Under the wave of electrification and intelligence, many joint venture brands have been affected to a certain extent. However, it is precisely because of this impact that the comprehensive reform of the brand has been accelerated, for example, Beijing Hyundai proposed the "2025 New Plan". As the first model of the program, the MUFASA (hereinafter referred to as Musa) has also become a strategic model for Beijing Hyundai's "product transformation" and "brand to new".
Musa offers 3 ordinary version models and 3 high-end customized version models, with a price range of 12.18-167,800 yuan. At the same time, you can also enjoy policies such as "package your peace of mind", "package you save "salary", "gift PLUS: give you happiness" and other policies, you can also consult your local dealer for details. At present, the new car has officially arrived in the store, and "Car Market Pei Chat" also came to the store for the first time to take a real shot of the new car.
Hyundai i-GMP global platform build
Although Hyundai Motor has indeed been affected by domestic brands in the domestic market, Hyundai's performance in the international market is still very good. In 2022, Hyundai Motor Group sold a total of 6,848,198 vehicles worldwide, becoming the world's third largest car manufacturer, and Beijing Hyundai has gained nearly 12 million users in the domestic market for more than two decades.
Musa can be regarded as an upgraded version of the ix35, and its official positioning is "smart home SUV". The new car is based on Hyundai's i-GMP global platform, relying on platform empowerment, Musa has a long wheelbase, short front/rear overhang, low center of gravity, high rigidity light body, excellent chassis structure design, which can bring wider and more suitable passenger space, stronger body safety performance and more stable and comfortable driving experience.
Sensual movement design concept created
Musa is based on Hyundai's "sensual movement" design concept, while also incorporating "parametric gemstone" design elements. With gem-cut lines to create an angular design, Musa's design really brings us a strong sense of freshness compared to other models of the Hyundai family.
Inside the front grille of parametric gemstones, there are regular arrangements of wedge-shaped elements with a gemstone texture, and the design is very modern and bold. With the longitudinal arrangement of high and low beam groups and hidden LED daytime running lights on both sides, the overall effect is also a good sense of futuristic technology.
Mu Sa adopts a floating roof and a slightly slippery back styling design, and the whole car is also more dynamic. At the same time, the side and rear of the car are treated with a large number of gem-cut lines, which make the curved surface richer and look more shapely.
In terms of body size, Mu Sa's length, width and height are 4475/1850/1685mm, and the wheelbase is 2680mm, which is also leading in size compared to competitors such as Qashqai and Fenglanda.
The biggest highlight of the tail is naturally the LED light strip running through the ring, and the center of the light group is a high-gloss black panel, which is also equipped with a modern English logo, and the overall recognition is also very good.
The real shot model adopts a whirlwind-style five-spoke aluminum alloy wheel, which is very fashionable and sporty. The tyres are from Magis and are 225/55 R18.
The three-zone design meets a variety of needs
The interior of Musa adopts the Multi Zone intelligent three-zone design, which includes a sports-themed driver's seat, a stylish passenger seat, and an extremely comfortable rear space. The two-color spliced interior is combined with an integrated dual screen and longitudinal air outlets, and the overall look of the car is also very stylish and avant-garde.
The LCD instrument panel is available in 4-inch and 12.3-inch specifications, in addition, the 12.3-inch central control screen is equipped with intelligent network connection system 4.0, including voice recognition control, CarLife mobile phone interconnection, OTA remote upgrade, etc., and also built-in iQiyi video, QQ music and other applications, which can fully meet the intelligent needs of young people.
Thanks to the short front/rear overhang and long wheelbase advantages of the i-GMP platform, Musa's seating space performance is still very good. The front seats are wrapped in perforated leather, which has no problem with comfort and wrapping, and also offers electric adjustment of the main driver's seat and heated front seats.
Mu Sa has designed as many as 31 storage spaces, such as the opening and closing storage box in the front glove box of the front passenger seat, there is no problem in placing small items such as cosmetics, and there is also a hidden storage box in the rear door armrest, so there is no need to worry about insufficient storage space.
Mu Sa's rear space is also very knowledgeable, if the back of the passenger seat is put down, it is no problem for rear passengers to lay their legs flat. In addition, a bracket is designed behind the front seats to place tablets and enhance the entertainment of the rear row.
The conventional volume of the trunk is 451L, and the flatness is also very high, and the new car provides a compartment storage pallet for easy organization. In addition, the new car also provides a 220V power supply, and a 12V power supply is set on the left side, which can meet the power needs of travel emergency or camping.
Equipped with a 2.0L + 6AT power combination, driving assistance is the highlight
Musa is equipped with a 2.0-liter naturally aspirated engine with a maximum power of 118 kW (160 hp) and a peak torque of 193 Nm, mated to a 6-speed automatic manual transmission, and the lowest comprehensive fuel consumption per 100 km is 6.86L. Although the parameters are not eye-catching, the power matching is mature, and the smoothness and fuel saving are also very good.
Equipped with the "Hyundai SmartSense" intelligent driving assistance system, which has L2 level assisted driving capabilities, it can realize 24 advanced intelligent driving assistance functions, including high-speed driving assistance system (HDA), forward collision warning (FCW), automatic emergency braking (AEB), lane keeping assist (LKA) and other active safety functions.
Written at the end:
Mu Sa is undoubtedly a strategic model that Beijing Hyundai has high hopes for, the new car is mainly "intelligent two rooms and one hall on wheels", in addition to appearance, intelligence, power, assisted driving and other aspects have a good performance, the new car also added a lot of ingenious design on the basis of large space, which is indeed impressive.
Beijing Hyundai was also a prosperous time in the Chinese market, but the combination of multiple factors did affect sales. It can be seen that Beijing Hyundai also decided to fight a battle against the tide this time and showed considerable sincerity.