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今天小编为您带来期刊论文《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》3 行为理论。
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Today, the editor brings “Behavioral theory of the journal article 《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》".
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内容摘要：Abstract
本期推文将从思维导图、精读内容、知识补充三个方面介绍期刊论文《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》3 行为理论。
This issue's tweet will introduce the journal article《Buyer Behavior in Quality-Dominated Multi-Sourcing Recyclable-Material Procurement of Green Supply Chains》from three aspects: mind mapping, detailed reading content, and supplementary knowledge, focusing on behavioral theory.
思维导图：Mind mapping
精读内容：Intensive reading content
在本节中，作者首先介绍了提出的一种买方行为理论来表征在买方质量感知不确定性下，多采购绿色采购中揭示的质量态度、心理利益和支付意愿之间的关系。
In this section, the author first introduces a proposed buyer behavior theory to characterize the relationship between quality attitudes, psychological benefits, and willingness to pay revealed in green purchasing under the uncertainty of buyers' quality perception.
然后，作者提出了5个假设，并详细介绍了假设的理论基础。假设1：买方对供应商提供的供应质量的感知会积极地影响买方对供应商质量的态度。假设2：买方对供应商提供的关系质量的感知会积极地影响买方对供应商质量的态度。假设3：买方对供应商质量的态度积极地影响了他们在价格谈判中的支付意愿。假设3a：心理效益增加了与供应商在价格谈判中买方质量态度对支付意愿的积极影响。假设4：买方对供应商的关系质量的感知与买方的支付意愿呈负相关。
Then, the author proposes five hypotheses and elaborates on the theoretical basis for each. Hypothesis 1: Buyers' perception of the supply quality provided by suppliers positively influences buyers' attitudes towards the suppliers' quality. Hypothesis 2: Buyers' perception of the relationship quality provided by suppliers positively influences buyers' attitudes towards the suppliers' quality. Hypothesis 3: Buyers' attitudes towards the suppliers' quality positively influence their willingness to pay during price negotiations. Hypothesis 3a: Psychological benefits enhance the positive impact of buyers' quality attitudes on their willingness to pay during price negotiations with suppliers. Hypothesis 4: Buyers' perception of the relationship quality with suppliers is negatively correlated with their willingness to pay.
知识补充：Knowledge supplement
1、关系质量 Relationship quality
关系质量指顾客对服务性企业及其员工的信任感和满意程度。为顾客提供专业服务(例如会计服务)、金融服务(例如保险服务)和商业服务(例如广告代理服务)的服务性企业应重视关系质量。这些企业有以下三个共同的特点：（1）服务人员为顾客提供复杂、持续的定制化服务；（2）许多顾客对这些服务不够了解，缺乏专业知识，往往无法正确评估服务实绩；（3）市场环境和供求关系经常变化。要有效地影响顾客的购买行为，服务人员不仅应为顾客提供优质的服务，而且应做好关系管理工作，使顾客成为本企业的忠诚者。
Relationship quality refers to the trust and satisfaction customers have towards a service firm and its employees. Service firms providing professional services (such as accounting services), financial services (such as insurance services), and business services (such as advertising agency services) should emphasize relationship quality. These firms share the following three common characteristics: (1) Service personnel provide customers with complex, ongoing, customized services. (2) Many customers lack sufficient knowledge and expertise about these services and often cannot accurately evaluate service performance. (3) The market environment and supply-demand relationships frequently change. To effectively influence customers' purchasing behavior, service personnel should not only provide high-quality services but also manage relationships well, making customers loyal to the firm.
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本文由LearningYard学苑整理并发出，如有侵权请联系删除。
参考文献：[1] Jiuh‐Biing Sheu. Buyer behavior in quality‐dominated multi‐sourcing recyclable‐material procurement of green supply chains [J]. Production and Operations Management, 2016, 25(3): 477-497.
文案|Whisper
排版|Whisper
审核|Wang