Apple's iPhone 15 series has slashed to a record low, intensifying competition in the market

PConline太平洋科技

2024-06-03 17:31Published in Guangdong Digital Creators

Apple recently launched a new round of promotions for its iPhone 15 series, and the prices of all products have dropped to an all-time low.

Specifically, the starting price of the iPhone 15 has dropped to 4553 yuan, while the starting price of the iPhone 15 Pro is 5896 yuan, while providing 6 interest-free offers for a limited time.

For example, in the self-operated flagship store of Apple products JD.com, the minimum price of iPhone 15 128GB Plus members is 4553 yuan, while the highest discount of iPhone 15 Pro Max 512GB reaches 2422 yuan, and the final price is 9577 yuan.

Behind this price reduction strategy is the reality that Apple faces fierce competition in the Chinese market. According to IDC, China's smartphone market shipments increased by 6.5% year-on-year in the first quarter of 2024, with Honor and Huawei tied for first place with a market share of 17%, followed by OPPO, Apple and Vivo with market shares of 15.7%, 15.6% and 14.6%, respectively. This indicates that Apple's share of the Chinese market has declined, and it is very close to the market share of its competitors, so Apple has had to cut prices to attract consumers.

However, this price-for-volume strategy may bring uncertainty to Apple's future development. IDC analyst Will Wong pointed out that the increase in iPhone shipments may be due to Apple's preparations for the upcoming 618 shopping festival, but also reflects the tendency of high-end smartphone users to buy higher-quality devices for longer use, which will lead to longer replacement cycles.

The price of the iPhone 15 series after the price reduction is already comparable to that of domestic flagship phones, and consumers will face the decision of choosing iPhone 15 or domestic flagship phones such as Huawei and Xiaomi at the same price.

Editor's Comment: Apple's price reduction strategy is undoubtedly in response to fierce competition in the Chinese market, especially in the face of strong challenges from local brands such as Huawei, Honor, OPPO and vivo. As consumer demand for high-end devices increases, Apple needs to continue to innovate and improve product performance to maintain its market leadership. For consumers, this is a critical moment to choose between a more cost-effective domestic flagship or stick to brand loyalty.

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