The 100 catties that Jia Ling lost are worth at least 2 million per catty

There is still a month before the curtain of the 2024 Spring Festival opens, and Jia Ling, who has "disappeared" for a year, has released a big move for her new movie.

On January 11, Jia Ling suddenly posted a Weibo post of "successfully losing 100 pounds", which exploded the hot search within an hour. Jia Ling revealed that for this new Spring Festival film "Hot and Hot" directed and starred by herself, she has "trained herself to look like a boxer".

The news of Jia Ling's weight loss also set off a heated discussion in the circle of friends. "Lose 100 pounds? How many pounds did she have?" Many big Vs in the medical and health fields also took advantage of the trend to gain popularity and gave suggestions that "rapid weight loss is not conducive to physical health".

But what people are most curious about now is what happened to Jia Ling after throwing off 100 pounds of weight. But this is obviously the "top secret" of the film in the future, and it is being covered by Jia Ling's team.

According to Xiao Lu, a practitioner close to "Hot and Hot", he revealed to "City Boundary" that Jia Ling's weight loss was completed under the guidance of a professional fitness team, and the effect was "basically a big change in life". For this reason, Jia Ling has given up almost all public activities in the past year, so she has lost a lot of income. In the 8th season of "Ace vs. Ace", which will be broadcast in October 2023, Jia Ling, as the host, was also absent due to the filming of the movie.

Jia Ling's great determination to lose weight and sacrifice a year's income has also raised the industry's expectations for "Hot and Hot". Xiaolu believes that "Hot and Hot" has shown the "champion phase" of the Spring Festival box office, "It makes no sense not to explode." ”

According to Zhang Yuan, a film and television industry producer, told "City Boundary" that in 2021, "Hello, Li Huanying" directed by Jia Ling unexpectedly won 5.4 billion box office and entered the top three in the mainland box office list. But the biggest winners at that time were the number one producer, Beijing Culture, and the guaranteed distributor of the film. "At that time, Jia Ling was a fledgling director, but she was still conservative, and in the end, her box office share was up to 100 million."

And this time, Jia Ling, who has bet on her income and weight, can she make a splash in the Spring Festival stall and replicate the miracle of "Hello, Li Huanying" again?

01, the disappeared Jia Ling

On January 11, Jia Ling officially announced her weight loss results, saying that "there is a past me in the movie, and there is also a new me". So far, the Weibo has been retweeted more than 1 million times. One of the most liked comments on Weibo is: "Shoot yourself, direct yourself, act by yourself, the real heroine Shuangwen." ”

An hour after the Weibo release, the news of Jia Ling's weight loss dominated many Weibo hot searches. "Hot and Hot" will be set for February 10, the first day of the Lunar New Year, starring Jia Ling and Lei Jiayin, starring Zhang Xiaofei, Zhao Haiyan and others, and attracted Yang Zi, Sha Yi, Li Xueqin, Ma Li, Qiao Shan and others to help.

According to official information, "Hot and Hot" is adapted from the Japanese film "100 Yuan Love" released in 2014 and starring Sakura Ando. The original movie is depressing and gloomy, telling the story of a 32-year-old "abandoned house" woman who uses boxing to regain her dignity after repeatedly being hit by family, life, and love.

For a long time, the theme of "boxing" has been a hot spot for adaptation of film and television dramas, and excellent works have been produced frequently for decades. From "Raging Bull" to "Million Dollar Baby", the stories of those little people who run into walls everywhere, are insulted and damaged in life, and through boxing training, they swing a powerful blow to fate will always let the audience see the enthusiasm and brightness of life.

Although Jia Ling has worked hard for many years, she has repeatedly played the role of a ridiculed "clown" in her performances. Among her audience, there are many voices looking forward to her transformation and counterattack, which also coincides with the story of "100 Yuan Love".

Perhaps in order to recreate the blockbuster effect behind her, Jia Ling has basically disappeared from the public eye in the past year. When his friend Yuan Hong was helping Jia Ling promote the movie, he revealed that Jia Ling's body fat rate has dropped to around 10%.

Although the post was later deleted by Yuan Hong, the curiosity of many netizens has been stirred up, saying that it is unbelievable. Reaching a body fat percentage of 10% while maintaining muscle health, it has been able to enter the elite athlete sequence. According to the American Athletic Association, the body fat percentage of the average male athlete is 6%-13%, and that of female athletes is 14%-20%. Bodybuilders have the lowest body fat percentage, ranging from 5% to 8% for men and 10% to 15% for women.

In contrast, Ronaldo, as a fitness maniac, has top-notch muscle lines and explosiveness. He maintains a body fat rate of 7% all year round, which is already seen as the limit that ordinary people can achieve.

▲ (Cristiano Ronaldo, who claims to have a body fat rate of 7%)

Therefore, if Jia Ling's 100 pounds and 10% body fat rate are real, the presentation effect on the movie will undoubtedly be very amazing - and it will definitely become the biggest attraction and marketing gimmick of the film.

And in the past year, Jia Ling's crew has undoubtedly been successful in keeping this secret. Jia Ling's last appearance was on April 29, 2023, and on Jia Ling's birthday, Zhang Xiaofei posted a recent photo of Jia Ling. In October, the 8th season of "Ace vs. Ace" was officially announced, and Jia Ling, who is responsible for funny, is not among them. Jia Ling posted an article confirming that she was absent due to filming, and attached a "leave note".

And Jia Ling's image after "transformation" has not yet been discovered by "Reuters" or fans. "Maybe she's walking down the street now, so thin she's unrecognizable. In a film and television group, someone joked.

02. How much is the 100 pounds lost worth?

In the Spring Festival stalls not long after, if Jia Ling can appear with a muscular line image, this in itself will be the best interpretation of a cool heroine. If Jia Ling can replicate the box office miracle of "Hello, Li Huanying" again, how much return is she likely to get from it?

In recent days, some people have begun to calculate how much each catty of 100 catties Jia Ling lost is worth back the fare.

Zhang Yuan revealed to "City Boundary" that in 2021, although "Hello, Li Huanying" came out of the encirclement of "Detective Chinatown 3", set an astonishing box office result of 5.431 billion yuan, and won the third place in the box office in Chinese film history, but Jia Ling's own income from "Hello, Li Huanying" may be far less than the outside world estimates.

"The success of "Hello, Li Huanying" has the right time, place and people, when the audience began to get tired of the lack of sincerity of the platter blockbuster, and the uncertainty of the external environment made some masterpieces hesitate to enter the Spring Festival file. Later, many people celebrated the New Year on the spot, and the Spring Festival stalls doubled out, and Jia Ling's recollection of her mother's comedy and warmth route was an unexpected success. ”

However, due to various factors at that time, judging from the long distribution list of "Hello, Li Huanying", Jia Ling still lacks full confidence in the income of the movie. The film has 7 producers, 19 co-producers, 4 distributors and 4 co-distributors. According to Tianyancha App, Jia Ling holds 65% of Big Bowl Entertainment, ranking 6th among the producers in the list.

Although the proportion of investment by all parties in "Hello, Li Huanying" is unknown, in February of that year, when the box office revenue just exceeded 2.8 billion, Huayi Brothers, one of the co-producers of Beijing Culture and Co-Producers, disclosed the income from "Hello, Li Huanying" in the financial report: as of 24:00 on February 17, 2023, Beijing Culture comes from box office revenue of about 60 million to 65 million yuan, and Huayi Brothers comes from box office revenue range of about 8.6 million yuan to 10.31 million yuan.

According to this, Beijing Culture's revenue from movies accounts for about 5.5% to 5.96%, while Huayi Brothers is less than 1%. Therefore, Jia Ling's big bowl entertainment should benefit from a lower proportion than Beijing Culture and higher than that of Huayi Brothers. According to the above financial report, according to the final box office of 5.431 billion, the box office revenue of Beijing Culture may be around 122 million, and the revenue of Big Bowl Entertainment will be significantly lower than this figure.

In addition, due to the great variables in the film market in 2021, according to the Beijing Cultural Financial Report, "Hello, Li Huanying" has made a guaranteed release with a "box office of 1.5 billion yuan" as the benchmark. According to the industry model, after the box office exceeds the guaranteed income, the minimum distribution income is removed, and the net revenue sharing ratio between the investor and the distributor is generally about 3:7.

Therefore, more than 1.5 billion yuan of box office revenue, the distributor will also siphon a large part of the revenue. The biggest winner behind "Hello, Li Huanying" is likely to be the guaranteed distributor of "stealth", and the income from Big Bowl Entertainment may be less than 100 million yuan.

In addition, at that time, according to industry rumors, Jia Ling's salary in "Hello, Li Huanying" was 50 million. And this time, with the lessons of the past and a stronger "weight loss" gimmick, Jia Ling should be able to get a greater salary, account sharing, and distribution rights in the new work.

According to the Lighthouse Professional Edition, there are currently 8 producers of "Hot and Hot", and Big Bowl Entertainment ranks 5th, and no co-producers and distributors are shown. Combined with the box office revenue, as well as Jia Ling's salary and directing commission in the new work, Zhang Yuan predicts that "Jia Ling's income this time is expected to exceed 200 million yuan."

03, what kind of comedy is it?

However, while the Spring Festival stalls have always been lucrative, they are also full of murderous opportunities. Generally speaking, only strong players dare to enter this schedule. This year, what are the opponents in front of Jia Ling?

Up to now, 6 films have been officially announced. In addition to Jia Ling's "Hot and Hot", there are also the movie "Article 20" directed by Zhang Yimou and starring Lei Jiayin, Ma Li, Zhao Liying and others, "Flying Life 2" directed by Han Han and starring Shen Teng, "Mr. Red Carpet" directed by Ning Hao and starring Andy Lau, "Let's Shake the Sun Together" directed by Han Yan, starring Peng Yuchang and Li Gengxi, and the most stable cartoon "Nail Household" contestant "Bear Infested: Reversing Time and Space".

Liu Jin, a film and television industry distributor, told the "City Boundary" that judging from the film list, this year's "gold content" seems to be inferior to last year's Spring Festival. "Almost all of them are comedies with water, and the production cycle is relatively short, which seems to be a little lacking in confidence."

Looking back at the Spring Festival file in 2023, from the much-anticipated big production "The Wandering Earth 2", to the story and drama "National Teacher Production" "Man Jianghong", to the niche personalized word-of-mouth work "No Name", and the high-quality "Ten Years of Sharpening a Sword" cartoon "Deep Sea", it can be described as high-quality and blooming. "Because last year's Spring Festival file was also affected by the environment, it was manifested in the fact that although the quality of the film was high, the file was set in a hurry, and the publicity time was short but the intensity was large. Therefore, after the holiday, it also showed a strong long-tail effect," Liu said.

In the end, the 2023 Spring Festival file will receive 6.765 billion yuan, ranking second at the box office in the same period in Chinese film history.

And this year, there are very few customized or big-budget movies like "Hot and Hot" that are specially tailored for the Spring Festival. At present, the more competitive is Zhang Yimou's realistic comedy "Article 20". The film tells the story of a prosecutor who is involved in a hugely divisive case, which leads to a ridiculous story. This is also Zhang Yimou's appearance in the Spring Festival file for three consecutive years, relying on stable performance, "Article 20" is expected to continue to achieve a bumper harvest.

And "Flying Life 2" is an "insurance" card. In the Spring Festival of 2019, "Flying Life" directed by Han Han finally won a box office of 1.729 billion yuan. This number is tepid in the Spring Festival stalls, with a Douban score of 6.9 points. If there are no accidents, the identity of "second-line escort" may be continued.

The more variable ones are "Mr. Red Carpet" and "Let's Shake the Sun Together". "Mr. Red Carpet" is directed by Ning Hao and starring Andy Lau, telling a satirical story of the entertainment industry's own: Andy Lau won the best actor, cooperated with director Lin Hao to shoot rural films, and made a series of absurd jokes. The film was screened at the Toronto International Film Festival in Canada in September 2023, and the filmmakers who watched it had a split evaluation. Some people said that the narrative in the second half of the process is more chaotic, and there are doubts about whether the entertainment industry's self-talk and self-sprouting enclosure can impress the broader audience of the Spring Festival stalls.

"Let's Shake the Sun Together" is the last work of director Han Yan's "Life Trilogy" after "Get Out! Tumor" and "Send You a Little Red Flower". Since the first two films have a good reputation and have also captured a part of the young audience, it is worth looking forward to whether this time the movie can leverage a larger market in the Spring Festival file through word-of-mouth.

However, the production, publicity, and film scheduling costs required behind the Spring Festival stalls have also discouraged many people. "At most, two blockbusters and one small and medium-sized production will win, and the rest will be cannon fodder. Liu Jin said. In 2023, the industry estimates that the box office of "Man Jianghong", "The Wandering Earth 2" and "No Name" will reach about 1.5 billion in order to recover the cost - and the box office of "No Name" will finally stop at 931 million.

Liu Jin judged that at present, with the theme of "Hot and Hot", Jia Ling's weight loss, and the popularity accumulated before, there is a high probability that a blockbuster has been locked in a box office harvest. "Whether you can win the Spring Festival championship also depends on the performance of other opponents. ”

In addition, Liu Jin believes that there is still a variable in this year's Spring Festival stalls. Since the length of several Spring Festival movies in 2023 has been shortened to nearly 3 hours, this also requires theaters to make more film scheduling trade-offs. "Last year, except for "The Wandering Earth 2" and "Man Jianghong", the box office of the later films was broken. This year it's all comedy, and the length of the film has been significantly shortened, so if the ticket price is right, it could accommodate more players."

However, now more and more "assertive" audiences generally put the reputation of the film in the first place. In 2021, in addition to "Hello, Li Huanying", although "Detective Chinatown 3" won a box office of 4.523 billion, the Douban score was only 5.3 points, and "Assassination of a Novelist", which ranked third at the box office, only scored 6.5 points.

In 2022, the tear between the film's word-of-mouth and ticket prices has reached its limit. "Shuimen Bridge of Changjin Lake" won 4.067 billion box office, but the score of 7.2 on Douban is unsatisfactory. The comedy "This Killer is Not Calm", which ranked second at the box office, only scored 6.2 points, and "Four Seas" only scored 5.3 points.

Therefore, it can be said that the Spring Festival stalls in 2023 will be able to recover precisely because of the return of word-of-mouth and the decline in ticket prices. "I hope that the filmmakers can come up with excellent works and stop wasting the feelings of the audience. Liu Jin said.

(Xiaolu, Zhang Yuan, and Liu Jin are pseudonyms in the article)

Author | Li Yuan

Edit | Dong Yuqing

Operations | Liu Shan