Today, the platform knowledge content shared by Xiaobian with you includes the introduction of several tools such as platform custom crowds, conversion tracking, cloud music account binding, operation logs, and APK package management.
1. Customize the crowd
The page layout of the custom audience page is as follows: it consists of a query box, a new audience button & a list area.
2. Conversion tracking
Illustrate:
(1) Tracking leads: It is suitable for the return of conversion data for web promotion types;
(2) Tracking applications: Conversion data is reported back to the application promotion type;
3. Cloud Music account binding
The cloud music account page is shown in the figure below: advertisers can bind their own cloud music accounts on this page.
【Instructions for use】
(1) Only one account can be bound at the same time, if the advertiser wants to modify the bound cloud music account, click the "Modify bound cloud music account" button in the upper left corner, and the original account status will be changed to "unbound" after the modification;
(2) After the cloud music account is linked, the advertiser will be able to directly see the joint test ad in the song comment area of the cloud music account on the conversion tracking page.
【Binding Steps】
(1) Click [Tools] and click [Cloud Music Account];
(2) Select "NetEase Email Account Login", log in with the advertiser account password, and the right figure shows after the binding is successful;
Fourth, the operation log
Illustrate:
(1) Operator: support system/user owner/agent operation screening
(2) Object: Support filtering by advertising plan, advertising sheet, creative, custom crowd, and account;
(3) Operation type: support filtering by adding, deleting, and modifying;
(4) Support search according to plan/advertisement/creative.
5. APK package management
The APK package management page is shown in the image below: Advertisers can upload APK packages from this page and apply them to the ad sheet editing for Android app ads in the future.