2024 China Life Customer Day series of reports
On June 1, the 18th "China Life 616" Customer Festival with the theme of "Hand in Hand with China Life, Smart Future" was officially launched, and the three major business segments of Chinese Life Group's insurance, investment and banking made efforts in the same direction, adhering to the people-centered development idea, and striving to provide customers with comprehensive, multi-level and warm comprehensive financial services.
National fitness comes together
Glamour life is more exciting
In recent years, people's health awareness has been continuously improved, more attention has been paid to the pursuit of healthy life, and active fitness and scientific fitness have increasingly become the conscious choice of the people. China Guangfa Bank, a member unit of Chinese Life Group, planned a series of brand activities in the health category, which was officially launched during this customer festival, responding to the call of "building a strong sports country and a healthy China" with practical actions.
The neon dress turns with the wind, and there is a dream when the bottle is entered
The summer overture is already quietly playing in the air
Two exciting national fitness activities
It's about to kick off this month!
Are you ready?
"Dance" is more exciting
Light up your life
As a square dance event covering more than 20 cities across the country and with 8 years of experience in organizing competitions, the "Free Card Cup" Square Dance Competition of China Guangfa Bank was held again this year. This competition will be set up in more than 20 cities such as Shenzhen, Shanghai, Hangzhou, Ningbo, Zhengzhou, etc., to provide a platform for middle-aged and elderly customers to show themselves, fitness and entertainment, and further enhance the people's sense of access and happiness to pension financial services.
The "Zizaika Cup" Square Dance Competition kicked off in each competition area in June, and the participating teams showed off their dance skills and competed for talent to compete for the promotion places, while also having the opportunity to win rich rewards. The winning dance teams of each competition area will gather at GF Nanhai Financial Center to carry out a peak showdown, setting off a national fitness boom. It is worth mentioning that for the first time, the competition will adopt full online registration and voting, and participants only need to log in to the mobile banking of China Guangfa Bank to complete the registration and voting, which greatly improves the participation and convenience of the event.
Greet the "basket".
Depicting hot-blooded youth
As the official partner of the CBA League, China Guangfa Bank has been committed to promoting the development of mainland basketball and constantly fulfilling its original mission of protecting a better life and improving people's livelihood and well-being. In March this year, China Guangfa Bank launched the "GF Juniors" Basketball Star brand activity at the Xiamen CBA All-Star Weekend to help young people who love basketball realize their basketball dreams. This summer, the "GF Juniors" Basketball Star Elite Challenge will also be fully launched, basketball teenagers from 15 cities will compete for seats in 50 national training camps through layers of competition, win face-to-face interaction with CBA stars, and receive guidance from a professional coaching team.
The 18th "China Life 616" Customer Festival has been launched, and China Guangfa Bank will continue to dig deep into the momentum of comprehensive financial development, fully practice the political and people's nature of financial work, improve professionalism, strive to play a role in benefiting people's livelihood, promoting consumption and stabilizing growth, support the construction of a healthy China and a sports power, and continue to write a new story of "sports + finance".