Zhang Yimou's first espionage work "On the Cliff", which became the most outstanding box office performance film in the May Day period this year, finally got 1.19 billion, and the works of the same genre can match the few of "On the Cliff".
First, Zhang Yimou did not meet an opponent in the May 1st show, and second, although Zhang Yimou is the first time to direct, but the story is well told, coupled with a strong cast, "On the Cliff" has such an excellent performance is not surprising.
After "On the Cliff", Zhang Yimou and his daughter Zhang Mo co-directed "Sniper" for the first time.
At present, this film has been officially announced and will meet the audience in the Spring Festival file in 2022. Choosing such a period of immortal fighting, Zhang Yimou is obviously full of confidence in his own work.
Can the "Sniper" film explode at the box office? Can this year's Spring Festival file win the box office championship and become another "Hello, Li Huanying"?
Judging from the propaganda slogan of the film "Sniper", "Defend the family and defend the country, eight consecutive five classes gather" still tells the story of the War to Resist US Aggression and Aid Korea, and there is also a slogan in the middle of the period that is "Ten thousand family lights, dedicated to the most lovely people".
Judging from such propaganda slogans, it is very similar to "Chosin Lake", and the promotional slogan before the release of "Chosin Lake" was "Exchange youth for mountains and rivers without regret, they are the heroes of the people, they are the backbone of China, they are the most lovely people." Both films mention that these fighters to resist the United States and aid Korea are the most lovely people, and it is obvious that in terms of themes, the two films have certain similarities.
Originally, films with war history themes did not occupy an advantage in the Chinese film market, but from Guan Hu's "Eight Hundred" to "King Kong Chuan" to today's box office hit "Chosin Lake", the advantages of this genre have gradually become prominent.
The sequel to "Chosin Lake", "Watergate Bridge", is unlikely to be released in this year's Spring Festival file, so Zhang Yimou's "Sniper" is the first film to use the dividends of "Chosin Lake".
However, compared with "Chosin Lake", the focus of "Sniper" is more specific, focusing on snipers, this group or even a specific character.
Judging from the poster of this film, most of the actors of "Sniper" are the raw faces in the eyes of the audience, except for Zhang Yu, who once came out of the circle with the role of yellow hair in "I am not a medicine god", other actors have a certain lack of national popularity.
This kind of bold new film lacks certain gimmicks, so what can really help the reputation of this work is the director Zhang Yimou and the theme of the film itself.
As for whether the box office performance of "Sniper" can dominate like "Chosin Lake", it is still unknown, but compared with "Chosin Lake", which has invested 1.3 billion yuan and gathered three famous directors and a number of actors with strong box office appeal, "Sniper" is still lacking, and it is not wise to choose the Spring Festival file.
In addition to comparing "Chosin Lake", "Sniper" itself has certain shortcomings, and environmental constraints are also prone to negative effects for "Sniper".
Nowadays, although the Spring Festival file has become more and more accommodating for good films, in this year's Spring Festival file, there are two films" "Hello, Li Huanying" and "Detective Chinatown 3", and the final box office performance is nearly 10 billion, but at present, there is no "fierce film" that really breaks the box office record in the Spring Festival file. "Wolf Warrior 2" was released in the summer file, "Chosin Lake" chose the National Day file, and neither film chose the Spring Festival file.
Most of the Spring Festival films will be reduced to cannon fodder, and often only one word-of-mouth work will be pushed to the climax by the audience, and "Hello, Li Huanying" relies on such word-of-mouth help.
This year's Spring Festival is expected to become the box office champion film "Four Seas" directed by Han Han, "Super Family" by the Happy Twist team, and "Miracle" directed by Wen Muye. Among these three films, the most concerned nature is naturally "Miracle" cooperated by Wen Muye and Yi Yanqianxi.
Wen Muye has the word-of-mouth gimmick of the debut work "I Am Not a Medicine God", and Yi Qianxi's box office appeal after "Chosin Lake" should not be underestimated.
Also starring as a young actor, Yi Qianxi is more popular than Liu Haoran, the protagonist of "Four Seas", and "Four Seas" can really support the box office is Shen Teng, who plays the male second in the film.
"Super Family" also has Shen Teng's joining, but how much the film's "Tenancy" directly determines the box office of "Super Family". If Shen Teng's lens is free in the trailer, the audience will still be dissuaded because of the lack of "tenancy".
And Ma Li's "This Killer Is Not Too Calm", Meng Meiqi's "My Heart Is Flying", Ren Dahua's "Tang Dao" and Wang Zhi's "Drama like Life", the possibility of entering the first echelon of the Spring Festival box office is almost zero. Although Zhang Yimou's "Sniper" has the blessing of a famous director and a popular theme, the cast is the biggest shortcoming.
Therefore, in this year's Spring Festival, the box office champion is likely to appear in the three films of "Super Family" and "Miracle", and the possibility of "Sniper" winning the championship is very small.