Under the background of the vigorous growth potential of the domestic pickup truck market, SINOTRUK, as the largest heavy-duty truck manufacturer in mainland China, has launched a strategic product representing the new direction of global pickup truck development - Bosheng pickup, driven by the group's nearly 100-year history of car manufacturing and technological innovation. Bosheng pickup is positioned as an international all-round large pickup truck in all fields, including off-road type, passenger type and commercial type, and the products are built for the global market, covering the whole scene of consumer vehicles.
On June 28, 2024, Sinotruk's all-new Bosheng pickup truck was grandly released and launched in Xueye Lake, Jinan, Shandong, with a price range of 110,800-191,800 yuan. SINOTRUK's senior leaders, partners and more than 200 media gathered together to witness the highlight moment of the brilliant debut of Bosheng pickup.
Technological innovation opens a new era of pickup trucks
The whole series of Bosheng pickup trucks is equipped with Weichai Power WP2H 2.0T diesel engine, with a maximum power of 140kW and a peak torque of 420N·m, ranking first in the single-turbocharged 2.0T engine in China in terms of power and torque. In addition to leading the same level in power and torque, the WP2H engine has the original submarine deep-sea silent technology, with the 5-fold noise reduction technology of the whole vehicle, the idle noise ≤ 41 decibels, which can be as low as 39 decibels, and the uniform noise is 52-62 decibels; Develop diesel ultra-low temperature starting technology, with 6 black technologies, help pickup trucks start at a time at minus 40 °C; The innovative use of urea dual injection technology can accurately control the urea injection capacity, reduce the blockage probability of the after-treatment system, improve the exhaust gas response efficiency, and avoid the speed and torque limit of pickup trucks. The use of the above cutting-edge technologies has completely overcome the current problem of diesel pickup trucks.
In order to fundamentally improve the driving comfort and let the pickup truck enter thousands of households, the off-road and passenger types of Bosheng pickup trucks adopt the rear multi-link integral axle suspension, and the chassis tuning sets 169 tuning parameters, after 500+ tuning scheme screening, after 3-wheel chassis tuning, the handling and stability are ahead of the same level, and have been highly praised by industry experts such as China Automotive Research Institute. After the engine, transmission, and chassis were innovated and upgraded, the three models of Bosheng pickup trucks were customized for different car use scenarios.
Bosheng pickup off-road type - multiple off-road configurations, enjoy the pride of driving
In the face of the current boom of outdoor activities and the popularization of off-road culture, SINOTRUK Bosheng pickup off-road model made a strong debut, providing users with an off-road artifact that is "modified from the original factory".
The Bosheng off-road pickup truck is equipped with BorgWarner's intelligent and timely four-wheel drive system, 7 different modes of all-terrain management system, three locks in the front, middle and rear, a > 700mm wading hose, full vehicle chassis armor, a 12,500-pound electric winch, K-MAN nitrogen shock absorber, full vehicle chassis armor, tank U-turn, creep mode and other off-road configurations.
The off-road pickup truck is also equipped with AR 360° panoramic image and 180° transparent chassis, which form a 540° ultra-wide-angle field of view to avoid dangerous situations such as vehicle collisions and scratches, tires falling into potholes, etc., and is also equipped with 9 intelligent assisted driving functions, with the blessing of intelligent technology, bringing a different off-road journey.
Bosheng pickup passenger type - to create a comfortable and intelligent car experience
At present, the development direction of pickup trucks and high-end has become the consensus of the industry, giving birth to a number of models positioned as passenger pickups, with infinite trends in the interior design and configuration of family SUVs, to create a more passenger, more high-end, more comfortable driving experience, Bosheng pickup truck passenger type is such a car.
The interior of the Bosheng pickup truck adopts a black and brown color contrast design, which is calm and atmospheric, and shows a sense of luxury; The stitching on the seat is neat and even, and it is both firm and beautiful. In addition to the overall layout of the cockpit, the Bosheng passenger pickup truck also has many passenger details, such as dual-zone automatic air conditioning with rear exhaust air vents, 6-way adjustment of the main driver's seat, ventilation and heating support for the front seats, wireless charging of mobile phones, and 220V power supply in the rear...... Fully meet the needs of users for multiplication.
Intelligence is the core of the passenger transformation of pickup trucks. As far as the passenger type of Bosheng pickup truck is concerned, advanced configurations such as large-size screens, Internet of Vehicles systems, and high-end intelligent driving systems are all applied, and the passenger car market is also at the leading level. The Bosheng passenger pickup truck adopts a 12.3-inch central control screen and LCD instrument. The central control screen is responsible for audio-visual entertainment function control, voice interaction, OTA wireless upgrade and other functions; The LCD instrument can switch between 7 driving styles and themes, and reconstruct assisted driving scenarios to improve the entertainment and leisure attributes of pickup trucks.
In addition, the intelligent driving system of the passenger type of Bosheng pickup truck has reached L2.5+ level, including 14 intelligent auxiliary driving functions, which comprehensively improves driving safety and operation convenience, and is equipped with ACC adaptive cruise function and remote control function, making it easy to use the car.
Bosheng pickup commercial type - super bearing empowers thousands of industries
Due to the different functions and scenarios of use, consumers pay more attention to the reliability and carrying capacity of commercial pickup trucks compared with passenger pickups. The Bosheng Pickup Commercial is such a pickup truck, which takes into account the characteristics of durability, reliability and super load-bearing.
The commercial type of Bosheng pickup truck is built in strict accordance with the durability and reliability standards of heavy trucks, with the proportion of high-strength steel applied in the body > 50%, and the stiffness of key materials is as high as 1500MPa, which is more durable; The frame is made of 51CrV4 high-strength steel, with a tensile strength of up to 1350MPa, stronger load-bearing capacity, and corrosion resistance, which is suitable for harsh environments. At the same time, the design is optimized in the key load-bearing parts, and the cross-sectional width of the middle section of the frame is up to 162mm, which provides a more reliable guarantee for the heavy load of the pickup truck.
Diversified commercial transportation scenarios require pickup trucks to have enough cargo space. Bosheng pickup commercial model provides two models of long axle and standard axle to choose from, the cargo box size is 1800 * 1520 * 530mm, 1520 * 1520 * 530mm, the large size of the cargo box brings stronger loading capacity, the long axle and standard axle cargo box volume of 1450L, 1220L respectively. The Bosheng commercial pickup truck is also equipped with a high-strength steel roll cage to improve the load capacity; The use of spraying cargo box treasure, rust and scratch prevention, improve the durability of the cargo box.
It is worth mentioning that the commercial pickup truck adopts the rear leaf spring suspension, equipped with 5 springs, in order to further meet the heavy load needs of users, it also provides reinforced leaf springs optional, and the loading quality is increased by 350kg. Whether it is the transportation of building materials and equipment required for various engineering projects, or the daily transportation of agricultural and sideline products, and the distribution of household appliances and furniture, it can be easily competent, bringing great convenience to users.
Six surprises + six commitments, and the benefits are heavy
As a strategic model of China National Heavy Duty Truck's main multi-scenario vehicle market, Bosheng Pickup Truck unlocks a new life for pickup trucks with users with its global vision, top technology and excellent product strength. At the same time, it also prepares multiple listing surprise gifts for users to help them set off immediately.
From July 1st to July 31st, you can enjoy six gifts when you buy a car. Replacement gift: enjoy up to 6,000 yuan/old car replacement subsidy (commercial type); Financial gifts: enjoy a loan subsidy of 5,000 yuan/unit (all systems); Interest-free gift: 2-3 years of 0 interest for mortgage loan car purchase; Play Gift: Buy a car and receive a DJI drone worth 5,000 yuan (off-road type); Cash gift: pay a deposit of 1,000 yuan to pay 6,000 yuan for the purchase of a car (all systems); Zhilian Gift: Free cloud service and 2 years of 4G data (passenger and off-road).
During the event, users who purchase Bosheng pickup cards can also enjoy six commitments to continue to provide users with a super surprise and unexpected service experience. Commitment 1: hassle-free return within 7 days; Commitment 2: 3 years / 60,000 km warranty for the whole vehicle; Commitment 3: Lifetime warranty for the first owner's engine; Commitment 4: 1 year/20,000 km ultra-long maintenance interval for the engine; Commitment 5: Beyond the delivery date of the contract, the subsidy is 200 yuan/day; Commitment 6: Free roadside assistance for the first owner within 1 year (first year).
Technological innovation opens a new era of pickup trucks and looks forward to broad market prospects
In 2024, China's economy is expected to show a growth trend of "stable before high", and macro policies will continue to support the release of market demand and promote further growth of the pickup truck market. In the field of pickup trucks, SINOTRUK is a latecomer, but it is also a pioneer and innovator. The launch of the all-new Bosheng pickup truck is not only in line with the national policy of promoting consumption, promoting innovation and developing new quality productivity, but also fully meets the diversified needs of consumers. China National Heavy Duty Truck has brought the all-round attribute of pickup trucks to a new height, and will surely have broad market development prospects.
In the future, SINOTRUK will continue to be guided by market demand and driven by technological innovation, continuously improve product quality, optimize user experience, actively explore the international market, and strive to make Chinese manufacturing and Chinese brands shine on the world stage.