The price level of the Lexus series models has been very strong for many years, and the price level is relatively high. As a second-tier luxury brand, the Lexus brand has been very competitive with Mercedes-Benz, BMW, and Audi in recent years, but it has not affected the price level of Lexus at all. The main reason for the relatively strong price level of Lexus models is that the Lexus series is an imported series model, and the overall cost of imported models. It is difficult to compare with domestic series models and joint venture series models, so Lexus has not had an advantage in terms of price level for many years, so at present, Lexus has also changed its strategy, and it is expected that the price level of Lexus series models will be greatly reduced in 2025 to build a factory in China and launch joint venture series models, improving the cost performance of the model.
Lexus
At present, in the domestic market, there is no difference in the overall product strength of imported series models and joint venture series models, and the difference between imported series models and joint venture series models in the early domestic market is still relatively large. The overall product power of the imported series models is more sufficient, and the imported series engines are used, and at present. The difference between imported series models and joint venture series models in terms of software and hardware matching is not very large. It is only in terms of wheelbase that there is a difference, and the wheelbase of the domestic series models is longer and stronger.
The price level of the overall model will drop significantly, and the cost control of the model will be reflected. The overall cost performance and competitiveness will be more sufficient. The brand power of the Lexus series models in recent years is still relatively prominent, and there is no advantage in terms of price level alone.
At present, there are fewer and fewer imported series models of domestic series models, and more is the emergence of joint venture series models and joint venture series brands, even Mercedes-Benz, BMW, and Audi, so Liu Sasi enters the joint venture series, and the overall competitiveness will be stronger, more attractive, and more friendly to young people.