The whole network has been opened to protect rights and carry plagiarism reports
At present, the electric vehicle market is developing rapidly, and traditional luxury car companies are also accelerating the process of electrification, especially in the Chinese market. Brands that do not have an electric vehicle layout have plummeted in competitiveness.
Due to their early deployment and the accumulation of rich technology and talents, China's local car companies have a clear advantage in the field of electric vehicles. Many models sell well and are recognized by consumers. As more participants join the competition, product homogeneity is serious, the supply chain is becoming more and more mature, and price wars are inevitable, which directly starts the head-to-head confrontation between domestic cars and luxury cars.
This is extremely unfavorable to luxury car companies that focused on fuel vehicles in the past, including leading luxury brands such as BMW, which are also constantly suppressed by domestic car brands in the field of electric vehicles, and can only seek sales through price reduction promotions.
BMW's all-electric ix1 compact SUV is a prime example. Many analysts believe that this car is based on the fuel version of the X1 transformation, domestic sales are not ideal, only 685 units were sold in May, less than a fraction of some domestic models. This made BMW's senior management shudder, and took a countermeasure to reduce the price and start the crazy "clearance" price reduction.
The original pricing range of the BMW ix1 was 299,900-339,900 yuan, and the maximum discount for dealers reached 140,000 yuan. Nowadays, models in Suzhou have appeared naked cars and dropped to an ultra-low price of 176,900 yuan, which is almost a five-fold discount! For those who want to buy BMW, this is a once-in-a-lifetime opportunity.
In the face of domestic SUVs at the same price, can ix1 successfully fight back with the dual advantages of brand effect and price? What is the strength, we might as well find out.
The appearance is the first thing that catches the eye, and the family genes are perfectly integrated with the technological elements. The iconic kidney grille and blue technology details not only retain the sporty style, but also highlight the technological atmosphere of electric vehicles.
The concealed door handles on the side are the same as those of the X1, inheriting the family characteristics; The user-friendly design of the charging port is also impressive. After removing the exhaust pipes from the rear of the car, it also exudes a sporty sense through clever design, which perfectly interprets the futuristic style of a new energy SUV.
In terms of space layout, the ix1 optimizes and improves the internal space, and the storage solutions are diversified to meet different travel needs. The body size is 461618451641mm and the wheelbase is 2802mm, which is not outstanding in this segment, but it can meet the needs of families.
The interior pursues the design concept of both technology and luxury, with a dual-screen combination composed of central control and instrument clusters, and the iDrive 9 system is equipped with smooth operation. The design of wireless charging in the central control area and multi-functional cup holder is intimate and practical, and at the same time highlights the sense of science and technology.
In terms of power, the ix1 is equipped with a dual-motor four-wheel drive system, which achieves acceleration to 100 km/h in 5.7 seconds through torque optimization, and the electronic four-wheel drive greatly improves driving pleasure and safety.
In terms of battery life, the 64.7 kWh battery pack has a maximum range of 510 kilometers, which is not as good as competing products in the same class, but it has outstanding performance in energy consumption management and battery life accuracy, and its practicality is guaranteed. In addition, the ix1 inherits BMW's usual precise handling and driving experience, which is easy to drive, with accurate steering and stable cornering, making driving a pleasure.
The ix1 has outstanding performance in quality and design, and there is still room for improvement in endurance compared with similar models. At present, the ultra-low price of 170,000 yuan has been greatly improved.
Considering the brand effect and product strength, it is expected that BMW can stand firm in the competition. However, different consumers have different needs, and they still need to consider their own use needs and brand preferences when buying a car. Let's wait and see if this wave of "clearance" price reductions can bring sales growth to the BMW ix1!
#头条创作挑战赛#