The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office
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2024-06-30 16:46Creators in the field of film
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01 This week, mainland theaters ushered in three blockbuster works, "Customs Front", "Rifle Hotel" and "A Quiet Place: Invasion Day", but "Customs Front" did not perform well at the box office.
02 The investment cost of "Customs Front" is as high as 200 million, but the total box office is predicted to be only 180 million in the mainland, which is expected to bring a huge loss of more than 100 million yuan to investors.
03 The plot of the film is thin, and the internal motivation is incredible, which leads the audience to question the plot.
04 However, Nicholas Tse, as one of the leading actors, lacks box office appeal, which is considered to be one of the reasons why the box office of "Customs Front" hit the streets.
05 At the same time, Hong Kong Emperor Pictures, as the main investor, has too high expectations for Nicholas Tse's ability to carry the box office, which may also affect the box office performance of the film.
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At the end of June, with the end of the college examination week, the annual summer file officially started!
The major production companies have begun to work hard in order for their films to sell well.
This week, mainland theaters ushered in three blockbuster works, namely "Customs Front" starring Nicholas Tse, Jacky Cheung, and Wu Zhenyu; Huang Xuan and Liu Yan's "Rifle Hotel"; and the Hollywood sci-fi thriller A Quiet Place: Invasion Day.
However, after three days of competition, the box office performance of the number one seed film "Customs Front" in the schedule is far behind "There is a Commissary by the Clouds", which has been open for seven days.
A large number of fans couldn't help but sigh: "Without Donnie Yen, Nicholas Tse can't carry the box office." ”
First, the overall market analysis.
On Saturday, June 29, the market hit a total of 144 million, only more than 44 million more than Friday, and the share of the three new films is quite good, but it still fails to surpass "There is a Store in the Clouds".
"Rifle Hotel" ranked fifth, with 8.2% of the film schedule in exchange for 6.31 million box office, as of press time, the total box office was only 39 million, and the predicted box office was less than 70 million.
This film scored 7.2 points on Douban, with a good reputation, limited by more than 20 days of advance screening, the audience who should watch it has already contributed to the box office, and there is no way to reverse the follow-up trend.
For theatrical films with star participation, there is definitely no way to recover the production cost of this achievement.
"A Quiet Place: Invasion Day" accounted for 18.9%, and the single-day box office on Saturday was 28.04 million, rushing into the top three, with a total box office of about 60 million, and Douban's word-of-mouth release of 5.9 points, which is worse than the previous two, and the box office cannot be compared with the previous work.
"Customs Front" won 28.17 million on Saturday and won the runner-up, and the total box office in the mainland exceeded 61 million, but the predicted box office fell sharply from the previous 250 million to 180 million.
The film got 25% on the first day of the film, ranking first, but the attendance rate was only 3.7%, which was the bottom among several new films, so the Saturday film schedule was reduced to 21% by the national theater managers, and the film scheduling and attendance data were worrying, and the opportunity to reverse the box office was completely lost.
On Sunday, the film schedule fell again to 19%, and the single-day box office was to be surpassed by "Mind Agent 2" and "A Quiet Place: Invasion Day".
Zhang Jiajia's directorial work, Peng Yuchang and Zhou Ye starred in the romance film "There is a Commissary in the Clouds", which received 40.63 million again in eight days after its release, and the total score has reached 340 million, and the film schedule also successfully achieved a counterattack on Saturday.
From the current point of view, whether it is Huang Xuan, Nicholas Tse, or Jacky Cheung, there is no way to defeat Peng Yuchang, and the box office is predicted to be 600 million, Zhang Jiajia followed Han Han and Guo Jingming and finally succeeded.
2. "Customs Front" film review.
Brother Brown has watched this film, and I will talk to you about my viewing experience here.
The plot of the film is very simple, that is, a cargo ship was seized by customs, a foreigner escaped and was intercepted by Zhou Zhengli played by Nicholas Tse, and Zhang Yunnan played by Jacky Cheung received a notice and tried every means to keep these evidence.
The destructive nature of the cargo ship's contents has been linked to maritime disputes in two parts of East Africa, and these items originated in Thailand and were profited by brokers, involving a private company in Hong Kong.
Thailand sent people to investigate, and at this time, a group of people came to rob it openly, and the customs colleagues suffered heavy losses.
In order to investigate the initiator of the incident, his superiors were going to send Zhang Yunnan on a business trip to East Africa, but he was limited by violent depression and could not carry out this mission, so he immediately recommended Zhou Zhengli to go.
After some inquiry, it is impossible to transport these things from Thailand to East Africa via Hong Kong, without the internal response of the customs.
Unexpectedly, this undercover agent turned out to be him...... In the end, a sea chase action scene was staged.
The overall quality of "Customs Front" is average, and the advantages and disadvantages are very obvious.
Let's talk about the advantages first, the film has a lot of investment, with fictional East African war scenes, and a lot of sea chase action scenes, especially the runaway cargo ship rampaging in Victoria Harbour, which is eye-opening.
Nicholas Tse has a long-shot fight scene, the camera movement is very good, the clouds are smooth, and the fists are to the flesh, as if he has seen Donnie Yen's "Anger. In general, Nicholas Tse is expected to succeed Jackie Chan.
Let's talk about the shortcomings, Qiu Litao is very bad, with a false suspense, he has been hanging everyone, in the process of watching the audience, the customs Neiying once made me suspect that it was his girlfriend or top boss, and in the end, there was no reversal, Neiying was still him.
The plot seems a little thin, and the motives for Neiying are too incredible, and such a big case can't be realized by him alone.
Qiu Litao used the script of "Sweeping Drugs 3" and borrowed "Rage. The shell of "Serious Case", set on the plot structure of "Wushuang", created this movie, except for the explosion, there is no trace of moving and reflective content.
"Customs Front" is still a little worse than "Kowloon Walled City" and "Negotiator" some time ago, with a personal rating of three stars and 7.2 points, which can be seen.
3. Without Donnie Yen, Nicholas Tse can't carry the box office.
In addition to the plot reasons, there is also a very important reason why "Customs Front" hit the street at the box office, that is, Nicholas Tse's ability to carry the box office alone is too poor.
At present, the top three box office movies starring Hong Kong stars are Jackie Chan, Donnie Yen and Chow Yun-fat, followed by Louis Koo, Tony Leung, Aaron Kwok, Andy Lau, Cheung Ka-fai and Lau Ching-wan.
Jackie Chan has "Kung Fu Yoga", "Jedi Escape", "Zodiac", "Lion from the Sky", "Railway Flying Tiger", "British Showdown", etc.;
Donnie Yen's "Angry Case", "Ip Man" series and "Chasing the Dragon";
Chow Yun-fat's representative works are mainly "Wushuang" and "Macau Vice" series.
It is not difficult to see from the list that Andy Lau has acted in a lifetime, and the box office of the starring actor is not as good as Donnie Yen, and Nicholas Tse is even more nameless on the list.
As we all know, the reason why theatrical movies invite famous actors is because of their box office appeal.
If you look at Shen Teng's movies with high "content", the box office has almost exploded, Wu Jing now has a very unique vision for film selection, and Jia Ling, who is the one who came from behind, can earn high box office movies.
In other words, as the same leading actor, why some actors have a salary of more than 50 million, while others only have a few million. The producers invited you to star in order to let you earn box office for them.
Whether an actor has a basic plate, the box office data is clear at a glance, and the box office of the main movie directly affects the appeal of the actor, Nicholas Tse, as the mainstay of Hong Kong films, has also made dozens of movies for more than 20 years.
But his movies have never been recognized by the audience, and he is still ranked 15th, with a total box office of only 1 billion, and the highest is "One Life" in 2014.
As of 2024, the highest-grossing film released in the mainland by Hong Kong films is "Angry Case" starring Donnie Yen and Nicholas Tse, with a total box office of 1.329 billion.
Although Nicholas Tse participated in this movie, the vast majority of the audience still came for Donnie Yen's action scenes, and Nicholas Tse was a super show, because his performance in the movie was really remarkable.
In "Customs Front", because Jacky Cheung received the box lunch earlier, Nicholas Tse is a veritable first actor, and he is also the action director of the film.
"Customs Front" hit the street at the box office, and has a close relationship with him, which also shows from another aspect that without Donnie Yen, Nicholas Tse really can't carry the hospital; Line box office.
Fourth, the cost of 200 million, Emperor Pictures lost 100 million.
The box office of "Customs Front" is like this, Brother Brown really didn't expect it, because the film involves a lot of big scenes, and the visible silver is burning, according to media reports, the budget cost of this film is as high as 200 million.
According to the calculation of the triple investment ratio, the theater box office must get more than 600 million yuan in order to return to the cost, but now the total box office in the mainland is predicted to be only 180 million, how can this be good?
Also, the film was released simultaneously in Hong Kong, and there was no movie-watching frenzy like "Kowloon Walled City", and on the fourth day of the opening on Sunday, the single-day box office fell to 290,000 Hong Kong dollars, losing to "Mind Agent 2", "Despicable Me 4" and "A Quiet Place: Invasion Day".
Even "The Negotiator", which was released for three weeks, couldn't beat it, and the box office was really thorough.
The mainland box office of "Customs Front" plus the negligible box office revenue in Southeast Asia will total about 230 million yuan, and it is expected that this film will bring a huge loss of more than 100 million yuan to investors.
It is learned that the main investor of the film is Hong Kong's Emperor Pictures, maybe Yang Shoucheng didn't expect this time that Nicholas Tse's ability to carry the box office would be so poor, right?
Have you seen the movie "Customs Front"? What do you think is the reason for the box office hit?
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The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office -
The box office of "Customs Front" with a cost of 200 million yuan hit the streets, and without Donnie Yen, Nicholas Tse would not be able to carry the box office
Personal opinion, for reference only