Factory closures, layoffs, and production cuts! Can you still buy the current Dongfeng Nissan?

Travel Bureau

2024-06-24 15:29Published in Chongqing

How brilliant the joint venture brand was in the past, how lonely it is now. In recent years, with the invasion of self-owned brand new energy vehicles into various segments, the share of joint venture brands in the Chinese market has been shrinking, and almost every year there are brands announcing delisting or withdrawal from China.

According to the Nihon Keizai Shimbun, Asahi Shimbun and other media reports, Nissan Motor has announced that it will close its passenger car plant in Changzhou, Jiangsu Province on June 21. According to insiders, after the factory is closed, most of the layoffs will pay at least N+1 compensation, but there are also a small number of high-level executives who go to other bases or resign and leave directly. I have to say that the joint venture car companies are still quite generous in terms of compensation, like Honda's previous layoffs, Honda's employees are begging to be laid off, just because the compensation is high.

At the same time, the above-mentioned media also reported that Nissan Motor decided to reduce its production capacity in China by about 10% due to the decline in sales.

It is worth mentioning that Dongfeng Nissan's Changzhou plant only rolled off the assembly line of the first car on November 18, 2020, and it has only been less than 4 years since the factory was closed, showing Nissan's difficult situation in the Chinese market.

In addition to the closure of the Changzhou plant, on June 17, the news that Dongfeng Nissan's Yunfeng plant will be used to produce a new pure electric SUV jointly developed by VOYAH and Huawei - VOYAH Soulmate has spread far and wide, which has attracted great attention in the automotive circle.

According to the Travel Bureau, the Yunfeng factory is located in the Wuhan Economic and Technological Development Zone, and was on the list of national intelligent manufacturing demonstration factories in November last year. The company has already put into production models such as the X-Trail, X-Trail e-Power and Dongfeng Nissan brand's only all-electric model, the Arrow.

Although VOYAH later denied that Dongfeng Nissan was an "OEM" and said that it only produced at the location of Dongfeng Nissan's Yunfeng plant, this explanation lacked strength.

Judging from the current development trend of China's auto market, it is the general trend to enter the era of electrification, and joint venture brands that are slow and difficult to transform are constantly being eliminated, and in October last year, GAC Mitsubishi, one of the Japanese joint ventures, announced its withdrawal from the Chinese market.

Although the Travel Bureau feels that Nissan will not be the next after Mitsubishi, under the influence of the news of layoffs, factory closures, and production cuts, many netizens are wondering if the current Nissan car can still be bought?

Let's talk about the conclusion first, Nissan cars can be bought now, and they are worth buying, but it depends on the specific model. Most consumers mainly look at the three models of Sylphy, Teana and X-Trail when they look at the Japanese product brand, and they first see Sylphy.

As early as November last year, the cumulative sales of the Sylphy family exceeded 5 million, and under the impact of new energy vehicles, many people thought that Sylphy's sales would decline rapidly in 2024, but they did not.

In May 2024, Sylphy sold 31,600 units, ranking fifth among all models and third among sedans in May.

When the price of Qin PLUS has dropped to "798", the secret of Sylphy's high sales is that I am lower than you!

Nowadays, there are many people who wonder why Qin is so cheap why he still buys a car like Sylphy, but you must know that the price of the classic Sylphy in many places across the country has been as low as 66,800 yuan, and the high-end version is only 76,800 yuan, and there is still room for discounts. The classic Sylphy car is not bad, although it is not a new energy model, but it is also very fuel-efficient, the seat is also soft, and the owner's reputation is also very good, plus the price of less than 70,000, I don't have to choose.

If you are fancy the Nissan Sylphy, the travel bureau thinks that there is no problem, you can buy it with confidence, of course, if you have a more adequate budget, you can look at domestic cars.

The Teana and X-Trail were indeed very popular four years ago, the former was the "Three Musketeers of the B-class car", and the latter was on par with the Toyota RAV4 and Honda CR-V.

But now, there are a lot of models to choose from in the price range of 14-200,000 yuan, including Han, Lynk & Co 07 EM-P, Lynk & Co Z10, and the joint venture Zhongsuteng, Accord, and Camry are also much better than Tianlai.

Not to mention the X-Trail, which fell on the three-cylinder engine, even loyal fans of Nissan will not pay for it, and it is not recommended to choose.

In addition, some consumers are worried that Nissan may withdraw from China in a few years after buying Nissan now, and it will be difficult to sell after sales.

Assuming Nissan withdraws from China, according to common sense, Dongfeng will be responsible for the after-sales of Nissan owners, for example, Changan Suzuki's model after-sales is currently taken over by Changan Automobile, and the owners are also after-sales in Changan 4S stores. In addition, the "Implementation Measures for the Management of Automobile Brand Sales" clearly stipulates that after the automobile supplier discontinues the production of a certain model or the withdrawal of the brand, it must be announced to the public through the media in a timely manner, and maintain the production and sales service of accessories for more than 10 years. So when it comes to accessories, there's no need to worry too much.

Changan Suzuki, Dongfeng Renault, GAC FCA, GAC Acura, GAC Mitsubishi and other joint venture brands have withdrawn from the Chinese market, Dongfeng Nissan and other joint venture brands have fallen so fast, waiting for the end of Nissan, let's wait and see.

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