In 1998, the first-generation RX300 was launched in the North American market, opening up a new market for medium and large luxury SUVs. In 2005, the launch of the RX marked the brand's first electric model, becoming a pioneer in hybrid luxury SUVs.
As a pioneer of electrification, Lexus has always pursued excellent driving performance and environmental characteristics, and since 1998, the core model RX has sold nearly 4 million units in 95 countries and regions around the world, attracting the support of many users around the world.
The new generation RX released this time has been upgraded to the fifth generation, which will create a new style in the luxury SUV market with a new look and show the unique charm of the core models of the Lexus brand. In order to create a luxury SUV full of driving pleasure and truly realize the integration of people and vehicles, the brand has made great efforts to optimize the basic performance of the vehicle, continuously strengthen the "LEXUS driving imprint (Lexus)", and fully continue the brand's signature smooth and quiet driving experience.
Today, the all-new RX is the first to achieve full electrification in the Chinese market, offering three power options: hybrid, plug-in hybrid+, and high-performance hybrid RX 500h F SPORT to meet users' diverse needs for electrification.
The latest electronic control technology in the new RZ, the Electronic Dynamic All-Wheel Drive System, has also been introduced in the new RX 500h F SPORT high-performance hybrid. Precise all-wheel drive control, combined with the newly developed hybrid system, maximizes the grip of the front and rear wheels, making the body posture elegant and controllable, bringing more hearty power, more direct response, and a passionate driving experience.
Shouldering the mission of Lexus's global core models, the new generation RX will be closer to the increasingly diverse needs and lifestyles of users, providing a series of rich powertrains for users to choose from, and contributing to a "carbon neutral" society.
In terms of exterior design, Lexus has taken on the challenge of design innovation by reinterpreting the iconic "spindle" design elements into "spindles", creating a unique design style that is not only functional, but also has a sense of power and atmosphere, delivering a new driving experience.
In terms of interior design, the all-new RX adopts the reins concept cockpit and the driver-centered design to achieve a deeper and more intuitive human-vehicle interaction experience, further stimulating driving passion and creating a spacious and comfortable interior atmosphere.
The 64-color cabin ambient lighting creates a warm and delicate sensory experience for drivers and passengers, and the next-generation intelligent safety system LSS+ 3.0 (Lexus+ 3.0) realizes all-round safety protection with humanized intelligent assistance, allowing users to enjoy the whole process with peace of mind.
Takaaki Ohno, Chief Engineer of the next-generation RX, said, "The RX has been widely favored by users around the world since its launch 24 years ago, as a mid-to-large luxury SUV under Lexus. Now that the RX has entered its fifth generation, Lexus is actively embracing the change, hoping that the replacement of this global core model will bring excitement and pure driving pleasure to more users. In the new generation RX, Lexus has thoroughly optimized the basic performance of the vehicle, pursuing a new driving experience and design style, and combining functionality to bring users a more passionate and enjoyable daily driving experience. Our R&D and production teams continue to work together to create the next generation of RX, and we hope it will be your loyal companion to enjoy the best of life. ”
Since the establishment of the brand in 1989, Lexus has always advocated the spirit of innovation and continued to provide users with new technologies and new value with a head-on attitude towards challenges. With the Lexus electrification vision announced in 2019 as an opportunity, Lexus is further focusing on advanced electrification technologies, significantly improving the basic performance of vehicles, and continuously expanding its electrification lineup such as hybrid electric vehicles (HEVs) and plug-in hybrid electric vehicles (PHEVs). It is expected that by 2030, all Lexus models will be available in pure electric versions, and by 2035, it will achieve 100% pure electric vehicles worldwide, and continue to contribute to the construction of a "carbon neutral" society.