God of Medicine" proves Xu Zheng's ability to control this kind of theme, this time Xu Zheng directed, acted and wrote, I am afraid to play a big game.
Although "Catching the Doll" is a comedy, according to online reports, the production cost exceeds 300 million, and the box office pressure is probably not small.
I hope that Shen Teng, as a box office koi, can save the bleak summer file.