Shenbao Zhixing sounds like a system name, but it is actually the latest SUV of BAIC Shenbao, and this car is the previous Shenbao X55. The name change in such a short period of time is nothing new, and from X55 to Zhixing, it is clear that Senova wants to highlight its "intelligence" and "mobility", so what is the selling point of this new compact SUV?
01
An SUV in the age of AI
First of all, the positioning of Shenbao Zhixing is "SUV in the AI era", and it is the first SUV model in the BAIC 2.0 era. In fact, as can be seen from the name, its main feature is the popular "AI" technology. At the press conference, the official also made no secret that its competitors were Haval H6, Trumpchi GS4, Changan CS55, etc.
In fact, AI technology is a concept that almost all car companies are focusing on, Changan, Geely, etc. have similar products, and SAIC Group's Roewe and MG are at the forefront. In such a market environment, it is not easy to occupy a certain market share by relying on the concept of AI, and it must have its own advantages or characteristics.
Concerned riders may know that Shenbao Zhixing is actually the Shenbao X55 exposed earlier, and it was renamed Shenbao Zhixing not long ago. For a new car that is about to be launched, there must be a deeper meaning behind the name change, so it is not difficult to find out what it wants to highlight from the word "Zhixing".
02
Artificial intelligence: a combination of software and hardware
First of all, the word "wisdom" represents intelligence, in addition to the common voice assistant, vehicle condition monitoring and other functions, the intelligence of Shenbao Zhixing is actually more focused on the driving part.
Wu Zhoutao, vice president of BAIC Group, said, "Shenbao Zhixing's AI is a combination of software and hardware. "The simplest embodiment is the combination of voice recognition and the vehicle, most of the voice recognition can only complete the functions of making and receiving calls, setting navigation and other software functions, while Shenbao Zhixing can control the hardware of the vehicle through voice, such as opening windows, closing windows, folding rearview mirrors, opening tailgates, etc., which is significantly different from other voice recognition technologies.
Another innovative feature is the monitoring of vehicle information. We know that today's cars are no longer simple mechanical structures, and more components are beginning to rely on on-board computers. In the case of repair or maintenance, the cause of the failure can be known by reading the computer records. The system on Senova can access the vehicle's CAN line and collect vehicle data in real time. When a fault code is detected, the driver is alerted directly by voice, a feature not available in other competitors.
Relying on the combination of software and hardware AI technology, Shenbao Zhixing has shown enough differentiation among many similar competitors.
03
Driving qualities: Saab pedigree
The "line" of Shenbao Zhixing is actually very easy to understand, the car is used to drive, and this "line" is something related to the driving level. We all know that BAIC Group and Saab actually have a lot of relationship, and Saab is "flying close to the ground", so dare to publicize it like this, Shenbao Zhixing must have something worth showing off.
The most noteworthy is the rear-wheel steering technology, which is rare in its class, or the only configuration in the same class of Chinese brands. To give a few examples, the old Citroen Senna is actually a car with a very good reputation, especially in terms of handling, and a large part of its credit is the rear-wheel steering. The benefits of this technology are clear, with a significant reduction in the turning radius and enhanced traction at the rear end. In an SUV that does not pay attention to handling, such a setting actually improves the handling relatively largely. At the same time, with Saab's chassis tuning technology, handling is also a major selling point of Senova.
In addition to Zhixing, Ssangyong Zhixing's appearance is also very high, and we also had a short experience on the spot, and the workmanship and materials have been greatly improved compared with Ssangyong's first SUV model, X65.
For BAIC, as the first product in the 2.0 era, Shenbao Smart has also opened a chapter in BAIC's "high, new, and special" discovery concept. More refined product power and better product power are what BAIC wants to show in the 2.0 era. In fact, this concept is also the embodiment of BAIC Group's determination to build good cars and build a comfortable life for consumers. As for the prospect of Shenbao Smart, I personally think it is still worth looking forward to, after all, compared with competing products, it has advantages in configuration, and its price, the starting price of pre-sale is only more than 80,000 points, combined with product power and price, it is not difficult to find that Shenbao Smart is actually very cost-effective.