"I've only seen it on TV before, but today I saw the intangible cultural heritage of the entire Dongying City on the spot, which was really shocking." "With such a good platform to showcase our intangible cultural heritage, I hope that more young people will join the team of intangible cultural heritage." …… During the Dragon Boat Festival, the launching ceremony of the 2024 Dongying "Cultural and Natural Heritage Day" publicity and display activities and the theme series of activities of the "Ingenuity and Good Things, Hi Shopping Intangible Cultural Heritage" shopping festival were held in Dawharf Town, Guangrao County. The beating drum beat of the short spike flower drum, the humorous performance of Sun Dou running the donkey, and the simple singing voice of Lu Opera...... Let people feel the great charm brought by the protection and inheritance of intangible cultural heritage.
Ancient skills nourish a family, uninterrupted inheritance and continue a culture, and innovation gives new life to culture...... As the venue for the event, Dawharf Town, Guangrao County, used the event as a platform to let the time-honored local skills flourish again, not only embellishing the colorful life, but also becoming a new magic weapon on the road to prosperity.
The intangible cultural heritage of the town of the big wharf is reed. (Data map)
Childhood memories are full of the taste of the years
"The tiger chicken is here!" With bowls of steaming tiger head chicken on the table, the footsteps of the New Year are approaching. In the memory of the people of the big dock before the 80s of the last century, the tiger head chicken is associated with the New Year, the soft chicken is soaked in the mellow chicken soup, and the smell of red candles burning in the lanterns, and the ink fragrance emitted on the Spring Festival couplets indicates the arrival of the new year. Tiger head chicken is one of the famous foods in the town of Grand Wharf, and the taste has remained unchanged from generation to generation for more than 500 years. As the fourth-generation inheritor of "Wu's Tiger Head Chicken", Wu Qingguo took this childhood taste into the ranks of famous dishes in the Chinese farmers' harvest art villages, and walked into the lens of the Central New Year's Intangible Cultural Heritage Night.
The town of the Great Wharf used to be a place where the sea and lake retreated, and the reeds were thick. People take local materials, whether it is a kang mat, a reed mat for drying grain, or a pot lid and basket in the stove room, all of which are woven from reeds. "Take a reed of uniform thickness and good color, split it into several pieces and soak it in water to soften it. It is then crushed with a stone to make it softer. Then weaving, and finally the edge of the nest. Xu Zunxing, as the representative inheritor of reed weaving in Dawharf Town, the scene of his mother and sister weaving reed mats for him to read has always been a difficult and warm picture that cannot be erased from his memory.
"Bang, bang, bang" is the sound of the crash of the machine. Just after the beginning of spring, when the farm work is not busy, the looms in many families in the town of Grand Wharf start working. Bed sheets, quilts, clothes, and even the fabric that people put in the soles of their shoes all come from the loom in front of them. Whoever has a happy event and sends an old coarse cloth sheet is the best blessing to the newlyweds. The image in this memory has been haunting Wang Xiuying, member of the village committee of Maer Village, Daquan Town, and chairman of the Women's Federation, for many years. She has always been curious about the inheritance of this old craft, waiting for an opportunity to come.
The glorious reappearance of the joint construction escort of intangible cultural heritage
Walking into the intangible cultural heritage museum of reed weaving in Dawharf Town, the reeds that exude fragrance are shuttled back and forth in people's hands, flying up and down, and after more than a dozen processes of "transformation", they have been transformed into handicrafts. "My childhood attachment to reed weaving, the art skills of professional colleges and universities, and the experience of realizing the transformation of intangible cultural heritage skills have ignited my hope and courage to protect and inherit reed weaving skills." Xu Zunxing said he would do it.
Also thinking about Xu Zunxing is his classmate Wu Qingguo. Although tiger head chicken was delicious, it was mostly sold in bulk in Grand Wharf Town at that time, and there was no market. In order to let this craft develop, in 2021, Wu Qingguo established an intangible cultural heritage workshop, and he said with deep emotion: "The simpler the ingredients, the more we must do them with heart, keep integrity and innovation, so as to make the craftsmanship left by our ancestors into a taste that is recognized by the people." ”
"Our custom here is to marry a daughter-in-law to accompany the old coarse cloth, sometimes as a gift, many outsiders come to buy this cloth in the house." Wang Xiuying has always wanted to do something for the village, and an old coarse cloth textile competition made her more determined to set up a workshop to bring women to earn money. The financial support brought by the first secretary of the village turned her idea from an idea into a reality.
Intangible cultural heritage, condensing the pursuit of a group of inheritors like Xu Zunxing, Wu Qingguo, and Wang Xiuying, who have complexes and want to do things, they are like sparks, and with the support of the local party committee and government, they will become a prairie fire. In recent years, based on the actual situation, the town has been jointly built together, changing from a single fight to a joint victory, establishing an intangible cultural heritage industry alliance, introducing cultural and creative companies, and setting up a business platform company, creating a new engine for the intangible cultural heritage economy through product co-creation, technology co-learning, traffic complementarity, channel sharing, and win-win cooperation. At the same time, extending the industrial chain, promoting the development of intangible cultural heritage-related industries, and relying on the new cultural tourism consumption format, more and more comprehensive experience projects with rural characteristics are growing and expanding.
Project industrialization The old skills have become a new way to get rich
An intangible cultural heritage project is an industry that enriches the people. There are 16 intangible cultural heritage items that have been successfully declared in Dawharf Town, which have supported people's production and life in the past, and at present, they have broadened the way for village collectives and rural idle labor to get rich and increase income, and created a new engine for the town's economic development. Since 2023, Da Wharf Town has established a Gengpai business platform company to provide full-chain services such as brand cultivation, production guidance, policy guidance, and marketing for project growth. At present, 8 trademark brands such as Luhua Feixue have been incubated, intangible cultural heritage workshops and branch leading cooperatives have been established, 10 cultural and creative companies have been introduced, and 10 new industrial chain projects have been introduced, with annual sales of intangible cultural heritage products of 83 million yuan, 2,200 people have been employed, and the per capita annual income has increased by more than 8,000 to 30,000 yuan.
The town of the big wharf broke the small workshop operation in the past, introduced advanced management concepts to implement corporatized operation, and expanded the traditional reed mat weaving to more than 200 categories in 7 categories such as handicrafts, with annual sales of more than 3,000 yuan. The "Thousand Weaving Shuttle" Old Coarse Cloth Gongfu Workshop explored the marketing model of "cooperatives + masses + e-commerce", driving the employment of more than 500 people. The annual sales volume of the products of the Tiger Head Chicken Intangible Cultural Heritage Workshop is 200,000 boxes, driving more than 10 production workshops in the town to achieve entrepreneurship and prosperity.
Recently, the Provincial Department of Culture and Tourism released the first batch of typical cases of intangible cultural heritage in the province to help rural revitalization, and the "old skills" of Da Wharf Town to unlock the "new way" of common prosperity were selected as typical cases of townships (streets). "In the next step, we will further consolidate the role of the whole chain of platform building, resource integration, internal and external introduction, and cultivation of leaders, and promote the development of the non-heritage industry in the direction of 'business branding, management standardization, and industrial scale', and contribute to the promotion of rural revitalization and common prosperity." Gao Xiaoming, Secretary of the Party Committee of Dawharf Town, said.
(Reporter Xu Hongfei)
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